Station Toyosaka

Niigata道の駅「豊栄

Toyosaka in Niigata

Discover the Birthplace of Japan’s Roadside Station Movement

Toyosaka, nestled along National Route 7 in Niigata City’s Kita Ward, stands as a historic landmark and the official birthplace of Japan’s beloved roadside station concept. More than just a rest stop, this welcoming hub blends rural charm with modern accessibility, offering travelers a genuine connection to local culture, cuisine, and nature. Surrounded by green fields and forested hills, it serves as a peaceful retreat for those exploring the scenic landscapes of the Aga region.

At Toyosaka, visitors savor authentic Niigata flavors, from freshly made rice balls using local Koshihikari rice to hearty Jumbo Fox Soba noodles. The on-site natural park spans 10,000 square meters, perfect for leisurely walks, family outings, and seasonal activities. With full universal design accessibility, including wheelchair access and free Wi-Fi, Toyosaka ensures every traveler feels at home. Whether sampling local produce, enjoying a quiet coffee, or exploring nearby cultural sites, this roadside station delivers an unforgettable journey through Niigata’s heart.

Why Visit

Toyosaka is the birthplace of Japan’s roadside station movement, making it a pilgrimage site for travelers seeking authentic regional roots. Here, you’ll find the only roadside station in the region offering handmade milk ice cream crafted from Jersey cows raised in local pastures. Beyond that, the seasonal "Jumbo Fox Soba" – a uniquely thick, handmade udon served in a generous bowl – is a culinary signature found nowhere else. With its expansive natural park and historic significance, Toyosaka offers a rare blend of heritage, flavor, and open-air serenity.

Restaurants & Dining

Savor authentic local flavors at Toyosaka roadside station, where fresh rice and handmade noodles await.

Light Restaurant

軽食堂

Specialty

Offers a variety of local and regional dishes with a focus on fresh ingredients.

A casual food stall serving a range of local favorites, including rice balls made with fresh Niigata rice and large-sized fox soba (udon). The atmosphere is relaxed and welcoming, perfect for travelers seeking a quick, satisfying meal.

Outdoor seating
Wheelchair accessible
Cash only

Opening Hours: 07:00-18:00

Coffee Shop

コーヒーショップ

Specialty

Serving coffee and light refreshments in a cozy, relaxed setting.

A quiet, inviting café offering a selection of coffee and light snacks. Ideal for a peaceful break during a journey.

Indoor seating
Wheelchair accessible
Wi-Fi available
Opening Hours: 10:00-16:00

Shopping Highlights

Discover unique local treasures and seasonal goods at Toyosaka roadside station’s welcoming shop.

General Store

General Store

売店

Sells locally produced goods including Niigata-grown Koshihikari rice, fresh vegetables, and seasonal fruits such as pears and grapes.

Products

Rice
Fresh Vegetables
Fruits

Must-Try Item

Niigata-grown Koshihikari Rice

Opening Hours: 07:00-18:00

Featured Products

Sample signature specialties like regional rice and fresh fruits, crafted with pride from the land.

Niigata Koshihikari Rice

新潟県産コシヒカリ

Local Specialty
Bestseller

Premium short-grain rice grown in Niigata Prefecture, known for its soft texture and rich flavor.

Fresh Local Vegetables

地元新鮮野菜

Seasonal

Freshly harvested seasonal vegetables from local farms, ensuring peak flavor and quality.

Local Pears

Fresh Harvest
Bestseller

Sweet, juicy pears grown in the region, known for their crisp texture and natural sweetness.

Local Grapes

ブドウ

Seasonal

Freshly picked grapes from local vineyards, offering a sweet and tangy taste.

Facilities & Amenities

Enjoy accessible, thoughtfully designed amenities at Toyosaka roadside station for every traveler.

Parking Area

The parking area is equipped with barrier-free facilities and serves as a rest area for road users. It includes 118 standard vehicle spaces and 34 large vehicle spaces, both free of charge.

Inside the roadside station

Restroom

Accessible restrooms for people with disabilities are available. The facility is designed with universal design principles.

Inside the roadside station

Free Wireless LAN

Free wireless LAN is available at the information terminal. It is provided for the convenience of visitors.

Information terminal area

Information Terminal

The information terminal operates from 9:00 to 17:00. It provides assistance and information to visitors.

Inside the roadside station

Natural Park

A large natural park of approximately 10,000 square meters is adjacent to the roadside station, offering a scenic and recreational space.

Adjacent to the roadside station

Nursing Room

A nursing room is available for mothers with infants, supporting family-friendly access to the facility.

Inside the roadside station

EV Charging Station

Electric vehicle charging facilities are available for visitors using electric vehicles.

Inside the roadside station

ATM

An ATM is available for visitors to access banking services.

Inside the roadside station

Pet Area

A designated pet-friendly area is available for visitors with pets, ensuring a comfortable experience for all guests.

Near the entrance of the roadside station

Activities & Experiences

Engage in hands-on workshops and seasonal adventures that celebrate local culture and nature.

Beer Brewing Tour

胎内高原ビールを味わおう!ビール製造見学ツアー

Easy
Year-round

Participants will tour the brewery and learn about the beer-making process while tasting fresh beer from the brewery.

Duration

60 min

SUP School

新感覚のマリンスポーツを体験!SUPスクール

Moderate
Summer (July-August)

Participants will learn and experience stand-up paddleboarding, a new marine sport, in a beginner-friendly environment.

Duration

90 min

Weather-dependent; activity may be canceled in heavy rain or strong winds.

Colorful Glass Bead Making

選べる色は30種類!色とりどりのとんぼ玉を作ろう

Easy
Year-round

Participants will create colorful glass beads using 30 different color options, crafting their own unique designs.

Duration

60 min

Silk Flower Crafting with Mayu Craft

やさしい質感が魅力!まゆクラフトでシルクフラワー作り

Easy
Year-round

Participants will create silk flowers using soft, delicate materials from Mayu Craft, enjoying the gentle texture and artistry.

Duration

75 min

Insider Tips

Plan your visit around opening hours and seasonal events for the best experience at Toyosaka roadside station.

  • Best Arrival Time: Visit between 7:30 AM and 8:00 AM to secure the fresh batch of Newaichi rice onigiri, which are sold out by 10:00 AM and are a signature item at the light cafeteria.
  • Hidden Gems: At the deli counter, look for the locally made Newaichi grape and pear products—especially the seasonal pear jam and dried grapes—available only during the harvest months (late summer to early autumn).
  • Food Truck Timing: On weekends, the food truck serving regional specialties appears near the parking area between 11:00 AM and 1:00 PM; it's the only place where you can try the large-sized fox soba (udon) with a local chili paste topping.
  • Bike Access Tip: Use the free bicycle parking area located just south of the information terminal to access the adjacent 10,000 square meter natural park; the park’s main trail begins directly from the west side of the roadside station.
  • Wi-Fi Access Point: Connect to the free Wi-Fi at the information terminal, located just inside the main entrance—this is the only reliable spot for internet access during winter months when other devices may lose signal.
  • Onigiri Purchase Strategy: If you're buying the Newaichi rice onigiri for a picnic, purchase them from the light cafeteria counter rather than the vending machine to ensure freshness and avoid the 30-minute delay when the machine is restocked.
  • Seasonal Product Alert: During the winter months (November to February), the shop offers a limited batch of dried Newaichi rice cakes; they are only available from 7:00 AM to 9:00 AM daily and sell out quickly—arrive before 8:00 AM to secure them.

Best Time to Visit

Spring (March–May): Fresh bamboo shoots available at the market in early spring; canola flowers bloom in late April.

Summer (June–August): Local melons and sweet corn reach peak ripeness in July; natural park ideal for summer walks.

Autumn (September–November): Fresh pears and grapes harvested from late September; vibrant foliage in October.

Winter (December–February): Limited seasonal produce; cozy indoor dining and warm drinks available year-round.

Ratings

Family-Friendly Review

Toyosaka roadside station features a large adjacent natural park ideal for children, with stroller-friendly paths and universal design. Play areas and family activities are available, including hands-on crafts and seasonal events. Kid-friendly food options like onigiri and udon are offered, and facilities are accessible for all ages.

Food Lover Review

The station offers diverse dining with local specialties such as jumbo fox soba and fresh rice onigiri. It sells high-quality local produce like Niigata rice, pears, and grapes. The variety and freshness of ingredients, along with unique regional products, enhance the food experience for visitors.

Car Camping Review

Toyosaka provides ample free parking for cars and large vehicles, with accessible restrooms and vending machines. While it lacks designated overnight camping zones, the quiet park area and nearby accommodations make it suitable for short stays. Overnight parking is not explicitly prohibited but not recommended.

Scenic Beauty Review

The station is adjacent to a spacious natural park with scenic views and seasonal landscapes. It offers photo opportunities with natural surroundings and a peaceful atmosphere. The blend of greenery and nearby rural scenery enhances its aesthetic appeal, especially during cherry blossom and autumn foliage seasons.

Essential Information

Address
3644-otsu Kizaki-kiji Okuyama, Kita Ward, Niigata City, Niigata
950-3304
Operating Hours
Shop & Dining Hall (Mar 1 - Nov 30) 7:00-18:00, (Dec 1 - end of Feb) 7:00-17:00 / Coffee Shop 10:00-16:00 (Closed Wednesdays)
Parking
118
Regular
34
Large vehicles
2
Accessible
Map Code
524 147 514
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