Discover the Heart of Apple Country at Asahi Town Roadside Station
Nestled in the lush countryside of Yamagata Prefecture, Asahi Town Roadside Station is a vibrant gateway to the region’s rich agricultural heritage, centered around its famed apples. Located in the scenic village of Asahi, this roadside station blends natural beauty with local charm, offering visitors a genuine taste of rural Japan. Surrounded by orchards and rolling hills, it’s more than a stop—it’s an experience.
At the heart of the station is the Apple Marche, where freshly harvested apples and artisanal apple products are proudly displayed. Guests can enjoy seasonal treats like apple cider and handcrafted pastries, or savor the unique Inryoku Burger, a local favorite. With free Wi-Fi, EV charging, and family-friendly amenities, Asahi Town Roadside Station welcomes travelers of all ages. Whether you’re exploring the region or seeking a quiet retreat, this destination offers a warm, authentic connection to the land and its people.
Why Visit
Asahi Town roadside station is home to the region’s only apple-themed market, where visitors can taste freshly pressed apple cider and sample handcrafted apple jam made from local heirloom varieties. The station also hosts seasonal apple harvest festivals featuring live music and guided orchard tours through the famous Ringonomori Apple Forest, a unique experience available nowhere else.
Restaurants & Dining
Savor fresh, locally crafted meals at Asahi Town roadside station.
Apple Burger
りんごバーガー
Specialty
Fresh apple-based burgers with a unique twist
A casual food stall offering innovative burgers made with locally grown apples, combining sweet and savory flavors in a convenient, on-the-go meal.
Ringo No Mori Coffee
りんごの森コーヒー
Specialty
Locally roasted coffee with apple-inspired flavors
A cozy café offering a warm atmosphere with locally roasted coffee, perfect for relaxing and enjoying the scenic views of the surrounding orchards.
Shopping Highlights
Discover unique local goods and artisanal treasures at Asahi Town roadside station.
Apple Market
りんご市場
A fresh produce market featuring seasonal apples and local farm goods.
Products
Must-Try Item
Freshly harvested apples
Ringo No Mori Craft Shop
りんごの森クラフトショップ
A specialty store offering handmade crafts and souvenirs made from local materials.
Products
Must-Try Item
Apple-shaped wooden keychains
Ringo No Mori Souvenir Shop
りんごの森おみやげ屋
A gift shop offering a variety of local souvenirs and branded merchandise.
Products
Must-Try Item
Apple-shaped plush toys
Featured Products
Taste the essence of the region with signature apples and seasonal specialties.
Apple Jam
りんごジャム
Handcrafted apple jam made from locally grown apples, perfect for spreading on bread or using in recipes.
Apple Honey
りんごハチミツ
A unique blend of local honey and apple essence, offering a naturally sweet and aromatic flavor.
Apple Scented Candle
りんご香りキャンドル
A fragrant candle infused with natural apple scent, ideal for creating a warm and inviting atmosphere at home.
Apple Leather Wallet
りんごレザー財布
A durable and stylish wallet made from sustainable apple leather, combining eco-friendliness with modern design.
Facilities & Amenities
Enjoy convenient amenities including restrooms, Wi-Fi, and charging stations.
Information Center
The information center provides visitors with guidance and details about the roadside station, local attractions, events, and nearby facilities.
Main entrance area
Restroom
Clean and accessible restrooms are available for visitors, including facilities for people with disabilities.
Near the main entrance and inside the facility
Free Wi-Fi
Complimentary Wi-Fi is available throughout the roadside station for visitors' convenience.
All areas of the roadside station
EV Charging Station
Electric vehicle charging stations are available for visitors driving electric vehicles.
Parking area near the entrance
Parking Lot
Ample parking space is provided for cars and motorcycles, including designated spots for large vehicles.
Front and side of the roadside station
Nursing Room
A private and comfortable space for mothers to breastfeed or care for infants, equipped with necessary facilities.
Near the restroom area
Bike Rental
Bicycles are available for rent, including mountain bikes and electric bikes, for exploring the surrounding area.
Near the entrance and bike parking area
Pet Area
A designated outdoor space where pets can safely play and rest while their owners visit the station.
Adjacent to the main parking area
Insider Tips
Plan your visit during peak harvest for the best local flavors and events.
- Best Arrival Time: Arrive by 9:30 AM on weekends to secure a seat at the Apple Marche café before the morning rush, as the limited-edition apple tart is sold out by 11:00 AM
- Hidden Gems: Visit the deli counter between 10:00 AM and 11:30 AM to find the daily fresh batch of rice crackers made with locally grown apples, available only during this window
- Weekend Special: On Saturdays and Sundays, head to the outdoor food truck area near the parking lot between 11:00 AM and 1:00 PM to try the exclusive “Ringomori Burger” with a side of apple-ketchup sauce
- Best Photo Spot: Take a picture at the apple tree archway just inside the main entrance—this photo spot is only lit with fairy lights from 4:00 PM to 8:00 PM during the autumn season
- Free Wi-Fi Tip: Connect to the “Asahi Town Free Wi-Fi” network and use the station’s digital guide app to unlock a free digital map of the nearby hiking trail to Mount Gassan
- Family-Friendly Perk: Use the baby room located near the entrance to change diapers or nurse; it includes a private area with a baby-safe changing table and is open during all operating hours
- EV Charging Note: Plug in your electric vehicle at the charging station near the south entrance, but be aware that only one charger is available during peak hours—arrive before 10:00 AM to avoid wait times
Best Time to Visit
Spring (March–May): Canola flowers bloom in late April, and fresh bamboo shoots are available at the market from early April.
Summer (June–August): Apple picking begins in mid-August, and seasonal fruit juice is served daily.
Autumn (September–November): Peak apple harvest season runs from late September to early November.
Winter (December–February): The roadside station hosts winter festivals in December, and hot apple cider is available.
Ratings
Family-Friendly Review
Offers a dedicated children's play area, baby care room, and stroller-friendly paths. Features interactive apple-themed activities and kid-friendly food options, enhancing family appeal.
Food Lover Review
Provides diverse dining options including local apple specialties, fresh produce from the farmers market, and artisanal goods. High-quality food experience with seasonal offerings.
Car Camping Review
Has clean restrooms, vending machines, and designated parking. Quiet surroundings allow for comfortable overnight stays, though no explicit overnight parking policy is stated.
Scenic Beauty Review
Surrounded by scenic apple orchards and natural landscapes with seasonal beauty. Offers excellent photo opportunities and a peaceful, aesthetically pleasing atmosphere.