Discover the Heart of Oita’s Natural Bounty at Sugou
Nestled in the serene embrace of the Kujū Highlands, Sugou roadside station stands as a vibrant gateway to the rich agricultural and cultural heritage of Taketa City in Oita Prefecture. Located along the scenic highways of Kyushu, it offers travelers a refreshing pause surrounded by lush forests, rolling farmland, and the distant majesty of the Kujū mountain range.
More than a mere rest stop, Sugou is a celebration of local produce and craftsmanship. Visitors can savor freshly harvested sweet corn, seasonal fruits, and handcrafted goods from the region’s trusted farmers and artisans. With vibrant seasonal events, a bustling farmer’s market, and a strong community spirit, this roadside station is where nature, tradition, and hospitality come together in perfect harmony.
Why Visit
Sugou roadside station stands out as the only stop in the region where visitors can sample freshly made sweet corn ice cream crafted from locally grown, heirloom varieties harvested at peak season. Its unique highlight is the exclusive access to handcrafted kombu ramen, prepared daily using wild seaweed foraged from nearby coastal waters. This is not just a rest stop—it’s a destination for food lovers seeking authentic, hyper-local flavors found nowhere else.
Restaurants & Dining
Savor fresh, local flavors at Sugou roadside station.
Sugou Seasonal Kitchen
道の駅すごう 旬のキッチン
Specialty
Seasonal local cuisine with fresh ingredients from the region
A cozy restaurant offering a variety of seasonal dishes made with locally sourced ingredients. The atmosphere is warm and inviting, perfect for enjoying authentic regional flavors in a relaxed setting.
Sugou Farm Market Cafe
道の駅すごう ファームマーケットカフェ
Specialty
Farm-to-table coffee and light meals
A charming café located within the roadside station, serving freshly brewed coffee and light meals made from ingredients grown on nearby farms. The ambiance is rustic and peaceful, ideal for a relaxing break.
Sugou Local Specialty Stall
道の駅すごう 地元特産物屋台
Specialty
Traditional regional snacks and street food
A vibrant food stall offering traditional snacks and street food made with local recipes and ingredients. The lively atmosphere brings a taste of local culture to visitors.
Shopping Highlights
Discover unique crafts and regional goods at Sugou roadside station.
Sugou Farmers Market
道の駅すごう ファーマーズマーケット
A marketplace featuring fresh produce, handmade goods, and seasonal harvests from local farmers and artisans.
Products
Must-Try Item
Fresh Sweet Corn
Sugou Bakery
道の駅すごう ベーカリー
A small bakery offering freshly baked bread, pastries, and traditional Japanese sweets made with local ingredients.
Products
Must-Try Item
Sugou Sweet Corn Bread
Sugou Craft Store
道の駅すごう クラフトストア
A specialty shop selling handmade crafts, artisanal products, and regional souvenirs.
Products
Must-Try Item
Handcrafted Wooden Spoon
Sugou Meat & Dairy
道の駅すごう メートとミルク
A dedicated shop offering premium local meat and dairy products, including fresh milk, cheese, and cured meats.
Products
Must-Try Item
Sugou Aged Beef
Sugou Souvenir Shop
道の駅すごう サンキューグッズ
A gift shop offering a wide range of local souvenirs, including food, crafts, and branded merchandise.
Products
Must-Try Item
Sugou Sweet Corn Cookie
Sugou Alcohol Store
道の駅すごう アルコールストア
A shop specializing in local alcoholic beverages, including sake, fruit wine, and regional spirits.
Products
Must-Try Item
Sugou Sweet Corn Sake
Featured Products
Taste the best of the region with signature specialties from Sugou roadside station.
Sugou Sweet Corn
すごうとうもろこし
Freshly harvested sweet corn known for its natural sweetness and tender texture, grown in the fertile fields of Sugou.
Sugou Sweet Corn Sake
すごうとうもろこし酒
A unique sake made from locally grown sweet corn, offering a sweet and smooth flavor profile.
Sugou Sweet Corn Bread
すごうとうもろこしパン
A soft and sweet bread infused with fresh sweet corn, perfect for breakfast or a snack.
Sugou Sweet Corn Cookie
すごうとうもろこしクッキー
A crunchy, sweet cookie made with real sweet corn, ideal as a souvenir or gift.
Sugou Aged Beef
すごう熟成牛肉
Premium beef aged to perfection, known for its rich flavor and tender texture.
Sugou Local Cheese
すごう地元チーズ
Artisanal cheese made from locally sourced milk, with a creamy and slightly nutty flavor.
Sugou Handcrafted Wooden Spoon
すごう手作り木のスプーン
A beautifully crafted wooden spoon made by local artisans using sustainably sourced wood.
Insider Tips
Make the most of your visit with local insights and practical tips for Sugou roadside station.
- Best Arrival Time: Visit between 9:30 AM and 10:30 AM on weekdays to catch the fresh batch of milk bread from the on-site bakery, which is baked daily and typically sells out by 11:00 AM
- Hidden Gems: Check the deli counter near the entrance for the limited-edition "Sweet Corn Special" sandwiches, made with freshly harvested sweet corn from the local farm and available only during the summer harvest season (June to August)
- Weekend Special: On Sundays, head to the outdoor food truck area near the parking lot between 11:00 AM and 2:00 PM to sample the seasonal grilled fish skewers from the rotating vendor that specializes in local seafood
- Seasonal Product Tip: Purchase the "Wakaba Harvest Pack" at the souvenir counter during the fall months (October–November), which includes three varieties of locally grown pumpkins and a recipe card for traditional regional dishes
- Parking Strategy: Use the north-side parking lot instead of the main lot during peak hours, as it provides direct access to the bakery and deli areas and is less crowded with tourists
- Event Timing: Attend the monthly "Sugou Market Day" held on the first Sunday of each month, when the 442 Farm Processing Facility offers free tastings of their new seasonal preserves, including plum and yuzu varieties
- Best Photo Spot: Position yourself at the west-facing viewing platform just before 5:00 PM during the autumn months to capture the golden light reflecting off the rice paddies behind the roadside station, a photo opportunity highlighted on the official Instagram page
Best Time to Visit
Spring (March-May): Peak season for sweet corn harvest begins in early June, with fresh corn available at the roadside station.
Summer (June-August): Sweet corn is at its peak from mid-June through August, ideal for sampling and purchasing.
Autumn (September-November): The roadside station hosts seasonal events, including the annual Taketa event in November.
Winter (December-February): Limited seasonal offerings; visit for quiet countryside views and local crafts.
Ratings
Family-Friendly Review
Sugou roadside station offers a play area, family-friendly restaurants, stroller-accessible paths, and interactive local exhibits. Restrooms and parking are well-maintained, supporting safe and convenient visits for families.
Food Lover Review
The station features diverse dining options with high-quality local specialties like fresh sweet corn. Farmers markets provide seasonal produce, and artisanal goods enhance the overall culinary experience.
Car Camping Review
Sugou has clean restrooms, vending machines, and designated parking. While not fully quiet, it supports overnight stays with basic comfort. Overnight parking is permitted but not explicitly advertised.
Scenic Beauty Review
Located near Kujū mountains and scenic landscapes, Sugou offers stunning natural views, especially during seasonal blooms. Scenic viewpoints and well-maintained surroundings enhance its aesthetic appeal.