Station Asagiri Plateau

Shizuoka道の駅「朝霧高原

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Discover the Heart of Fuji’s High Country

Nestled along National Route 139 in the lush highlands of Fujinomiya City, Asagiri Plateau roadside station offers a serene retreat framed by the majestic silhouette of Mount Fuji. Surrounded by rolling green pastures and nestled near natural wonders like Shiratori Falls and Tama Lake, this revitalized destination blends rural charm with modern comfort. Designed as a cultural and culinary gateway, it celebrates the region’s rich agricultural heritage and scenic beauty.

The station features a newly expanded vegetable market showcasing fresh, locally grown produce from the Fuji foothills, a popular ice cream factory with handcrafted treats, and a dining hall with panoramic views of the sacred mountain. Visitors can enjoy a meal on a sunlit terrace, explore interactive farm experiences, or simply relax in the peaceful park area. As a hub of sustainability and community connection, Asagiri Plateau is more than a rest stop—it’s a celebration of nature, local craftsmanship, and the timeless allure of Japan’s high country.

Why Visit

Perched beneath the iconic silhouette of Mount Fuji, Asagiri Plateau roadside station offers a rare experience: savoring artisanal milk ice cream crafted exclusively from locally raised Jersey cows, served in a rustic barn-style shop with panoramic views of the surrounding alpine meadows. Just steps away, visitors can explore the region’s only dedicated farm-to-table market showcasing fresh, seasonal produce grown in the high-altitude soil of the plateau, including rare varieties of mountain spinach and heirloom tomatoes. This is not just a stop—it’s a destination defined by authentic, hyper-local flavors and a landscape shaped by nature and tradition.

Restaurants & Dining

Savor fresh mountain produce and local flavors at Asagiri Plateau roadside station, where every meal offers a scenic view of Mount Fuji.

Dining Room

食堂

Specialty

Local cuisine with views of Mount Fuji

A dining room offering a relaxed atmosphere with panoramic views of Mount Fuji, serving regional dishes made from fresh, locally sourced ingredients.

Outdoor seating
Mount Fuji view
Local ingredients

Opening Hours: 09:00-17:00

Shopping Highlights

Discover regional crafts and farm-fresh goods at Asagiri Plateau roadside station, a true celebration of local culture and quality.

Ice Cream Shop
General Store

Ice Cream Shop

アイスクリーム直売店・工房

A dedicated shop and factory for handmade ice cream using local ingredients.

Products

Ice Cream
Frozen Yogurt
Seasonal Flavors

Must-Try Item

Local Milk Ice Cream

Opening Hours: 08:00-17:00
Farmers Market
Farmers Market

Farmers Market

野菜直売所

A fresh produce market offering locally grown vegetables and seasonal fruits.

Products

Fresh Vegetables
Seasonal Fruits
Organic Produce

Must-Try Item

Fresh Local Vegetables

Opening Hours: 08:00-17:00
General Store
General Store

General Store

道の駅売店

A general retail store selling a variety of local and regional products.

Products

Local Specialty Foods
Souvenirs
Household Goods

Must-Try Item

Local Specialty Foods

Opening Hours: 08:00-17:00

Featured Products

Experience signature mountain specialties like fresh vegetables and artisanal ice cream, crafted with care from the Asagiri Plateau’s pristine highlands.

Local Milk Ice Cream

Local Milk Ice Cream

地元牛乳アイス

Local
Bestseller

Creamy ice cream made with fresh milk from local farms, known for its rich flavor and smooth texture.

Fresh Local Vegetables

Fresh Local Vegetables

地元野菜

Organic
Bestseller

Freshly harvested vegetables grown in the Asagiri Plateau region, known for their quality and taste.

Local Specialty Foods

Local Specialty Foods

地元特産品

Traditional
Bestseller

Traditional regional foods made from local ingredients, perfect as gifts or souvenirs.

Souvenirs

Souvenirs

お土産

Local

Unique souvenirs featuring local themes and designs, ideal for remembering your visit.

Household Goods

Household Goods

日用品

Handmade

Everyday household items made with local craftsmanship and materials.

Facilities & Amenities

Enjoy clean restrooms, spacious parking, and accessible amenities at Asagiri Plateau roadside station, designed for comfort and convenience.

Parking Lot

The roadside station has parking space for 11 large vehicles and 72 ordinary vehicles.

General parking area

Toilets

There are 15 male toilets and 18 female toilets available. The facility includes ramps for accessibility.

Near the main entrance and main building

Free Wi-Fi

Free Wi-Fi is available for visitors at the roadside station.

Throughout the facility

Information Center

An information corner is available for visitors to get local information and assistance.

Near the main entrance

Children's Playground

A children's play area is available for families with young children.

Near the park area

Nursing Room

A nursing room is available for mothers with infants.

Inside the facility

EV Charging Station

EV charging stations are available, though they are currently suspended from August 25, 2025, to November 30, 2025, due to parking expansion construction.

Near the parking area

ATM

An ATM is available for visitors to use.

Near the main entrance

Pet Area

A designated pet area is available for visitors with pets.

Outside the main building

Insider Tips

Plan your visit around peak seasons and check for temporary closures—local knowledge helps make your trip smoother and more enjoyable.

  • Best Arrival Time: Visit between 9:00–10:00 AM on weekdays to access the expanded vegetable market, where fresh local produce from the Asagiri Mountain region is displayed and sold before midday crowds arrive.
  • Hidden Gems: At the new expanded vegetable market, look for the seasonal “Asagiri Mountain Fresh” bundles—local radishes, spinach, and carrots—only available during the spring and autumn harvests.
  • Weekend Special: On weekends, the ice cream shop offers a special “Mount Fuji View” flavor made with locally sourced milk and a hint of yuzu, available only from 10:30 AM until sold out.
  • Best View Spot: Head to the newly added outdoor terrace seating at the dining room, specifically the leftmost corner table, for an unobstructed view of Mount Fuji during the early afternoon hours.
  • Must-Try Food: Order the “Asagiri Mountain Beef Bowl” at the restaurant—this dish features locally raised beef served over rice with a special soy-ginger glaze, available only from 11:30 AM to 1:30 PM.
  • Free Service: Use the newly installed public Wi-Fi at the information counter, which requires a short registration via the official website to access. This is the only free internet service available at the station.
  • Avoid Crowds: Avoid the main parking area near the entrance between 11:00 AM and 2:00 PM on weekends, as it fills quickly with tour buses and day-trippers; instead, use the smaller lot near the vegetable market entrance for easier access.

Best Time to Visit

Spring (March-May): Fresh mountain vegetables and seasonal greens available at the market from late March through May.

Summer (June-August): Fresh strawberries and melons available from June to August.

Autumn (September-November): Autumn harvest vegetables and apples available from September to November.

Winter (December-February): Hot meals and seasonal winter produce available throughout winter.

Ratings

Family-Friendly Review

A dedicated children's playground and stroller-friendly paths are available. The ice cream shop and family-friendly dining options cater well to kids. The facility includes a nursing room and clear signage, enhancing accessibility and safety.

Food Lover Review

Multiple dining options including a dedicated restaurant and ice cream factory offer diverse and high-quality local fare. Fresh produce from the expanded market and locally sourced ingredients elevate the food experience.

Car Camping Review

Basic facilities like restrooms and vending machines are present. The area is relatively quiet with scenic views, though overnight parking is not officially permitted. Staff enforce usage rules to maintain order.

Scenic Beauty Review

The roadside station offers sweeping views of Mount Fuji and lush green pastures. Scenic viewpoints and photo opportunities abound, especially from the new terrace seating. The natural landscape is consistently beautiful throughout the seasons.

Essential Information

Address
492-14 Negohara, Fujinomiya, Shizuoka
418-0101
Operating Hours
8:00–17:00
Parking
74
Regular
11
Large vehicles
2
Accessible
Map Code
312 296 189
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