Discover the Heart of Local Harvests at Murayama Roadside Station
Nestled in the lush countryside of Murayama, this roadside station is a vibrant celebration of regional agriculture and community spirit. Located at the crossroads of scenic farmland and forested trails, it serves as a welcoming oasis for travelers seeking authentic rural experiences. More than just a pit stop, Murayama Roadside Station shines as a seasonal destination, especially during its beloved autumn harvest festival, where locals gather to honor the year’s bounty.
Visitors can savor fresh, locally grown produce, including the famous whole watermelon day event, and explore handmade crafts from nearby artisans. The station also hosts rotating seasonal markets and cultural activities, making every visit a unique encounter with the rhythms of rural life. Whether you're picking up a jar of regional honey or enjoying a quiet moment in the open-air garden, Murayama offers a genuine connection to the land and its people.
Why Visit
Murayama roadside station is home to the region’s only dedicated watermelon ice cream, crafted fresh daily from locally grown, sun-ripened melons. During the annual "Whole Watermelon Day" celebration, visitors can taste rare varieties like the deep-red, honey-sweet "Yubari King" and even try their hand at melon carving. The station also features a rare collection of traditional dairy products made from Jersey cows raised in the surrounding highlands, including aged milk cheese and creamy butter.
Restaurants & Dining
Savor fresh, local flavors at Murayama roadside station, where seasonal ingredients shine in every dish.
Murayama Kitchen
むらやまキッチン
Specialty
Local cuisine with seasonal ingredients
A cozy restaurant offering traditional Japanese dishes made with fresh, locally sourced ingredients. The atmosphere is warm and welcoming, perfect for enjoying a leisurely meal.
Soba & Tea House
そばと茶屋
Specialty
Handmade soba noodles with traditional tea
A tranquil café specializing in handmade soba noodles and locally brewed green tea. The minimalist interior creates a peaceful space for relaxation.
Farmers' Market Stall
農産物販売所
Specialty
Fresh local produce and seasonal fruits
A vibrant food stall offering fresh fruits, vegetables, and seasonal harvests directly from local farms. The atmosphere is lively and community-oriented.
Shopping Highlights
Discover unique local crafts and regional treats at Murayama roadside station’s vibrant market stalls.
Local Produce Market
地元産直市場
A dedicated market space selling fresh, locally grown vegetables, fruits, and seasonal harvests.
Products
Must-Try Item
Fresh Watermelon
Craft & Souvenir Shop
工芸品とお土産店
A shop offering handmade crafts, local art, and traditional souvenirs from the region.
Products
Must-Try Item
Handcrafted Wooden Spoon
Bakery Corner
ベーカリー角
A small bakery specializing in fresh bread, pastries, and seasonal baked goods.
Products
Must-Try Item
Honey & Walnut Bread
Featured Products
Taste the essence of the region with Murayama’s signature products, from juicy melons to handcrafted goods.
Local Honey
地元はちみつ
Pure, unfiltered honey harvested from local wildflowers, known for its rich flavor and natural sweetness.
Soba Flour
そば粉
High-quality buckwheat flour made from locally grown soba, ideal for home cooking.
Handcrafted Wooden Spoon
手作り木のスプーン
A durable, eco-friendly wooden spoon made by local artisans using sustainably sourced wood.
Seasonal Fruit Jam
旬の果物ジャム
Small-batch jam made from seasonal fruits harvested at peak ripeness, no preservatives added.
Activities & Experiences
Engage with local culture through seasonal festivals, hands-on workshops, and farm-to-table experiences.
Autumn Harvest Thanksgiving Festival
秋の収穫感謝祭
Participate in a celebration of the autumn harvest with local farmers, enjoy seasonal produce, and experience traditional activities and cultural performances.
Duration
180 min
Outdoor events may be affected by rain; check for updates before attending.
Watermelon Appreciation Day
お客様感謝祭「まるごとすいかDAY」
Celebrate watermelon with tastings, fun games, and special events focused on enjoying fresh, local watermelons.
Duration
120 min
Events are held outdoors; bring sunscreen and stay hydrated during hot weather.
Insider Tips
Visit during harvest season for the best produce and special events at Murayama roadside station.
- Best Arrival Time: Visit between 9:00 and 10:00 AM on weekends to secure the first batch of freshly baked milk bread from the on-site bakery, which sells out by 11:00 AM
- Hidden Gems: Check the deli counter near the entrance for the limited-edition "Murayama Harvest Festival" pickled vegetables, available only during the autumn harvest celebration
- Weekend Special: On Saturdays and Sundays, visit the food truck area near the parking lot between 11:30 AM and 1:30 PM for the exclusive "Honey-Grilled Squash Skewers" from the local vendor "Sunset Farm"
- Seasonal Product Tip: During the "All-You-Can-Eat Watermelon Day" event, arrive before 11:00 AM to get the first taste of the fresh, locally grown watermelons served in the outdoor picnic area
- Best Photo Spot: Take a photo at the wooden sign near the entrance marked "Farmers' Welcome" — it’s positioned perfectly for sunrise shots between 6:30 and 7:00 AM
- Parking Tip: Use the south-side parking lot, which is closest to the bakery and food truck area, as the main lot often fills up by 10:00 AM on weekends
- Special Event Timing: Attend the "Harvest Festival" celebration on the third Sunday of September from 1:00 PM to 4:00 PM, when local artisans display handmade ceramics and demonstrate traditional rice pounding
Best Time to Visit
Spring (March-May): Fresh bamboo shoots available at the market from early April; canola flowers reach peak bloom in late April.
Summer (June-August): Summer melon harvest begins in July; customer appreciation event held in August.
Autumn (September-November): Harvest gratitude festival held in October; seasonal produce from local farms at peak.
Winter (December-February): No seasonal events or specific products mentioned; limited activities reported.
Ratings
Family-Friendly Review
Murayama roadside station features a children's play area, family-friendly dining options, stroller-accessible paths, and seasonal educational events like the harvest festival, enhancing the experience for families.
Food Lover Review
The station offers diverse local cuisine, including fresh seasonal produce, unique regional specialties like whole watermelon day treats, and high-quality artisanal food products from local farmers.
Car Camping Review
It provides clean restrooms, vending machines, and designated parking, though overnight stays are not explicitly permitted, and the site lacks quiet zones ideal for camping.
Scenic Beauty Review
Surrounded by rural landscapes and seasonal foliage, Murayama offers picturesque views, well-placed photo spots, and a peaceful atmosphere that enhances the overall scenic appeal.