Savor the Heart of Kii: A Taste of Local Tradition
Tucked along National Route 480 in the serene hills of Aritagawa, Myoe Furusato-kan is more than a roadside station—it’s a celebration of rural craftsmanship and seasonal abundance. Nestled in the lush countryside of Wakayama Prefecture, it serves as a vibrant gateway to the region’s natural beauty and rich culinary heritage.
Step inside and be greeted by the warm aroma of freshly baked bread, crafted daily with natural yeast from local springs, Hokkaido wheat, and premium ingredients like Okinawa sea salt and black sugar. The station’s signature pan, including beloved creations like “Seaweed Bae~” and “Butter Sakuri,” draws visitors from afar. Beyond the bakery, explore a thoughtfully curated selection of regional specialties—handcrafted soy sauce, mountain vegetables, seasonal fruits, and local produce—all sourced with pride from the Aritagawa community. Whether stopping for a simple lunch, browsing local goods, or simply soaking in the tranquil atmosphere, Myoe Furusato-kan offers a genuine taste of rural Japan.
Why Visit
Visit Myoe Furusato-kan to experience the only roadside station in the region offering freshly baked, artisanal bread made with natural yeast from local spring water,北海道 wheat, and Okinawa sea salt. The signature "Nori Bee" and "Buta Sakuri" loaves—crafted daily with seasonal ingredients—are available only here. Beyond the bread, enjoy locally made soy sauce, mountain vegetable pickles, and seasonal fruits like fresh citrus and grapes, all sourced from the surrounding Akiya region.
Restaurants & Dining
Savor local flavors at Myoe Furusato-kan roadside station, where daily lunches and fresh shirasu bowls highlight regional ingredients.
Daily Special Lunch and Shirasu Donburi
日替わりランチ、しらす丼等
Specialty
Daily changing lunch and shirasu donburi
A casual food stall offering a variety of daily specials and local favorites, including fresh shirasu donburi, perfect for a quick and satisfying meal.
Shopping Highlights
Discover seasonal produce and handcrafted goods at Myoe Furusato-kan roadside station, a gateway to authentic local treasures.
Local Products Sales Store
物産販売所
A retail shop specializing in regional products from Aida River Town, including seasonal fruits, vegetables, mountain vegetables, and handmade condiments.
Products
Must-Try Item
Kanayama Miso

Bakery
パン屋
A dedicated bakery where skilled artisans bake fresh bread daily using natural ingredients and traditional methods.
Products
Must-Try Item
Seaweed Bread
Featured Products
Experience signature specialties like hand-baked bread and traditional condiments made with natural ingredients from the region.

Seaweed Bread
海苔ベエ~
A unique bread infused with natural seaweed, offering a savory, umami-rich flavor and soft texture.

Butter Crunch
バタさくり
A buttery, flaky bread with a golden crust, made with Hokkaido butter and natural yeast for a rich, aromatic taste.
Kanayama Miso
金山寺味噌
A traditional miso made in the Kanayama area using local soybeans and a natural fermentation process.
Handmade Soy Sauce
手作りの醤油
A naturally brewed soy sauce crafted with care, using local ingredients and traditional methods.
Natural Dressing
ドレッシング
A homemade dressing made with fresh ingredients and no artificial additives, ideal for salads and vegetables.
Seasonal Fruits
季節の果物
Fresh, locally grown seasonal fruits including mandarins, grapes, pears, peaches, persimmons, and kiwis.
Fresh Vegetables
新鮮な野菜
Locally sourced vegetables such as tomatoes, cucumbers, and shishito peppers, harvested at peak freshness.
Mountain Vegetables
山菜
Wild mountain vegetables gathered from the local forests, offering a unique, earthy flavor.
Facilities & Amenities
Enjoy convenient amenities at Myoe Furusato-kan roadside station, including parking, restrooms, and free Wi-Fi.
Parking Lot
20 standard vehicle spaces and 2 large vehicle spaces.
Near the entrance of the roadside station
Restroom
4 male toilets and 4 female toilets. Includes 1 accessible toilet with ramp.
Inside the facility
Free Wi-Fi
Free wireless LAN available.
Throughout the roadside station
Information Center
Tourism concierge provides local tourism and specialty product information.
Inside the facility
Restaurant
Offers daily changing lunch sets and shirasu donburi.
Inside the facility
Store / Souvenir Shop
Sells local products including seasonal vegetables, fruits, mountain vegetables, and regional specialties such as handmade soy sauce, dressing, and Kinayama miso. Open 9:00–18:00 (March–November), 9:00–17:30 (December–February).
Inside the facility
Light Meal Counter
Serves daily changing lunch sets and shirasu donburi.
Inside the facility
Insider Tips
Visit on weekdays to enjoy freshly baked bread, and plan your trip around seasonal harvests for the best local finds.
- Best Arrival Time: Visit between 9:00 AM and 9:30 AM on Wednesdays through Sundays to catch the fresh batch of homemade bread, which is baked daily except on Mondays and Tuesdays and often sells out by 11:00 AM.
- Hidden Gems: At the deli counter, look for the handmade local soy sauce and Kyomasa miso, both produced in the Kana-ya region and available only at Myoe Furusato-kan.
- Weekend Special: On weekends, arrive by 10:00 AM to secure the daily limited supply of fresh kiwi and shiitake mushrooms, which are displayed in the seasonal produce section and often sell out by noon.
- Pantry Pick: Purchase the "Seaweed Bae" bread (海苔ベエ~) and "Butter Cracker" bread (バタさくり) at the main counter—they are signature items made with natural ingredients including Okinawa’s sea salt and Hokkaido butter.
- Best Value Purchase: Buy the 300g loaf of the natural yeast bread at the in-store bakery counter, which is priced at 350 yen—this is the most cost-effective way to get a full loaf, as smaller portions are sold at a higher per-gram rate.
- Timing for Food Service: Order the daily lunch special or shirasu donburi at the restaurant counter between 11:30 AM and 1:00 PM to avoid missing the last serving, as the kitchen stops preparing meals at 1:30 PM.
- Off-the-Beaten-Path Access: Use the accessible parking spot (located near the entrance) and the ramp leading to the restroom if you have mobility needs—this route is less crowded and provides easier access to the main building’s central area.
Best Time to Visit
Spring (March–May): Fresh bamboo shoots and seasonal vegetables available in spring; canola flowers bloom in late March to April.
Summer (June–August): Peak season for local fruits like peaches, plums, and tomatoes; summer-only fresh produce at the roadside station.
Autumn (September–November): Harvest of persimmons, pears, and grapes; seasonal dishes featuring autumnal ingredients.
Winter (December–February): Limited hours and seasonal items like pickled vegetables and preserved fruits; ideal for visiting with warm local bread.
Ratings
Family-Friendly Review
Offers stroller-friendly paths, accessible restrooms, and a large parking area. Features a children's play zone and interactive food experiences like fresh bread baking, enhancing family engagement and comfort.
Food Lover Review
Provides diverse dining options including daily lunch specials and local specialties like shirasu donburi. Offers high-quality regional products, fresh seasonal produce, and artisanal bread made with natural ingredients.
Car Camping Review
Has functional restrooms and parking for 20 regular vehicles, but no designated overnight camping area. Quiet during off-hours and accessible 24/7, though not optimized for extended stays.
Scenic Beauty Review
Located near the scenic Myoe Gorge with views of mountains and clear streams. Offers excellent photo opportunities and a peaceful atmosphere, especially during seasonal changes like cherry blossoms and autumn foliage.



