Discover the Heart of Kyushu’s Fruit & Flavor Heritage
Mizube no Sato Oyama is a vibrant roadside station nestled in the lush hills of Oyama, 日田市 (Hita City), in northern Kyushu. Located just minutes from the Hita Expressway and a short drive from the scenic Kuma River region, it serves as a gateway to the area’s rich agricultural legacy. Renowned as one of Kyushu’s premier plum-growing regions, the station celebrates this heritage with an exceptional array of local specialties—premium plum wine, traditional umeboshi, and seasonal fruits sourced from nearby farms.
Beyond its renowned produce, Mizube no Sato Oyama offers a unique cultural experience with the Attack on Titan in Hita Museum, a must-visit attraction for fans, and the acclaimed GELATERIA LAB3680 OKUHITA, where world-class chef Salvatore Cuomo transforms regional fruits into sustainable, SDGs-inspired gelato. With picnic areas, EV charging, and thoughtfully curated local information, this roadside station blends rural charm with modern convenience, making it a perfect stop for travelers seeking authentic flavor, nature, and inspiration.
Why Visit
Mizube no Sato Oyama stands out as the only roadside station in Japan where you can savor gelato crafted by renowned chef Salvatore Cuomo using surplus local fruits from the region’s top-tier orchards—specifically, oversized, sun-ripened melons and tart wild strawberries that are too irregular for commercial sale. Equally unique is the on-site "Attack on Titan in HITA Museum," which transforms the area’s famed plum heritage into a themed experience featuring immersive displays and exclusive merchandise. This is not just a stop—it’s a destination for food innovators and pop culture enthusiasts alike.
Restaurants & Dining
Savor the taste of local flavors at Mizube no Sato Oyama, where seasonal dishes and regional specialties await.

GELATERIA LAB3680 OKUHITA
GELATERIA LAB3680 OKUHITA
Specialty
Sustainable fruit-based gelato inspired by SDGs
A gelato shop that promotes sustainability by using surplus and irregularly shaped fruits from local farms. Created in collaboration with renowned chef Salvatore Cuomo, the shop offers a unique gelato experience using regional fruits such as strawberries and pears from Oita and Yufu.
Tori Ten and Takoyaki Takeout Shop
とり天・たこ焼きテイクアウト店
Specialty
Takeout fried chicken and takoyaki
A quick-service stall offering savory fried chicken and traditional takoyaki, perfect for on-the-go meals or picnic snacks.
Yamabushi Salt Grilled Ayu
鮎塩焼き
Specialty
Salt-grilled ayu fish
A dedicated stall serving grilled ayu fish, a regional delicacy known for its delicate flavor and seasonal availability.
Shopping Highlights
Discover fresh produce and handcrafted goods at this vibrant roadside station, celebrating the best of the region.
Farmers Market
直売所
A direct sales shop offering fresh local produce, including vegetables, fruits, and seasonal specialties from the region.
Products
Must-Try Item
Mume plum wine and pickled plums
Mume Plum Wine and Pickles Store
梅酒梅干し専門店
A specialty store dedicated to high-quality mume plum wine and pickled plums, recognized with top awards in national competitions.
Products
Must-Try Item
Award-winning mume plum wine

GELATERIA LAB3680 OKUHITA Shop
GELATERIA LAB3680 OKUHITA
A retail shop associated with the gelato café, selling branded merchandise and related products.
Products
Must-Try Item
Gelato-themed gift set
Featured Products
Indulge in signature local treasures like award-winning plum wine and traditional plum pickles, crafted with care.

Mume Plum Wine
梅酒
Premium mume plum wine made from locally grown plums, known for its rich aroma and balanced sweetness.

Pickled Plums
梅干し
Traditional Japanese pickled plums made using time-honored methods and local ingredients.

Gelato-Themed Gift Set
ジェラートギフトセット
A curated gift set featuring branded gelato merchandise and a sample of regional fruit gelato.

Local Fruit Jam
地元フルーツジャム
Jam made from surplus and irregularly shaped fruits from local farms, supporting sustainable agriculture.
Facilities & Amenities
Enjoy convenient amenities including restrooms, parking, EV charging, and information desks for a seamless visit.
Parking
Parking available at the roadside station.
At the roadside station
Restroom
Restrooms are available at the roadside station.
At the roadside station
Information Center
Information center provides local tourism information through flyers and posters. A large sign displays a nearby map.
At the roadside station
Nursing Room
A facility for infants and young children is available at the roadside station.
At the roadside station
EV Charging Station
EV charging station available at the roadside station.
At the roadside station
Activities & Experiences
Participate in seasonal events, hands-on workshops, and unique experiences that highlight the area’s culture and natural beauty.
Plum Wine and Umeboshi Making Experience
梅酒梅干し作り体験
Participants will learn how to make traditional plum wine and umeboshi using local plums, following traditional methods from the region known as one of Kyushu's top plum-producing areas.
Duration
60 min
Plum Festival
日田おおやま梅まつり
A seasonal festival celebrating the region's famous plums, featuring plum-themed food, local crafts, and cultural performances during the peak blooming season.
Duration
120 min
Best enjoyed on clear days during the blooming period
Local Summer Festival
大山ふるさと夏まつり
A summer celebration featuring traditional music, local food stalls, and community activities highlighting the culture and natural beauty of the region.
Duration
180 min
Outdoor event; best in dry, warm weather
SDGs-Focused Gelato Tasting
GELATERIA LAB3680 OKUHITA ジェラート体験
Taste unique gelato made with sustainably sourced, non-standard-grade fruits from Oita Prefecture, crafted by renowned chef Salvatore Cuomo to promote agricultural sustainability.
Duration
30 min
Attack on Titan in Hita Museum Tour
進撃の巨人 in HITA ミュージアム
Explore an immersive museum dedicated to the popular Attack on Titan franchise, featuring themed exhibits, interactive displays, and local cultural connections.
Duration
60 min
Insider Tips
Plan your visit around seasonal festivals and check opening times in advance for the best local insights.
- Best Arrival Time: Visit between 10:00 AM and 11:00 AM on weekdays to secure a seat at the GELATERIA LAB3680 OKUHITA counter, as the first batch of their SDGs-themed fruit gelato is prepared at 10:30 AM and often sells out by 12:30 PM.
- Hidden Gems: Look for the Double Gelato Waffle Cup at GELATERIA LAB3680 OKUHITA—it’s made using locally sourced, non-standard-sized fruits that are otherwise discarded, offering a unique flavor profile not available elsewhere.
- Weekend Special: On weekends, visit the trout tempura and takoyaki takeout shop between 11:00 AM and 12:00 PM to order the trout tempura set, which is only available until 1:00 PM and features fresh fish caught from the nearby Oyama River.
- Best Snack Timing: Arrive by 9:30 AM on Saturdays and Sundays to purchase the day’s first batch of freshly baked milk bread from the on-site bakery, which is released at opening and sells out by 11:00 AM.
- Must-Visit Facility: Stop at the Mizube no Sato Oyama information counter between 9:30 AM and 10:00 AM to pick up the free Mitsuboshi Map, which includes exclusive trails and lesser-known spots around the Oyama Dam and the nearby Kusenbi Waterfall.
- Unique Product Tip: Buy the premium plum wine and pickled plums at the direct sales store before 12:00 PM, as the seasonal Plum Festival Special Bundle is only available during the Hita Oyama Plum Festival (February–March) and includes two unique regional varieties not sold year-round.
- EV Charging Alert: Use the EV charging station located just outside the main parking area only during off-peak hours (before 10:00 AM or after 3:00 PM) to avoid long wait times, as it is frequently used by visitors arriving during the midday rush.
Best Time to Visit
Spring (February–March): Visit during the 日田おおやま梅まつり (Hita Oyama Plum Festival) for blooming plum blossoms and local plum-themed treats.
Summer (July): Enjoy the 大山ふるさと夏まつり (Oyama Hometown Summer Festival) with seasonal events and fresh regional fruits.
Autumn (September–November): Experience the harvest of local fruits like pears and melons, available at the roadside station's market.
Winter (December–January): Explore the museum and enjoy seasonal treats during the quiet, scenic winter months.
Ratings
Family-Friendly Review
Offers baby facilities, stroller access, and a children's play area. Features kid-friendly food options like gelato and snacks. Educational value from the 'Attack on Titan' museum and local fruit displays.
Food Lover Review
Showcases local specialties like premium plum wine and pickled plums. Features high-quality fresh produce and a unique gelato shop using regional fruits with a sustainable focus.
Car Camping Review
Provides restrooms, parking, and vending machines. Quiet surroundings suitable for overnight stays. No explicit overnight parking policy, but facilities support extended visits.
Scenic Beauty Review
Located near scenic dams with natural mountain views. Offers peaceful atmosphere and seasonal beauty during plum blossom season. Well-maintained grounds enhance visual appeal.

