Where Myth Meets the Sea: A Journey Through Legend and Flavor
Mythology Village White Rabbit is a vibrant roadside station nestled along the breathtaking shores of the legendary White Rabbit Coast in Tottori Prefecture. Perched where ocean meets sky, this destination is inspired by the timeless tale of the Inaba White Rabbit, a story woven into the region’s identity. Visitors are greeted by panoramic coastal views, a deep connection to local heritage, and a space where nature, culture, and community converge.
The station offers more than a rest stop—it’s an immersive experience. On the second floor, guests can savor fresh seafood in a lively restaurant featuring live fish tanks, showcasing the region’s bountiful catch. The gift shop is a treasure trove of rabbit-themed souvenirs and locally crafted goods, making it easy to take a piece of the legend home. With seasonal festivals, volunteer clean-up events, and rotating art exhibitions, there’s always something meaningful to discover.
Why Visit
Perched directly before the legendary Shiratori Coast, Mythology Village White Rabbit is the only roadside station where you can dine on fresh sea urchin and local abalone served in a live fish tank restaurant, all while gazing at the very coastline tied to the ancient tale of the White Rabbit. The station’s exclusive offerings include handmade seafood dumplings and seasonal White Rabbit-themed sweets, crafted only here.
Restaurants & Dining
Savor fresh seafood and local flavors at the roadside station’s ocean-view restaurant.
Seafood Live Fish Restaurant
海鮮活魚いけす料理レストラン
Specialty
Fresh seafood served in live fish tanks
A seafood restaurant on the second floor featuring locally sourced fish and seafood, served in live fish tanks for a unique dining experience. The atmosphere is modern and fresh, emphasizing the quality and freshness of ingredients.
White Rabbit Specialty Café
白兎専門カフェ
Specialty
Themed café inspired by the myth of the White Rabbit
A cozy café themed around the legendary White Rabbit of Inaba, offering a relaxing atmosphere with cultural decor and a focus on local ingredients. Perfect for a quiet break with a view of the sea.
Local Delicacies Food Stall
地元名物屋台
Specialty
Traditional regional snacks and street food
A vibrant food stall offering a variety of local snacks and street food, perfect for a quick bite. The atmosphere is lively and casual, with a focus on seasonal and regional ingredients.
Shopping Highlights
Discover unique souvenirs inspired by the legendary White Rabbit myth.
White Rabbit Souvenir Market
白兎おみやげ市場
A wide variety of souvenirs themed around the legend of the White Rabbit, including crafts, apparel, and local products.
Products
Must-Try Item
White Rabbit-themed plush toy
Local Seafood Market
地元海産物市場
A market specializing in fresh local seafood, including fish, shellfish, and seaweed, all sourced from nearby waters.
Products
Must-Try Item
Fresh sea bream
Farmers' Market
農産物直売所
A farmers' market offering fresh produce, fruits, and vegetables grown locally in the region.
Products
Must-Try Item
Local strawberries
Local Craft & Artisan Shop
地元工芸品店
A shop featuring handmade crafts and artisan products made by local artists and artisans.
Products
Must-Try Item
Hand-painted ceramic bowl
Local Alcohol & Sake Shop
地酒・地酒販売所
A shop specializing in local sake, rice wine, and regional alcoholic beverages.
Products
Must-Try Item
Inaba White Rabbit Sake
Featured Products
Explore signature local specialties and seasonal treats crafted with regional pride.
White Rabbit Sake
白兎酒
A premium local sake brewed with traditional methods and inspired by the legend of the White Rabbit.
Inaba Sea Salt
因幡海塩
Hand-harvested sea salt from the coastal waters of Inaba, known for its pure and delicate flavor.
White Rabbit Plush Toy
白兎ぬいぐるみ
A soft and adorable plush toy of the legendary White Rabbit, perfect as a collectible or gift.
Local Strawberry Jam
地元いちごジャム
Homemade strawberry jam made from fresh local strawberries, sweet and naturally flavored.
Hand-painted Ceramic Bowl
手描き陶器ボウル
A unique handmade ceramic bowl painted with traditional motifs from the region.
Facilities & Amenities
Enjoy comfortable rest areas, restrooms, and scenic views at this coastal roadside station.
Information Center
The roadside station features an information center providing details about local attractions, events, and services. It also hosts information on the 'Myth of the White Rabbit' and local tourism activities.
Main building
Parking Area
A parking area is available for visitors arriving by car. The station is accessible within 20 minutes from JR Tottori Station and 6 minutes from Tottori Conan Airport.
Front of the roadside station
Restroom
Public restrooms are available for visitors at the roadside station. Facilities are maintained for comfort and cleanliness.
Inside the main building
Wi-Fi
Free Wi-Fi is available for visitors at the roadside station to support internet access during their visit.
Throughout the facility
Play Area
A play area is available for children, offering a safe and fun space for families to enjoy together.
Near the outdoor plaza
Nursing Room
A private nursing room is provided for mothers with infants, ensuring a comfortable and quiet space for breastfeeding or changing diapers.
Inside the main building
EV Charging Station
An electric vehicle charging station is available for visitors using electric cars, supporting eco-friendly travel.
Near the parking area
ATM
An ATM is available on-site for visitors to withdraw cash conveniently.
Near the entrance
Pet Area
A designated pet-friendly area is available for visitors with pets, allowing them to walk and rest comfortably.
Outside the main building
Activities & Experiences
Participate in seasonal events, hands-on workshops, and cultural experiences.
Coastal Cleanup Volunteer Event
白兎海岸 一斉清掃ボランティア
Participants will join a large-scale cleanup event at the famous Shiratsubo Coast, helping to preserve the natural beauty of the area by removing litter and debris.
Duration
120 min
Please bring appropriate clothing for outdoor work; rain gear recommended.
White Rabbit Festival 'Gratitude Day'
白兎まつり「白兎感謝Day」
Join the annual White Rabbit Festival to celebrate the local legend of the Shiratsubo Rabbit with cultural performances, food stalls, and community activities.
Duration
180 min
Event is held outdoors; check weather forecast and prepare accordingly.
Insider Tips
Plan your visit around festivals and clean-up events for a deeper local connection.
- Best Arrival Time: Visit between 9:00 AM and 10:00 AM on weekends to secure a seat at the sea urchin and local fish live aquarium restaurant on the second floor before it fills up during peak lunch hours
- Hidden Gems: Check the deli counter near the entrance for the limited-edition "White Rabbit Seafood Bento" available only on weekdays from 11:00 AM to 1:00 PM
- Weekend Special: Attend the White Rabbit Coast Cleanup Volunteer Event on October 7, 2025, to receive a free commemorative tote bag and a special discount on the white rabbit-themed souvenir shop items
- Photo Opportunity: Take a photo at the roadside station’s west-facing viewing platform at 4:30 PM on clear days to capture the golden hour light reflecting off the White Rabbit Coast, as featured in the Dream Road Renaissance Photo Contest display
- Souvenir Tip: Purchase the "White Rabbit Legend" illustrated postcard set at the gift shop counter behind the information desk—they are restocked every Friday morning and sell out by midday
- Local Food Tip: Order the grilled local fish skewers from the outdoor food stall between 3:00 PM and 5:00 PM when they are freshly prepared using fish from the on-site live aquarium
- Special Event: Visit during the White Rabbit Festival "White Rabbit Thank You Day" in August 2025 to experience the live cultural performances and sample exclusive seasonal seafood dishes not available at other times
Best Time to Visit
Spring (March-May): Visit during late March to April for the White Rabbit Coast cleanup event and blooming coastal flora.
Summer (June-August): Attend the White Rabbit Festival's Thank You Day in late August.
Autumn (September-November): Explore the scenic coastline and coastal views as summer crowds diminish.
Winter (December-February): Enjoy quiet visits to the roadside station with fewer tourists and serene coastal walks.
Ratings
Family-Friendly Review
Offers a children's play area and interactive exhibits on the White Rabbit legend. Kid-friendly food options available, with stroller-friendly paths and safe, accessible parking. Educational elements enhance the experience for families.
Food Lover Review
Features a high-quality seafood restaurant with live fish tanks and locally sourced ingredients. Offers unique regional specialties and fresh produce. Artisanal souvenirs and local delicacies enhance the culinary experience.
Car Camping Review
Provides clean restrooms and vending machines. The location is quiet and scenic, suitable for overnight stays. However, no explicit overnight parking policy is stated, limiting full confidence for car campers.
Scenic Beauty Review
Overlooks the iconic White Rabbit Coast with stunning ocean views. Offers excellent photo opportunities from designated viewpoints. Seasonal beauty varies with natural landscapes, creating a serene and aesthetically pleasing atmosphere.