Station Unazuki

Discover the Heart of Niigata’s Craft Beer Culture

Unazuki roadside station is a vibrant gateway to the scenic beauty and local craftsmanship of Niigata Prefecture, nestled along the winding roads near the legendary Unazuki Onsen. More than just a place to rest, it’s a celebration of regional pride, where the rich tradition of brewing meets modern artisanal flair. At the heart of the station is Unazuki Beer, renowned for its smooth, slightly sweet profile and innovative approach to craft beer, offering visitors a taste of the region’s pioneering spirit.

Beyond the beer, the roadside station features a charming café serving the famous Unazuki Beer Ring Muffin—a unique treat that pairs perfectly with a cold brew. With fresh local produce, seasonal specialties, and a warm, welcoming atmosphere, Unazuki invites travelers to slow down, savor the moment, and experience the authentic flavor of rural Japan.

Visit Unazuki roadside station to taste the signature Ring Muffin, a locally crafted pastry infused with the rich, malty essence of Unazuki Beer—crafted exclusively here and available nowhere else. Wander through the adjacent brewery’s tasting room, where you can sample limited-edition seasonal brews made from mineral-rich local water. The station also features a rare, on-site dairy cooperative producing artisanal milk ice cream from Jersey cows raised in the surrounding alpine pastures—only found at this location.

• Best Arrival Time: Arrive by 9:30 AM on weekends to secure the fresh-baked Unazuki Beer Ring Muffins, which are released daily at 8:00 AM and often sell out by 11:00 AM
• Hidden Gems: Visit the deli counter between 10:00 AM and 11:30 AM to find the limited-edition Unazuki Beer-infused cheese tart, available only on Fridays and Saturdays
• Must-Try Product: Purchase the 5-pack of Unazuki Beer Ring Muffins at the main counter for 680 yen—these are not sold individually after 1:00 PM
• Weekend Special: On Sundays, the local craft beer tasting event runs from 1:00 PM to 3:00 PM at the beer garden area, where you can sample three seasonal brews with a free food pairing
• Parking Tip: Use the large front parking lot near the beer garden entrance—this area is reserved for visitors with children and those using the family restroom
• Souvenir Shortcut: Buy the Unazuki Beer-themed tote bag at the front counter before 12:00 PM to receive a free sample of the limited-run cherry blossom-flavored mousse
• Food Truck Timing: The seasonal food truck, serving Unazuki Beer-braised pork buns, arrives every Thursday and Saturday from 3:00 PM to 6:00 PM near the entrance gate

Spring (March–May): Canola flowers bloom in late March to April, and fresh bamboo shoots are available at the roadside station market.

Summer (June–August): Freshly harvested strawberries are sold from early June, and local beer is brewed using seasonal ingredients.

Autumn (September–November): Autumn foliage peaks in late October, and chestnuts are harvested and sold in November.

Winter (December–February): Hot sake and seasonal snacks are available, with the roadside station offering cozy winter hospitality.