Discover the Heart of Shikoku’s Agricultural Heritage
Mima no Sato is a vibrant roadside station nestled in the historic town of Miya in Tokushima Prefecture, where rolling farmland meets ancient woodland and the spirit of rural Japan thrives. More than a mere rest stop, it serves as a cultural crossroads, celebrating the region’s deep-rooted traditions, from centuries-old crafts to the renowned production of Awa-oi chicken—the highest in Japan by volume.
Visitors can savor local flavors at the farm-to-table restaurant or sample the fiery local specialty, Mima Karu—a bold spice that defines the area’s culinary identity. The on-site produce market offers seasonal vegetables and handmade goods, while the traditional Mima Wafu umbrella exhibit pays homage to regional craftsmanship. Families enjoy the spacious dog park MIRAIBASE, and history enthusiasts can explore nearby ruins like the Kōri Ruins and the old temple town. With thoughtful amenities, seasonal events, and a welcoming atmosphere, Mima no Sato offers a rich, authentic experience of rural Shikoku.
Why Visit
Visit Mima no Sato for its unique combination of high-altitude views and local culinary pride. Perched with a direct vista of Mount Kagan, it is the only roadside station in the region offering a restaurant where you can enjoy crispy, golden阿波尾鶏 (Awa-oi Chicken) fried in a traditional local recipe using meat from the area’s renowned breed. The station also hosts the only public display of Mima’s historic miyama-wara (Mima umbrella), a centuries-old craft, and sells the region’s signature fiery condiment, Mima Kara, made from locally grown chili peppers.
Restaurants & Dining
Savor authentic local flavors at Mima no Sato roadside station, where farm-to-table meals and regional specialties await.
Mima Town Chicken
ミマまちチキン
Specialty
Famous for crispy fried chicken made with locally raised Awa-uo chicken
A popular food stall offering a variety of fried chicken dishes, featuring the renowned Awa-uo chicken known for its high production volume in Japan. The menu includes seasonal and locally inspired items, served in a casual, welcoming atmosphere.
Mira Shokudo
美来食堂
Specialty
Fresh fish and locally grown vegetables from Mima City
A collaborative dining experience featuring dishes created by local restaurants. The menu highlights seasonal seafood and vegetables sourced directly from nearby farms, offering a true taste of Mima's agricultural and coastal heritage in a warm, rustic setting.
Shopping Highlights
Discover fresh seasonal produce and unique local goods at Mima no Sato roadside station’s vibrant market stalls.
Farm Direct Sales Store
産地直売所
Sells fresh seasonal vegetables and local specialty products directly from farmers in Mima City
Products
Must-Try Item
Spicy condiment 'Mima Kari'
Hometown Market
観光交流センター・ふるさと市場
A market offering local rice, specialty products, souvenirs, and a children's candy corner
Products
Must-Try Item
Spicy condiment 'Mima Kari'
Mima Smile Cafe
Mima Smile Cafe
A café managed by dietitians and nutritionists, offering handmade pizzas and bread
Products
Must-Try Item
Handmade pizza
Featured Products
Explore signature items like the fiery Mima Karu spice and locally crafted Meba Wafu Umbrellas, proud symbols of the region.
Spicy Condiment 'Mima Kari'
激辛薬味「みまから」
A famously spicy condiment known as the signature product of Mima City, made from locally grown chili peppers and traditional recipes
Facilities & Amenities
Enjoy convenient amenities including accessible restrooms, EV charging, baby care stations, and relaxing lounges at Mima no Sato roadside station.
Parking Lot
Total of 68 parking spaces (3 large, 63 regular, 2 disabled-accessible).
At the roadside station premises
Toilet
Two toilets available, including one with accessible and multi-functional facilities for people with disabilities.
At the roadside station premises
Tourism Exchange Center
Provides information about tourism in Mima City, including exhibitions of traditional crafts such as Mima Washi Umbrellas. Open from 8:30 AM to 6:00 PM.
Inside the roadside station
Dog Run MIRAIBASE
The first large-scale dog park in the western region of Tokushima Prefecture. Divided into areas for small dogs and medium/large dogs, allowing dogs to play freely outdoors. Open from 9:00 AM to 5:30 PM.
Inside the roadside station
EV Charging Station
One charging spot available for electric vehicles.
At the roadside station premises
Wi-Fi
Free wireless LAN available at the roadside station.
Throughout the premises
Nursing Room
A dedicated space for breastfeeding with facilities including a changing mat and free hot water for milk preparation.
Inside the roadside station
ATM
An ATM is available on-site for visitors' convenience.
At the roadside station premises
Pet Area
The Dog Run MIRAIBASE is specifically designed for pets, offering a safe and spacious environment for dogs to play.
Inside the roadside station
Insider Tips
Visit on non-holiday weekdays for a quieter experience and arrive early to secure popular items like Mima Karu and local chicken dishes.
- Best Arrival Time: Visit the produce stand by 9:30 AM on weekends to secure the day’s fresh batch of Mima no Sato’s signature spicy condiment, Mima Karu, which often sells out by noon.
- Hidden Gems: At the fukurazumi market counter inside the tourist exchange center, look for the limited-edition seasonal rice cakes made with local mountain herbs—available only during November and December.
- Weekend Special: On Sundays, the Mima Smile Cafe serves a special seasonal vegetable and cheese panini between 10:00 AM and 12:00 PM—this menu item is not listed on the website and is only available on Sundays.
- Best Time to Eat: Order the Awa-oo Chicken Fried Chicken at the Mima-machi Chicken stand by 11:30 AM to guarantee availability, as it sells out daily by 1:00 PM and is made in small batches.
- Dining Tip: The Meirai Dining Hall serves a daily-changing “Farmers’ Special” lunch plate featuring ingredients from that day’s produce stand—ask the staff at the counter to confirm the menu before 12:00 PM.
- Dog-Friendly Tip: If visiting with your dog, arrive before 10:30 AM to access the MIRAIBASE dog park’s small-dog zone before it fills up, as the large-dog area opens later and fills quickly.
- Souvenir Strategy: Purchase the handmade Mima Washi Umbrella at the tourist exchange center’s display counter before 4:00 PM, as it’s only restocked once daily and often sells out by 5:00 PM.
Best Time to Visit
Spring (March-May): Late March to April features peak canola flower viewing and seasonal bamboo shoot harvesting at the roadside station.
Summer (June-August): July and August offer fresh local produce and outdoor dining with views of Mount Kengan.
Autumn (September-November): September through early November highlights the harvest of "Mima Kara" chili and seasonal fruit markets.
Winter (December-February): December and January provide cozy visits with local hot meals and winter-themed events.
Ratings
Family-Friendly Review
A dedicated children's play area and a candy corner are available. Family-friendly food options include kid-approved dishes at the farm restaurant. The facility is stroller-friendly with accessible restrooms and ample parking. Educational elements include local history and traditional crafts displays.
Food Lover Review
The roadside station offers diverse dining options, including a farm restaurant featuring local specialties like Awa-uo chicken and seasonal vegetables. Fresh produce is available at the direct farm store. Unique items like the spicy condiment 'Mima Kari' enhance the culinary experience.
Car Camping Review
Restrooms and vending machines are available for overnight use. The site is relatively quiet with a scenic location. However, there is no explicit overnight parking policy, and camping facilities are not provided.
Scenic Beauty Review
The roadside station offers views of Mount Kagan and surrounding natural landscapes. Scenic viewpoints provide excellent photo opportunities. Seasonal beauty is enhanced by changing foliage and local flora. The overall atmosphere is peaceful and aesthetically pleasing.