Discover the Heart of Niigata at Niigata Furusato Village
Nestled in the scenic western district of Niigata City, Niigata Furusato Village is more than a roadside station—it’s a vibrant celebration of regional culture, agriculture, and community. Located just minutes from major highways, it serves as a welcoming gateway for travelers seeking authentic experiences rooted in Niigata’s rich heritage.
Here, visitors can savor the region’s finest local cuisine at the Bazaar Hall, explore seasonal exhibitions in the Five One Nice Niigata Pavilion, and stroll through beautifully landscaped gardens and a greenhouse blooming with flowers year-round. With rotating events—from the popular Niigata Ramen Festival to seasonal flower displays and hands-on craft workshops—there’s always something new to discover. Whether you’re sampling local specialties, capturing memories at a photo spot, or enjoying live music, Niigata Furusato Village offers a complete, immersive journey into the spirit of the region.
Why Visit
Niigata Furusato Village stands out as the only roadside station in the region offering a dedicated space for the annual Newa Furusato Village Rice Cracker & Senbei Festival, where visitors can taste rare, small-batch varieties like roasted barley senbei and sweet red bean rice crackers made with Niigata’s famed Koshihikari rice. Its unique Five One Ne Niigata Pavilion hosts rotating special exhibitions, including rare displays of the Earth Art Festival’s original panels, providing a cultural experience unmatched elsewhere. The site also features a rare indoor snow garden, where visitors can experience artificial snowfall—something no other roadside station in Niigata offers.
Restaurants & Dining
Savor the rich flavors of Niigata at Niigata Furusato Village’s roadside station, where local cuisine meets fresh, seasonal ingredients.
Bazaar Hall Restaurant
バザール館
Specialty
Local Niigata cuisine with seasonal ingredients
A dining space within the Bazaar Hall offering a variety of local Niigata dishes, emphasizing fresh, regional ingredients and traditional cooking methods. The atmosphere is warm and welcoming, ideal for enjoying authentic regional flavors.
Five One Nice Niigata Hall Specialty Restaurant
ファイブワンいいね！新潟館
Specialty
Innovative and modern takes on Niigata regional cuisine
A specialty dining experience showcasing the latest trends and culinary innovations from Niigata Prefecture. The restaurant blends modern presentation with traditional Niigata flavors, offering a dynamic and contemporary dining atmosphere.
Greenhouse Café
庭園・グリーンハウス
Specialty
Relaxing garden café with seasonal light meals and drinks
A serene café located within the garden and greenhouse area, offering light meals, teas, and beverages in a peaceful, nature-filled environment. Perfect for a quiet break surrounded by seasonal flowers and greenery.
Shopping Highlights
Discover a curated selection of regional crafts and authentic Niigata goods at the roadside station’s vibrant marketplace.
Bazaar Hall Souvenir Market
バザール館
A retail space offering a wide range of local Niigata products, including food, crafts, and seasonal souvenirs.
Products
Must-Try Item
Niigata Rice Crackers
Five One Nice Niigata Hall Experience Shop
ファイブワンいいね！新潟館
A general retail space featuring innovative and locally produced goods, including lifestyle products and exclusive regional items.
Products
Must-Try Item
Niigata-inspired Design Products
Online Shop
オンラインショップ
An online retail platform offering a curated selection of Niigata specialties for delivery to customers nationwide.
Products
Must-Try Item
Niigata Regional Gift Boxes
Featured Products
Explore signature specialties like traditional snacks and handcrafted treats that capture the essence of Niigata’s heritage.
Niigata Rice Crackers
新潟おこわせんべい
Crispy, lightly salted rice crackers made from locally grown Niigata rice, known for their delicate texture and authentic regional taste.
Niigata Koshihikari Rice
新潟コシヒカリ米
Premium short-grain rice grown in Niigata's fertile fields, celebrated for its rich flavor, sticky texture, and superior quality.
Niigata Sake
新潟日本酒
Handcrafted sake from Niigata's renowned breweries, known for its clean, crisp taste and refined aroma.
Niigata Cherry Blossom Tea
新潟さくら茶
A delicate green tea infused with the subtle flavor of cherry blossoms, harvested from Niigata's spring tea fields.
Niigata Handmade Paper Crafts
新潟手漉き和紙
Artisanal handmade paper crafted using traditional techniques from Niigata, ideal for stationery, art, and decorative use.
Facilities & Amenities
Enjoy convenient amenities including restrooms, parking, and EV charging stations at Niigata Furusato Village’s roadside station.
Parking
Available for visitors at the roadside station.
General area of the roadside station
Restroom
Public restrooms are available for visitors.
General area of the roadside station
Wi-Fi
Free Wi-Fi is available throughout the roadside station.
General area of the roadside station
Information Center
The facility provides comprehensive information and assistance to visitors. Located at the Five One Nice Niigata Hall.
Five One Nice Niigata Hall
Play Area
Children can enjoy play activities, including a snow play corner (seasonal).
Near the garden and greenhouses
EV Charging Station
Fast charging station for electric vehicles, available from October 27, 2025. Can be reserved via app.
Near the entrance or parking area
ATM
An automated teller machine is available for visitors.
Near the main entrance or information center
Insider Tips
Plan your visit around special events and check for seasonal updates to make the most of your roadside station experience.
- Best Arrival Time: Visit the Bazaar Hall between 9:30 AM and 10:00 AM on weekdays to secure the freshest batch of Niigata-style milk bread, which is baked daily and often sells out by 11:00 AM.
- Hidden Gems: At the deli counter in the Bazaar Hall, look for the limited-edition “Koshihikari Rice Croquette” available only during the “Arai & Osenbei Matsuri 2025” event (October 25–November 16), which features local rice-based snacks.
- Weekend Special: On weekends, visit the Five One Nice Niigata Pavilion between 10:00 AM and 12:00 PM to see the rotating special exhibition on “Earth Art Festival” panels, which are displayed only during the event period (July 19–November 9).
- Seasonal Experience: Go to the Garden & Greenhouse area on November 7–16 to view the official Chrysanthemum Exhibition, which features over 300 varieties of chrysanthemums arranged in themed displays, including a large-scale floral art installation.
- Event Participation: Join the “Custom Ballpoint Pen Making” workshop on November 8 or 29 at the Five One Nice Niigata Pavilion, where you can design your own pen with local Niigata motifs and purchase the finished product on-site.
- Photography Tip: Visit the “Kirakira Parfait Photo Stand” display area on November 9 or 22 to take photos with the themed photo stand created during the “Kirakira Parfait Photo Stand Making” event, which is only set up on those days.
- Practical Parking Tip: Use the newly installed EV fast-charging station (available from October 27) if you’re arriving by electric vehicle—reserve your charging slot via the Power-X app to avoid waiting during peak hours.
Best Time to Visit
Spring (March-May): Fresh bamboo shoots appear in markets from April, and seasonal canola flowers peak in late April.
Summer (June-August): Artificial snow areas operate until early October, offering cool relief during summer heat.
Autumn (September-November): Autumn festivals feature the annual "Arai and Senbei Festival" in October and vibrant chrysanthemum exhibitions in late November.
Winter (December-February): No specific seasonal events or activities mentioned in the content.
Ratings
Family-Friendly Review
Offers play areas, interactive workshops like custom pen and fairy light making, and seasonal events. Includes child-friendly food options, stroller-accessible paths, and educational exhibits on local culture and agriculture.
Food Lover Review
Features diverse restaurants and local specialties such as Niigata ramen and traditional snacks. Includes a farmers market with fresh produce and artisanal food products, enhancing the culinary experience.
Car Camping Review
Provides restrooms, vending machines, and designated parking. While not a dedicated camping site, it offers quiet areas and is suitable for short overnight stays with access to facilities and EV charging.
Scenic Beauty Review
Boasts seasonal gardens, greenhouses, and floral displays with photo-worthy views. Offers scenic landscapes throughout the year, including autumn cherry blossoms and winter snowscapes, creating a pleasant aesthetic atmosphere.