Taste the Heart of Rural Japan
Nestled in the serene countryside of Nichinan Town, Tottori Prefecture, Nichina Hinokawa no Sato is more than a roadside station—it’s a vibrant celebration of local life, sustainability, and community. Located at the crossroads of nature and tradition, this destination connects visitors with the land, its people, and the rhythms of seasonal living.
Renowned for its farm-to-table restaurant, Hottosu, where chefs craft meals from morning-harvested produce, the station highlights the region’s rich agricultural heritage. The on-site market offers fresh rice, seasonal vegetables, handmade jams, and unique snacks like the famous matured tomato juice and tomato soft serve. Events like the annual Icho Festival, magic shows, and live music bring the community to life, while nearby attractions—from the enchanting firefly sanctuary at Fukumai Hotorinokuni to the historic Matsumoto Seicho Literary Monument—offer unforgettable experiences. Every visit supports environmental stewardship, making Nichina Hinokawa no Sato a place where enjoyment and responsibility go hand in hand.
Why Visit
Visit Nichina Hinokawa no Sato for its one-of-a-kind tomato experience: home to the region’s only tomato-themed shop, where you can savor freshly made tomato soft cream made from fully ripened local tomatoes and enjoy a rare 30-minute all-you-can-eat mini tomato harvest at nearby Tsubura Farm. The roadside station also features a restaurant using vegetables harvested early that same morning, showcasing the pure taste of sun-ripened produce from the area’s clean, mountain-fed water.
Restaurants & Dining
Savor fresh, locally grown ingredients at Nichina Hinokawa no Sato's restaurant, where farm-to-table cuisine celebrates the region's bountiful harvests.
Restaurant Hotto Su
レストランほっとす
Specialty
Local produce and fresh ingredients sourced daily from the farm market
A farm-to-table restaurant that uses fresh vegetables harvested early in the morning. Dishes are crafted with ingredients grown in the pristine waters of Nichinan Town, offering a delicious and authentic taste of local cuisine in a warm, welcoming atmosphere.
Shopping Highlights
Discover unique local treasures and regional specialties at Nichina Hinokawa no Sato’s vibrant marketplace, where craftsmanship meets community pride.
Farm and Forest Product Direct Sales Store
農林産物直売所
A marketplace offering local rice, fresh daily vegetables, juices, jams, and handmade crafts from Nichinan Town. Also features specialty products from neighboring Shimane, Okayama, and Hiroshima prefectures.
Products
Must-Try Item
Local Fresh Vegetables
Shop Marugoto Tomato
ショップまるごととまと
A specialty shop dedicated to tomatoes, offering fresh tomato juice, unique tomato soft cream, and other tomato-based products.
Products
Must-Try Item
Perfect Ripe Tomato Juice
Featured Products
Explore signature products like perfectly ripe tomato juice and rare tomato treats, crafted from sun-kissed fruits grown in the heart of the region.
Perfect Ripe Tomato Juice
完熟トマトジュース
A refreshing juice made from fully ripened tomatoes grown in Nichinan Town, known for their sweetness and rich flavor.
Tomato Soft Cream
トマトソフトクリーム
A unique and delicious soft cream made with fresh tomato juice and cream, offering a sweet and tangy taste.
Local Tomato Jam
地元トマトジャム
A naturally sweet jam made from locally grown tomatoes, perfect for spreading on bread or using in recipes.
Nichinan Fresh Vegetable Mix
日南産新鮮野菜ミックス
A curated selection of seasonal vegetables grown in Nichinan Town, known for their freshness and flavor.
Local Rice
地元米
High-quality rice cultivated in Nichinan Town using traditional farming methods, known for its soft texture and rich taste.
Facilities & Amenities
Enjoy comfortable amenities and eco-conscious services at Nichina Hinokawa no Sato, designed for relaxation and sustainable travel.
Parking
The roadside station provides parking facilities for visitors.
Near the main entrance
Restroom
Clean and accessible restrooms are available for visitors.
Inside the main facility
Wi-Fi
Free Wi-Fi is available throughout the roadside station for visitors.
Throughout the premises
Information Center
A staffed information center provides assistance with local attractions, events, and directions.
Near the entrance
Play Area
A dedicated play area for children is available for families visiting the roadside station.
Near the outdoor seating area
EV Charging Station
Electric vehicle charging stations are available for visitors with electric cars.
Near the parking area
ATM
An ATM is available on-site for visitors to withdraw cash.
Near the entrance
Pet Area
A designated area for pets to rest and relieve themselves, ensuring a pet-friendly environment.
Outside near the main entrance
Activities & Experiences
Engage in seasonal events, hands-on workshops, and immersive experiences that connect visitors with the land and culture of Nichinan.
Maple Leaf Viewing Festival
日野上イチョウ2025
Enjoy the stunning autumn foliage of ginkgo trees in the area, with the golden leaves creating a breathtaking landscape from late October to mid-November.
Duration
120 min
Best viewed on clear, sunny days for optimal leaf color contrast.
Magic Show
マジックショー
Watch a live magic performance featuring tricks and illusions by a professional magician, suitable for all ages.
Duration
60 min
Indoor event; unaffected by weather conditions.
Local Produce Harvest Experience
坪倉農園(関西広域連合域内観光農園)
Pick fresh vegetables and enjoy unlimited 30-minute tasting of 12 varieties of unique mini tomatoes, including rare and specially bred types.
Duration
90 min
Outdoor activity; best scheduled on dry, sunny days.
Firefly Viewing at Fukumaki Firefly Grove
福万来ホタル乃国
Observe thousands of wild fireflies, including Hime and Genji species, lighting up the forest and riverbanks in a magical natural spectacle.
Duration
120 min
Best viewed on warm, humid, and moonless nights for maximum visibility.
Literary Heritage Tour
松本清張文学碑
Visit the literary monument dedicated to the father of famous author Seicho Matsumoto and explore the historical documents and personal artifacts at the adjacent research center.
Duration
60 min
Indoor exhibit; accessible regardless of weather.
Folk Shrine Visit
樂樂福神社
Explore a historic shrine over 1,100 years old dedicated to the seventh-generation Emperor Kōrei, known for its spiritual significance and blessings.
Duration
45 min
Outdoor shrine; visit during dry weather for comfort.
Insider Tips
Learn local secrets and practical advice to make the most of your visit to Nichina Hinokawa no Sato, from best times to visit to hidden gems nearby.
- Best Arrival Time: Visit between 9:00 AM and 10:00 AM on weekdays to secure the day’s first batch of fresh-baked milk bread from the bakery, which sells out by 11:00 AM and is not restocked.
- Hidden Gems: Head to the deli counter at the agricultural product sales shop between 10:30 AM and 11:30 AM to find the limited daily batch of handmade vegetable pickles made with locally grown produce from the surrounding farms—these are only available on weekdays.
- Weekend Special: On Sundays, arrive by 11:00 AM to experience the weekly magic show held at the main plaza, which begins promptly at 11:30 AM and draws large crowds—arriving early ensures a good seat.
- Unique Product Tip: Purchase the rare "Nishina Perfectly Ripe Tomato Juice" at the Marugoto Tomato Shop before 2:00 PM, as it is only available in limited quantities each day and is often sold out by early afternoon.
- Seasonal Experience: Visit the roadside station between November 8 and November 16 to witness the stunning golden maple leaves at the Nishinogawa Ichou Gorge, where the illuminated trees create a breathtaking walkway—best viewed during late afternoon light.
- Local Food Hack: Order the "Nishinogawa Fresh Vegetable Bowl" at the restaurant Hottosu between 12:00 PM and 1:00 PM, as this lunch special features the day’s freshest produce directly from the morning harvest, unavailable after 1:30 PM.
- Event Planning: Check the official website or Instagram page the day before your visit to confirm the schedule for the Prince Live event, which takes place on November 12 and 13—arrive by 2:00 PM to get a front-row spot at the stage performance.
Best Time to Visit
Spring (March-May): Late March to April brings canola flower viewing, while fresh bamboo shoots appear in early spring at the market.
Summer (June-August): Enjoy 30-minute free mini tomato tasting at Tsubura Farm from July to August.
Autumn (September-November): Visit during the Japanese maple festival (early November) and experience autumn harvest activities.
Winter (December-February): Limited seasonal offerings; focus on local crafts and indoor dining at the restaurant.
Ratings
Family-Friendly Review
Offers a play area and seasonal events like magic shows and autumn leaf viewing. Features kid-friendly food such as tomato soft cream. Stroller-friendly with accessible facilities and educational elements like farm experiences and local history exhibits.
Food Lover Review
Features a high-quality restaurant using fresh local produce and a diverse selection of local specialties. Includes a well-stocked farmers market with unique items like fresh juices and jams. Offers artisanal products and an authentic regional food experience.
Car Camping Review
Provides clean restrooms and vending machines. Offers a relatively quiet environment during off-peak hours. Overnight parking is not explicitly stated, but the facility is accessible for car camping with basic amenities available.
Scenic Beauty Review
Located near scenic natural attractions like the Hitorino Kuni firefly forest and lush riverbanks. Offers photo opportunities with seasonal foliage and scenic viewpoints. Features a peaceful, natural atmosphere enhanced by surrounding greenery and cultural landscapes.



