Station Narusawa

Discover the Soul of Fuji Through Nature, Culture, and Flavor

Narusawa roadside station stands at the heart of the Fuji Five Lakes region, where the majestic presence of Mount Fuji frames every view. Nestled along National Route 139, this vibrant hub offers more than a rest stop—it’s a gateway to the natural and cultural essence of the area. Surrounded by lush forests and volcanic landscapes, it provides a serene escape with panoramic vistas of Japan’s most iconic peak.

At the core of the experience is the Narusawa Fuji Museum, where visitors can explore the mountain’s geologic wonders through interactive exhibits and a striking transparent model of magma flow. Nearby, the Natural Exploration Trail reveals unique lava formations and leads to a panoramic viewpoint. For those craving local flavors, the roadside station’s light cafe delights with signature treats like Fuji Cherry Blossom Soft Cream and regional specialties such as Sen-do Soba and the whimsical Gira-gon Nokorokko. With year-round events, a spacious grassy plaza, and even EV charging stations, Narusawa is a destination where nature, history, and community come together.

Narusawa roadside station stands out as the only place where you can experience the true essence of Fuji’s volcanic soul. Visit the unique Fuji Mountain Museum, home to a massive transparent model of magma flow and rare volcanic rock formations, offering a rare glimpse into the mountain’s fiery origins. Just steps away, the natural exploration trail reveals striking lava tree molds—geological wonders found nowhere else. And no visit is complete without savoring the signature Fuji Sakura Soft Cream, made with local milk and a seasonal twist that captures the spirit of the mountain.

• Best Arrival Time: Visit the roadside station between 9:30 AM and 10:30 AM on weekdays to access the full selection of fresh-baked goods at the light cafeteria before the popular milk bread and seasonal vegetable tempura sell out by midday.

• Hidden Gems: Look for the limited-edition "Jiragonokorokke" (a donut-shaped potato croquette with a hole in the center) at the light cafeteria—only available during summer months and often sold out by 2:00 PM.

• Weekend Special: On weekends during the 4th week of April, visit the natural exploration trail during the Narusawa Azalea Festival, when the museum’s trail is free to enter for two days and the blooming azaleas are at their peak.

• Seasonal Must-Try: During the 2nd half of July through mid-August, stop by the roadside station’s food truck area during the Narusawa Harvest Festival to sample free tastings of freshly harvested highland vegetables like kogane, yam, and wild mountain greens.

• Best View Access: Head directly to the viewing platform at the natural exploration trail after 3:00 PM in the summer to enjoy unobstructed views of Mount Fuji during the golden hour, when the sunlight reflects off the snowcap.

• Electric Vehicle Tip: Use the fast-charging station for electric vehicles located near the roadside station’s main entrance—open 24 hours and specifically designed for long-distance travelers on National Route 139.

• Free Educational Access: Visit the Narusawa Fuji Museum on a weekday between 10:00 AM and 4:00 PM to experience the transparent giant model of Mount Fuji and touch real lava samples during quieter hours, avoiding weekend crowds.

Spring (April-May): Visit during the Narusawa Azalea Festival in late April to early May, when thousands of wild azaleas bloom along the nature trail.

Summer (July-August): Experience the Narusawa Harvest Festival from late July to mid-August, featuring fresh local vegetables and seasonal treats.

Autumn (October): Attend the Narusawa Agricultural Festival on the third weekend of October, showcasing highland vegetables, mountain vegetables, and local produce.