Discover the Heart of Izu at Ito Marine Town
Nestled along the sparkling shores of Izu, Ito Marine Town is a vibrant roadside station where ocean breezes meet coastal charm. More than a pit stop, it’s a gateway to local life, offering fresh seafood, handmade souvenirs, and breathtaking views. Enjoy seaside dining, relaxing foot baths, scenic boat tours, or unwind in the seaside spa—every experience celebrates Izu’s natural bounty and warm hospitality.
Why Visit
Visit Ito Marine Town for oceanfront views, a vibrant seaside atmosphere, and unique experiences like the daily "Marinyan" mascot walks. Enjoy fresh local seafood, relaxing foot baths, scenic boat tours, and a renowned seaside spa with sunrise access—all in a lively, community-focused roadside station.
Restaurants & Dining
Savor fresh coastal flavors at Ito Marine Town roadside station, where seaside dining meets local culinary charm.
Soba Dining Raku-Raku
蕎麦ダイニング楽-raku-
Specialty
Traditional soba noodles with a focus on local ingredients
A cozy restaurant specializing in handmade soba noodles, offering a serene dining experience with a view of the sea. The atmosphere is relaxed and inviting, perfect for enjoying a quiet meal.
Café Restaurant by the Sea
海の前のカフェレストラン
Specialty
Seafront café with light meals and drinks
A charming seaside café offering a relaxed atmosphere with panoramic ocean views. Ideal for breakfast, lunch, or afternoon tea with a view.
Spa 2F Restaurant
スパ2Fレストラン
Specialty
Dining with ocean views and spa ambiance
A refined dining space located on the second floor of the spa, offering a tranquil atmosphere with ocean views. Perfect for a relaxing meal after a spa session.
Shopping Highlights
Discover unique treasures and regional crafts at Ito Marine Town roadside station’s vibrant retail spaces.
Izu Natural Life
伊豆自然生活
A specialty shop offering locally produced natural products, including organic foods, handmade crafts, and regional souvenirs.
Products
Must-Try Item
Izu Organic Honey
Marinnyan Confectionery
マリにゃん和菓子
A dedicated shop selling handmade wagashi (Japanese sweets) inspired by the official mascot, Marinnyan.
Products
Must-Try Item
Marinnyan Strawberry Mochi
Featured Products
Explore signature local specialties, from ocean-inspired treats to artisanal goods crafted with pride.
Izu Organic Honey
伊豆自然生活 有機蜂蜜
Pure, locally harvested honey from Izu, known for its rich flavor and natural sweetness.
Marinnyan Strawberry Mochi
マリにゃん苺餅
Delicate mochi filled with fresh strawberry jam, shaped like the beloved mascot Marinnyan.
Izu Sea Salt
伊豆の塩
Hand-harvested sea salt from the Izu coast, known for its clean, mineral-rich taste.
Marinnyan Keychain
マリにゃんキーホルダー
Adorable keychain featuring the official mascot Marinnyan, perfect for souvenirs or gifts.
Facilities & Amenities
Enjoy convenient amenities including restrooms, picnic areas, and accessible pathways at Ito Marine Town roadside station.
Information Center
The roadside station provides comprehensive information and assistance for visitors, including details on facilities, events, and local attractions.
Main entrance area
Parking Area
Ample parking space available for visitors and tourists, located near the main entrance and various facilities.
Near the main entrance and near the restaurant and gift shop
Restrooms
Clean and accessible restrooms available for visitors, located throughout the premises including near the restaurant, gift shop, and spa.
Near the restaurant, gift shop, and spa
Free Wi-Fi
Free Wi-Fi is available throughout the roadside station for visitors' convenience.
Throughout the facility
Play Area
A designated play area for children, located near the sea walkway and accessible to families.
Near the sea walkway
Hot Spring Spa
Daily hot spring facility named 'Asahi no Yu Seaside Spa' open from 5:00 AM to 9:00 PM, featuring indoor and outdoor baths, sauna, aromatherapy baths, and massage services. Includes a restaurant on the second floor.
Spa building
EV Charging Station
Electric vehicle charging station available for visitors with electric cars.
Near the parking area
ATM
ATM machine available for visitors to withdraw cash.
Near the gift shop and information center
Pet-Friendly Area
A designated pet-friendly space including a dog foot bath, open from 10:00 AM to 4:00 PM, closed on Thursdays.
Near the foot bath area
Nursing Room
Private nursing room available for mothers with infants, located near the restrooms and information center.
Near the restrooms and information center
Bike Rental
Bicycle rental service available for visitors to explore the surrounding area.
Near the main entrance
Activities & Experiences
Immerse yourself in seasonal events, hands-on workshops, and seaside adventures at Ito Marine Town roadside station.
Street Performance
大道芸パフォーマンス
Enjoy live street performances at the seaside viewing area
Duration
60 min
Schedule may change due to weather conditions
Marin'yan Walk
マリにゃん散歩
Take a guided walk with Marin'yan, the station's mascot, at scheduled times
Duration
30 min
Schedule may change due to weather conditions
Insider Tips
Maximize your visit with insider knowledge on peak times, hidden gems, and seasonal highlights at Ito Marine Town roadside station.
- Best Arrival Time: Arrive by 9:00 AM to secure parking, catch the first bus tour, and enjoy the quietest hours before crowds arrive, especially on weekends.
- Hidden Gems: Visit the "伊豆自然生活" (Izu Natural Life) counter in the souvenir shop early to find limited-edition local produce and handmade crafts not available elsewhere.
- Weekend Bonuses: On Sundays, the "マリにゃん散歩" (Marinyan Walk) at 11:30 AM includes a special meet-and-greet with the mascot and free photo cards at the front plaza.
- Photo Opportunities: Capture the best views from the sea-facing observation deck just before 4:00 PM when sunlight reflects off the water and the sky turns golden—ideal for sunset shots.
- Money Savers: Use the LINE official account to access a 10% discount on purchases at the souvenir shop and restaurant; show the QR code at checkout.
- Avoiding Crowds: Skip the main plaza during 12:00–2:00 PM and head instead to the seawalk or the rooftop garden, which remain peaceful even on busy days.
- Closure Alerts: Check the official website or social media (Instagram @itomarinetown) by 8:30 AM daily for last-minute updates on closures—especially for the "あかすり" spa, which closes on Tuesdays and the 1st/3rd Mondays of each month.
Best Time to Visit
Spring (March-May): Spring offers vibrant sea views and early blooms, with seasonal seafood and fresh produce from local farms at Ito Marine Town.
Summer (June-August): Summer is ideal for beachside relaxation, with peak access to ocean views, fresh seafood, and summer events like the Steel Pan Concert.
Fall (September-November): Fall brings cooler days perfect for exploring the coastal trails, enjoying seasonal fruit, and experiencing the Ma-nyan-themed events.
Winter (December-February): Winter offers serene visits with warm onsen experiences, coastal sunsets, and cozy dining at the roadside station.
Ratings
Family-Friendly Review
Offers multiple play areas, child-friendly food, stroller access, and engaging activities like mascot walks and performances.
Food Lover Review
Features diverse restaurants, local specialties, fresh produce, and high-quality dining experiences including unique seasonal menus.
Car Camping Review
Provides ample parking and basic facilities, though overnight stays are not explicitly permitted or recommended.
Scenic Beauty Review
Boasts stunning coastal views, scenic viewpoints, seasonal beauty, and a picturesque seaside atmosphere.