Discover the Majesty of Mount Fuji from the Closest Roadside Station
Nestled at the base of Japan’s iconic Mount Fuji, Subashiri is the closest roadside station to the mountain, offering panoramic views from its elevated perch along National Route 138 and the Shuzo IC exit of the East Fuji Five Lakes Expressway. More than a pit stop, it serves as a gateway to Fuji’s natural wonders, blending breathtaking scenery with authentic local culture. Visitors can unwind at the free foot bath with mountain vistas, savor seasonal cuisine at the panoramic restaurant, or explore a unique selection of regional specialties.
What sets Subashiri apart is its distinctive blend of mountain charm and local identity. From Mount Fuji-themed souvenirs to exclusive Self-Defense Force merchandise reflecting the town’s heritage, the station celebrates its roots with pride. With a bustling farmers' market, a cozy café, and a dedicated information center, Subashiri invites travelers to slow down, reconnect with nature, and experience the heart of the Fuji region.
Why Visit
Located just steps from the富士山五合目 trailhead,道の駅すばしり offers the only restaurant in the region where you can dine on the signature "Fujiyama Gōri Udon" — a hearty buckwheat noodle dish made with mountain spring water and served with a broth infused with local wild herbs. Its standout feature is the panoramic view of Mount Fuji from every seat, with the iconic peak visible from the dining room and outdoor terrace. For a unique local experience, visitors can enjoy the only public foot bath in the area with a direct view of Fuji, where the warm spring water soothes weary hikers after a climb.
Restaurants & Dining
Savor mountain-fresh flavors with panoramic views of Fuji. Local dishes shine at the mountain-view restaurant.
Fujiazami Restaurant
ふじあざみ
Specialty
A restaurant offering panoramic views of Mount Fuji
A dining establishment located within the roadside station, featuring a spacious interior with large windows that provide unobstructed views of Mount Fuji. The atmosphere is relaxed and scenic, perfect for enjoying meals while taking in the majestic mountain landscape. The restaurant specializes in local cuisine made with fresh regional ingredients.
Shopping Highlights
Discover unique local goods and Fuji-themed treasures at this scenic roadside station.
Fujiyama Bazaar
FUJIYAMA BAZAAR
A retail space offering a variety of Mount Fuji-themed merchandise and locally produced goods.
Products
Must-Try Item
Mount Fuji-themed merchandise
Self-Defense Force Goods Store
自衛隊グッズ販売
A specialty shop selling military-themed apparel and accessories, including camouflage clothing and T-shirts.
Products
Must-Try Item
Camouflage T-shirt
Featured Products
Try signature items like Fuji-themed snacks and regional specialties crafted from mountain-grown ingredients.
Local Vegetable Set
富士山麓の地場野菜
Fresh vegetables grown in the foothills of Mount Fuji, known for their high quality and seasonal taste.
Local Specialty Cake
地元銘菓
A traditional regional cake made with locally sourced ingredients, featuring a delicate texture and authentic flavor.
Fuji Mountain Specialty Cake
富士山銘菓
A unique confectionery inspired by Mount Fuji, crafted with regional ingredients and designed as a commemorative treat.
Facilities & Amenities
Relax with free foot baths, rest in quiet spaces, and enjoy modern amenities like EV charging and Wi-Fi.
Parking Lot
The roadside station has parking spaces for 14 large vehicles, 110 ordinary vehicles, and 3 disabled parking spots.
On-site
Restroom
There are 19 male toilets and 25 female toilets, with accessible facilities including ramps.
On-site
Free Wi-Fi
Free wireless LAN is available at the roadside station.
On-site
Information Center
The information corner is open 24 hours a day and provides local information and assistance.
On-site
Foot Bath
A free foot bath with views of Mount Fuji is available. It operates from 10:00 to 17:00, except from early December to early March when it is closed.
On-site
EV Charging Station
An electric vehicle charging facility is available for one vehicle.
On-site
Activities & Experiences
Experience seasonal events, hands-on workshops, and scenic walks perfect for nature lovers.
Free Foot Bath
足湯 すばしり
Relax and soothe your feet in a free foot bath with a panoramic view of Mount Fuji.
Duration
30 min
Closed during winter months (early December to early March).
Insider Tips
Follow local rules for a respectful visit—avoid camping and noise to keep the space enjoyable for all.
- Best Arrival Time: Visit between 9:00 AM and 10:00 AM on weekdays to access the full range of fresh produce at the regional product counter before the early morning shoppers deplete the limited stock of local mountain vegetables and Fuji-san specialty sweets.
- Hidden Gems: Check the self-defense force merchandise section for rare items like original camouflage T-shirts and limited-edition uniforms, which are only available at this roadside station and often sell out by midday.
- Weekend Special: On weekends, visit the "Fujiyama Bazaar" between 10:30 AM and 11:30 AM to get the first pick of the day’s fresh mountain-grown vegetables, which are restocked daily from local farms and are often sold out by 1:00 PM.
- Foot Spa Timing: Use the free foot bath "Ashiyu Subashiri" between 10:00 AM and 11:00 AM on weekdays to enjoy the full view of Mount Fuji without crowds, as the foot bath fills up quickly after 11:30 AM.
- Restaurant Menu Tip: Order the "Fujiyama Gouriku Udon" at the "Fujiyama Restaurant" before 12:00 PM to ensure you get the fresh daily batch of hand-pulled noodles, which are only prepared in the morning and are not restocked.
- E-Chip Ticket Use: If you’re a non-resident of Oyama Town, use the "Furusato e-Chip Ticket" system to redeem your tax donation voucher for instant discounts on local products—visit the information counter before 3:00 PM to complete the digital registration and receive your voucher on the spot.
- Parking Strategy: Avoid using the disabled parking spaces unless you have a valid permit; the station enforces strict rules and may issue warnings or contact authorities if these spots are used for extended rest or shelter from weather, especially during winter months.
Best Time to Visit
Spring (March–May): Best for viewing blooming canola flowers along the roadside and enjoying fresh mountain vegetables at the market.
Summer (June–August): Ideal for hiking the Fujiazami Line to Fuji's 5th Station and relaxing in the foot bath amid summer mountain views.
Autumn (September–November): Perfect for autumn foliage viewing and sampling seasonal chestnuts and local produce.
Winter (December–February): Visit for snow-covered Fuji views and the unique experience of the foot bath during clear, cold days.
Ratings
Family-Friendly Review
Offers a free foot bath and open space ideal for children. Features a children-friendly restaurant and stroller-accessible facilities. Educational elements include local culture and mountain heritage displays.
Food Lover Review
Features a restaurant with unique Fuji-san-themed dishes. Offers local produce, regional sweets, and specialty items like Self-Defense Force merchandise. High-quality food experience with authentic local flavors.
Car Camping Review
Provides restrooms, vending machines, and EV charging. However, overnight parking is strictly prohibited, and camping-related activities are banned. Not suitable for car camping despite basic amenities.
Scenic Beauty Review
Offers panoramic views of Mount Fuji with excellent photo spots. Scenic surroundings enhance the atmosphere. Seasonal beauty is strong, especially in spring and autumn, with clear mountain vistas.