Station Oyashirazu Pier Park

Niigata道の駅「親不知ピアパーク

Oyashirazu Pier Park in Niigata

Discover the Heart of Japan’s Emerald Coast

Oyashirazu Pier Park is a vibrant roadside station nestled along the pristine shores of the Japan Sea in Itoigawa, Niigata Prefecture. Just a two-minute drive from the nation’s first offshore interchange, the Kansai Expressway’s Oyashirazu IC, it serves as a gateway to one of Japan’s most unique natural and cultural landscapes. Surrounded by sweeping coastal vistas and rich in history, this roadside station is more than a stop—it’s a destination.

Home to the world’s largest emerald boulder, the Emerald Heritage Museum offers an awe-inspiring glimpse into the region’s Jomon-era jade culture. At the heart of the park stands Million, a monumental bronze sea turtle sculpture, a striking symbol of the area’s marine heritage. Visitors can savor fresh seafood at the fish market or dine with panoramic ocean views at the restaurant “Ika,” while exploring local crafts, enjoying relaxing baths at the nearby wellness center, or searching for sea-smoothed jade along the clean, clear coastline.

Why Visit

Oyashirazu Pier Park stands out as Japan’s only roadside station built atop a marine geopark, where visitors can explore the world’s largest 102-ton jade boulder at the Jade Birthplace Museum—uniquely sourced from the Bridge Tidal Jade Gorge. The site’s iconic 6-meter bronze sea turtle statue, the world’s largest, anchors a seaside plaza offering panoramic views of the Japan Sea. Here, only at this roadside station, you can sample fresh sea urchin, rock oysters, and wakame directly from the local fishing port’s daily catch, all sold at unbeatable prices.

Restaurants & Dining

Savor fresh seafood and local flavors at Oyashirazu Pier Park roadside station.

Rest Pier

レストピア

Specialty

Local seafood dishes with a focus on affordable and casual dining

A casual dining spot offering a variety of local seafood dishes, perfect for a relaxed meal. Known for its convenient location and selection of regional specialties.

Seafood-focused menu
Casual dining atmosphere
Souvenir shopping available

Opening Hours: 09:00-18:00

Ishigami

漁火

Specialty

Fresh seafood dishes with panoramic views of the Japan Sea

A seafood restaurant offering a scenic dining experience with sweeping views of the Japan Sea. Specializes in dishes made with freshly caught local ingredients.

Panoramic ocean views
Fresh seafood cuisine
Traditional Japanese dining
Opening Hours: 11:00-20:00

Shopping Highlights

Discover unique local goods and souvenirs at Oyashirazu Pier Park roadside station.

Farmers Market

Fish Center

おさかなセンター

A direct sales facility where freshly landed fish from the local fishing port are displayed. Offers a wide variety of local seafood specialties.

Products

Fresh fish
Sea urchin
Rock oyster
Nori seaweed

Must-Try Item

Freshly caught sea urchin

Opening Hours: 08:00-18:00
Souvenir Shop

Jade Hometown Museum

翡翠ふるさと館

A museum dedicated to the Jomon-era jade culture, featuring a massive 102-ton jade rock relocated from Hashidate Jade Canyon.

Products

Jade souvenirs
Cultural exhibits
Jade-themed crafts

Must-Try Item

Jade rock display

Opening Hours: 09:00-17:00
General Store

Pier Park Plaza

ピアパーク広場

The central plaza of the roadside station, serving as a cultural and recreational hub with public art and scenic views.

Products

Local crafts
Souvenirs
Art installations

Must-Try Item

World's largest bronze sea turtle statue

Opening Hours: 09:00-17:00

Featured Products

Explore signature specialties like fresh sea urchin, abalone, and local sea kelp.

Fresh Sea Urchin

なまこ

Local Specialty
Bestseller

A local specialty harvested from the pristine waters of Oyashirazu Coast, known for its rich flavor and freshness.

Rock Oyster

岩ガキ

Fresh Catch
Bestseller

Locally farmed oysters known for their crisp texture and briny taste, harvested from the clean waters of the Japan Sea.

Nori Seaweed

もずく

Organic
Bestseller

High-quality nori seaweed harvested from the pristine coastal waters, ideal for sushi and traditional dishes.

Jade Jewelry

翡翠ジュエリー

Cultural Heritage

Handcrafted jewelry made from authentic jade sourced from the Jomon-era cultural site in Itoigawa.

Sea Turtle Souvenir

海亀お土産

Iconic
Bestseller

A miniature replica of the world's largest bronze sea turtle statue, a popular memento of the Pier Park Plaza.

Facilities & Amenities

Enjoy convenient amenities including restrooms, parking, and scenic viewing areas.

Large Free Parking

The roadside station features a large free parking lot, making it convenient for visitors arriving by car.

Near the entrance of the roadside station

Public Restrooms

Restrooms are available for visitors to use, ensuring comfort during their visit.

Throughout the premises, including near the main facilities

Free Wi-Fi

Free Wi-Fi is available for visitors to stay connected while enjoying the roadside station.

Available in common areas and near the information center

Information Center

The roadside station provides an information center where visitors can obtain local tourism information, maps, and assistance.

Near the entrance and main plaza

Play Area

A designated play area is available for children to enjoy, located within the park area.

In the Pier Park Plaza

Hot Spring Bath

The nearby Koshiyama Hot Spring Facility offers a day-use bath with panoramic views of the Japan Sea, ideal for relaxation after outdoor activities.

At the Koshiyama Hot Spring Facility, located at the base of the mountain

EV Charging Station

Electric vehicle charging stations are available for visitors using electric cars.

Near the parking area

ATM

An ATM is available for visitors to withdraw cash conveniently.

Near the main entrance and information center

Pet-Friendly Area

Designated pet-friendly zones are available for visitors with pets, allowing them to enjoy the area with their animals.

In the outdoor park and plaza areas

Insider Tips

Visit early for the best selection and check seasonal events for special highlights.

  • Best Arrival Time: Visit the o-sakana center between 8:30 AM and 9:00 AM on weekdays to get first access to the day’s catch, including fresh sea urchin and rock oysters, which are often sold out by 11:30 AM.
  • Hidden Gems: At the o-sakana center, ask staff for the daily "special catch" — often seasonal items like mackerel or sea cucumber — which are displayed only during morning hours and not listed on the menu.
  • Weekend Special: On Saturdays and Sundays, visit the rest-pia between 10:00 AM and 11:00 AM to catch the live cooking demonstration of the signature "tara-jiru chōnin" (cod soup set), where staff prepare the dish using fish from the morning’s catch.
  • Best Photo Spot: Position yourself at the northern edge of the pier park plaza, facing west, between 5:00 PM and 5:45 PM on clear days to capture the full length of the world’s largest bronze sea turtle statue, Million, silhouetted against the sunset over the Japan Sea.
  • Free Service Tip: When purchasing fish at the o-sakana center, request the free three-piece filleting service — available only for fish purchased on-site — and specify that you want the head and bones saved for making homemade fish stock.
  • Local Product Must-Buy: Purchase the "Hijiri Sake-Flavored Sea Urchin" snack at rest-pia — a limited-edition local product made only during the summer months and available exclusively at the roadside station.
  • Best View Access: Use the stairs behind the rest-pia building to reach the elevated walkway that overlooks the Japan Sea; this route provides the clearest unobstructed view of the bridge footprints with the Kurokawa ceramic mural, visible only from this vantage point.

Best Time to Visit

Spring (March-May): Fresh sea urchin and rock scallops arrive at the fish market in April, while coastal hiking near the jade site is ideal in mild spring weather.

Summer (June-August): Best for swimming and scuba diving at the clean coastal waters, with peak sea urchin and abalone season from July to August.

Autumn (September-November): Prime time for rock scallop harvesting and viewing autumn foliage along the coastal trail.

Winter (December-February): Enjoy panoramic views of the Sea of Japan and serene coastal walks, with occasional snow-dusted sea cliffs.

Ratings

Family-Friendly Review

Offers a large play area and scenic views ideal for children. Features kid-friendly food options and stroller-accessible paths. Includes educational elements like the Jade Museum and sea turtle sculpture.

Food Lover Review

Provides diverse dining with local specialties like tako soup and fresh seafood. Offers high-quality fish at the fish market and artisanal local products. Strong emphasis on freshness and regional cuisine.

Car Camping Review

Features large free parking and clean restrooms. Offers a quiet, scenic setting with good visibility. Overnight parking is allowed but not explicitly advertised, limiting full confidence.

Scenic Beauty Review

Boasts panoramic views of the Japan Sea and coastal cliffs. Offers excellent photo spots including the world's largest sea turtle statue. Seasonal beauty is enhanced by clear waters and sunset views.

Essential Information

Address
903-1 Soto-nami, Itoigawa City, Niigata Prefecture
949-0308
Operating Hours
9:30 AM - 5:00 PM (varies by season)
Parking
226
Regular
15
Large vehicles
8
Accessible
Map Code
836 612 028
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