Discover the Majesty of Mount Fuji from the Heart of Nature
Nestled along National Route 246 in the serene countryside of Fujimino, Fuji Oyama stands as the only roadside station in the area, offering breathtaking year-round views of Mount Fuji. Surrounded by lush greenery, rolling farmland, and crisp mountain air, it’s a perfect retreat for travelers seeking both relaxation and authentic local experiences.
This vibrant roadside station is more than a pit stop—it’s a gateway to the region’s culture and cuisine. Visitors can savor fresh, locally harvested produce at the Oyama Farmers Market, enjoy a meal with a view at the restaurant with its outdoor terrace overlooking the iconic peak, or pick up unique souvenirs featuring Fuji-themed designs. With a full range of services including a gift shop, bakery, and picnic-friendly park, Fuji Oyama is a true community hub.
Why Visit
Visit Fuji Oyama roadside station for its rare access to panoramic views of Mount Fuji directly from a restaurant terrace, a sight unmatched along National Route 246. Here, you can savor the only local specialty: fresh, handmade rice cakes made with water from the nearby Fuji River, served with seasonal fruit preserves. The station also hosts the exclusive “Fuji Azaami” lunchbox series, featuring ingredients sourced from nearby farms and crafted daily.
Restaurants & Dining
Savor fresh local flavors with panoramic views of Mount Fuji at Fuji Oyama roadside station.
Restaurant Fujioyama
レストランふじおやま
Specialty
Variety of meals for all ages
A diverse restaurant offering a wide range of dishes suitable for adults and children alike, with a relaxing atmosphere and scenic views of Mount Fuji from terrace seating.
Hot Stand Kintarou
ほっとスタンド金太郎
Specialty
Light snacks and desserts
A casual food stall offering quick, satisfying snacks and refreshing desserts, perfect for a quick break.
Shopping Highlights
Discover unique souvenirs and regional specialties at the roadside station's vibrant retail outlets.
Oyama Farmers Market
地場産品直売所
Sells fresh morning-harvested vegetables, local agricultural products, bento boxes, freshly baked bread, and fresh flowers.
Products
Must-Try Item
Freshly harvested vegetables
Kintarou Bakery
金太郎ベーカリー
Produces and sells a wide variety of freshly baked bread.
Products
Must-Try Item
Kintarou Bread
Souvenir Shop
おみやげ・売店
Offers a wide selection of Shizuoka regional specialties and Mount Fuji-themed merchandise.
Products
Must-Try Item
Mount Fuji-themed merchandise
Featured Products
Sample signature items like Mount Fuji-themed goods and locally harvested produce.
Kintarou Baum
金太郎バウム
A delicious, light cake with a rich flavor, popular among visitors.
Water-dipped Vegetable Pickle
水かけ菜漬
A refreshing pickled vegetable with a unique water-dipped flavor, made using traditional methods.
Fujiazami Bento
ふじあざみ弁当
A premium lunch box featuring locally sourced ingredients and traditional recipes.
Facilities & Amenities
Enjoy convenient amenities including restrooms, EV charging, and family-friendly spaces.
Parking
The roadside station has parking spaces for 42 large vehicles and 64 regular vehicles, with one designated spot for EV vehicles.
On-site
Restroom
There are 18 male and 17 female toilets available at the facility, with ramps provided for accessibility.
On-site
Wi-Fi
Free Wi-Fi is available for visitors at the roadside station.
On-site
Information Center
The roadside station features an information corner and a tourism information desk operated by the Koyama Town Tourism Association, serving as a hub for local tourism information.
On-site
Play Area
The station includes a park area with facilities suitable for children, including equipment for young children.
On-site
EV Charging Station
An electric vehicle charging facility is available for EV users.
On-site
ATM
An ATM is available for visitors' convenience.
On-site
Nursing Room
A dedicated nursing room is available for mothers with infants.
On-site
Insider Tips
Plan visits around seasonal festivals and check for temporary hours during inventory periods.
- Best Arrival Time: Arrive by 9:30 AM on weekdays to secure a seat at the restaurant’s terrace, which offers the best views of Mount Fuji and fills up quickly after 10:00 AM
- Hidden Gems: Visit the OYAMA FARMERS MARKET between 7:30–8:30 AM on weekdays to buy freshly harvested vegetables and seasonal produce directly from local farmers before they are sold out
- Weekend Special: On Sundays, the KINTAROU BAKERY releases a limited batch of freshly baked "Gold Mountain Bread" at 8:00 AM—this specialty loaf sells out within 20 minutes
- Best Food Purchase: Order the "Fujiazami Bento" at the DELICATESSEN FUJIAZAMI counter by 11:00 AM to ensure it’s prepared with the day’s fresh ingredients, as orders are made to order and peak between 11:30 AM and 1:00 PM
- EV Charging Tip: Use the EV charging station only during off-peak hours between 8:00 AM and 10:00 AM or after 5:00 PM to avoid congestion, as it is often occupied during midday
- Viewing Spot: Take the short walk past the parking area to the western edge of the roadside station’s park area—this is the optimal spot for unobstructed views of Mount Fuji at sunrise, especially from October to May
- Event Timing: Attend the 2025 Spring Blossom Festival on April 19 to sample seasonal dishes like cherry blossom rice balls and local tea, which are only available during the event and sold out by 2:00 PM
Best Time to Visit
Spring (March–May): Visit during the Spring Blossom Festival in late April for cherry blossoms and fresh bamboo shoots at the farmers market.
Summer (June–August): Ideal for the annual County Day Event on August 23 and enjoying the cool mountain air near the Fuji Speedway.
Autumn (September–November): Experience the 20th Anniversary Fair on November 24 and harvest-season vegetables at the market.
Winter (December–February): Best for the Fuji Mountain Day Event on February 23 and cozy visits with views of snow-capped Fuji.
Ratings
Family-Friendly Review
Offers a playground, stroller-friendly paths, and restrooms with infant facilities. Kid-friendly food options and interactive views of Mount Fuji enhance the experience. Safety and accessibility are well maintained.
Food Lover Review
Features diverse dining options including a restaurant, bakery, and fresh market. Offers local specialties like Mount Fuji-themed goods and daily harvested produce. High-quality, fresh ingredients enhance the culinary experience.
Car Camping Review
Provides restrooms, vending machines, and EV charging. Quiet surroundings with scenic views support overnight stays. No explicit overnight parking policy, limiting full camping suitability.
Scenic Beauty Review
Offers panoramic views of Mount Fuji with seasonal beauty throughout the year. Scenic viewpoints and well-maintained park areas provide excellent photo opportunities and a peaceful, aesthetically pleasing atmosphere.