Discover the Heart of Shikoku Through Taste and Tradition
Kurukuru Naruto, nestled along National Route 11 between Naruto and Tokushima Interchanges, stands as a vibrant gateway to the rich culture and natural bounty of Tokushima Prefecture. More than a roadside station, it functions as a dynamic hub where local heritage meets modern hospitality, inviting travelers to slow down and savor the essence of the region.
Renowned for its locally sourced specialties like Naruto kintoki sweet potatoes, crisp lotus root, and artisanal treats such as yam anpan and kintoki pancakes, Kurukuru Naruto offers a true taste of Shikoku. The station also fosters community through its accessible design, multi-generational spaces, and commitment to sustainability, making it a destination that inspires repeat visits and lasting connections.
Why Visit
Kurukuru Naruto roadside station stands out as the only place where you can savor the region’s famed Naruto Kinshu sweet potatoes transformed into signature treats like the rich, velvety potato anpan and the uniquely crafted Kinshu pancake. Home to the only on-site artisanal sweet potato candy maker in the area, it offers a one-of-a-kind experience with handcrafted, ultra-thin sweet potato chips made from locally grown tubers. This is not just a stop—it’s a destination for the true taste of Naruto’s terroir.
Restaurants & Dining
Savor the rich flavors of Naruto with fresh local ingredients and seasonal specialties.
Naruto Kintoki Pancake
鳴門金時パンケーキ
Specialty
Freshly made pancakes using Naruto Kintoki sweet potatoes, served with local honey and seasonal fruits.
A popular food stall offering light and fluffy pancakes made with locally sourced Naruto Kintoki sweet potatoes. The atmosphere is casual and welcoming, perfect for a quick treat or a relaxed snack break.
Yamagoya Narufuku
芋屋鳴福
Specialty
Handcrafted sweet potato snacks and traditional confections made from local Naruto Kintoki potatoes.
A specialty stall dedicated to the unique flavor and texture of Naruto Kintoki sweet potatoes. The stall offers a variety of traditional and modern snacks, emphasizing craftsmanship and regional heritage.
Naruto Lotte
ナルトエエモン
Specialty
A cozy café serving local snacks and drinks with a focus on Naruto Kintoki and lotus root products.
A warm and inviting café offering a relaxed atmosphere with a focus on regional ingredients. The space is ideal for travelers seeking a quiet moment with a cup of tea or a sweet treat.
Shopping Highlights
Discover unique local crafts and regional treats at every turn.
Naruto Kintoki Sweet Potato Bakery
芋屋鳴福
Specializes in baked goods made with Naruto Kintoki sweet potatoes, including bread, pastries, and seasonal treats.
Products
Must-Try Item
Dai Gaku Imo
Naruto Lotte Market
ナルトエエモン
A retail shop offering a curated selection of local food products, crafts, and souvenirs from Naruto City.
Products
Must-Try Item
Sweet Potato Anpan
Naruto Kintoki & Lotus Root Specialty Store
鳴門金時とレンコン専門店
A general retail shop focused on Naruto Kintoki sweet potatoes and lotus root products, including fresh produce, processed foods, and cooking ingredients.
Products
Must-Try Item
Dai Gaku Imo
Featured Products
Taste the essence of Naruto with signature items like golden yam and crisp lotus root delights.
Naruto Kintoki Sweet Potato Chips
鳴門金時スイートポテトチップス
Crispy, golden chips made from locally grown Naruto Kintoki sweet potatoes, offering a naturally sweet and nutty flavor.
Extremely Fine Sweet Potato Candy
極細けんぴ
Thin, delicate sweet potato candy with a slightly chewy texture, perfect as a light snack or gift.
Lotus Root Dried Snack
レンコン乾燥スナック
Lightly seasoned dried lotus root slices, offering a crunchy texture and subtle earthy flavor.
Naruto Kintoki Sweet Potato Paste
鳴門金時スイートポテトペースト
Premium sweet potato paste made from fresh Naruto Kintoki potatoes, ideal for baking, desserts, or spreads.
Facilities & Amenities
Enjoy seamless comfort with spacious parking, accessible restrooms, and family-friendly spaces.
Main Parking Area
Available for 152 regular cars and 3 disabled-accessible vehicles. Open 24 hours.
Main entrance
New Parking Area
Approximately 100 parking spaces available.
Newly developed area
Temporary Parking Area
Approximately 150 parking spaces available for temporary use.
Temporary zone
Large Vehicle Parking
16 spaces available for large vehicles. Reservation required via online form.
Designated large vehicle zone
Public Restrooms
Available for general use, including accessible facilities.
Throughout the premises
Information Center
Provides visitor information, maps, and assistance with local attractions and services.
Near the main entrance
Children's Play Area
Outdoor play area designed for children to enjoy and interact with peers.
Near the outdoor exchange plaza
Naruto Natural Hot Spring Aratae no Yu (Day-use only)
Natural hot spring facility offering day-use bathing. Located nearby the roadside station.
Adjacent to the roadside station
Free Wi-Fi
Complimentary wireless internet access available throughout the premises.
Throughout the facility
Insider Tips
Visit early to avoid crowds and explore hidden gems near Kurukuru Naruto roadside station.
- Best Arrival Time: Visit between 9:00 AM and 10:00 AM on weekends to secure the fresh batch of milk bread from the in-house bakery, which sells out by 11:00 AM and is only available during the morning hours.
- Hidden Gems: At the deli counter, look for the Ikoma Anpan (sweet potato anpan) and Naruto Kinji Pancake—both made with locally grown Naruto Kinji sweet potatoes and only available during the morning and early afternoon.
- Weekend Special: On Saturdays and Sundays, visit the Yamaya Narufuku stall between 10:30 AM and 12:00 PM to purchase their Kyo-kei Kenpi (extremely thin sweet potato chips), which are handmade and sold only in limited quantities.
- Best Photo Spot: Head to the outdoor exchange plaza near the large red and white striped pavilion between 3:00 PM and 4:30 PM to capture the golden-hour light reflecting off the nearby river and the signage that reads “Kurukuru Naruto.”
- Local Product Must-Buy: Purchase the Naruto Kinji Sweet Potato Jam at the main counter—this product is exclusively made from Kinji sweet potatoes grown in Naruto and is only restocked once per week, typically on Tuesdays.
- Timing for the Kids’ Play Area: Arrive before 3:30 PM to use the children’s playground during peak hours, as it often fills up by 4:00 PM and is closed by 5:00 PM.
- Dining Tip: Order the Naruto Kinji Pancake at the café counter before 2:00 PM, as it is made fresh to order and may not be available after 2:30 PM, especially on busy days.
Best Time to Visit
Spring (March-May): Fresh bamboo shoots available at the market in early spring, with seasonal menus featuring local ingredients.
Summer (June-August): Peak season for fresh lotus root and summer fruit harvests, including regional specialties.
Autumn (September-November): Late October brings peak harvest for Naruto sweet potatoes, ideal for tasting and souvenirs.
Winter (December-February): Winter months feature seasonal treats like yam pancakes and warm local snacks.
Ratings
Family-Friendly Review
The roadside station features a dedicated children's play area, stroller-friendly pathways, and family-oriented activities. Kid-friendly food options like sweet potato pancakes and local snacks are available. Educational elements include interactive displays on regional agriculture and history.
Food Lover Review
It offers a diverse selection of high-quality local cuisine, including specialty items like Naruto golden sweet potatoes and lotus root dishes. Fresh produce from regional farms is prominently featured, and artisanal products such as premium sweet potato snacks enhance the culinary experience.
Car Camping Review
The station provides clean restrooms, vending machines, and ample parking, including a dedicated large vehicle area. While parking is available overnight, there is no official overnight stay policy. The area is relatively quiet during evening hours, making it suitable for short-term rest stops.
Scenic Beauty Review
Located near natural landscapes with scenic views of the surrounding countryside and riverbanks. The site offers well-designed photo spots and seasonal beauty, especially during autumn foliage and spring blooms. The overall atmosphere is welcoming and visually appealing.