Ignite Your Senses with Japan’s Most Iconic Fireworks
Nagaoka Fireworks Museum, nestled along the scenic route near the Jōetsu Expressway’s Nagaoka Interchange, is a vibrant roadside station that brings the magic of Japan’s legendary Nagaoka Fireworks Festival to life year-round. More than just a rest stop, it serves as a cultural gateway to the region’s storied fireworks heritage, offering immersive experiences from the roar of virtual explosions to the delicate artistry of traditional pyrotechnics.
Step inside the museum’s interactive exhibition hall to explore life-sized firework displays, historic artifacts, and a massive 15-meter panoramic screen that brings Nagaoka’s annual spectacle to vivid life. At the rooftop dome theater, visitors can witness the full grandeur of the festival’s famed night sky, even in daylight. Meanwhile, the vibrant food court, “Nagaoka Kitchin,” showcases local culinary treasures, while the “Echigo Nagaoka Gokōya” shop offers an AI-guided tasting of regional sake from 16 local breweries. From gourmet dining with projection mapping to fresh farm produce and cultural events, this roadside station is a dynamic hub where tradition, innovation, and community converge.
Why Visit
Visit Nagaoka Fireworks Museum roadside station to experience the only full-scale, year-round fireworks theater in Japan, where you can witness the grandeur of the famed Nagaoka Fireworks through immersive dome projections. Discover the region’s heritage in the hands-on Fireworks Museum, featuring life-sized fireworks displays and interactive exhibits. At the exclusive "Echigo Nagaoka Gokouya" shop, sample rare local sake from 16 regional breweries using an AI-driven tasting system—offering a unique sensory journey you can’t find anywhere else.
Restaurants & Dining
Savor the essence of Nagao through diverse local flavors at our vibrant food court and acclaimed restaurant, where regional ingredients meet creative culinary artistry.
HIGH AMBITION
HIGH AMBITION
Specialty
Projection-mapped dining experience with a buffet of local cuisine
A new-style dining restaurant that uses projection mapping to create an immersive atmosphere. Offers a buffet of Japanese-Western fusion dishes made with local ingredients, available during lunch, café, and dinner times. Suitable for group bookings and private events.
Food Court
フードコート
Specialty
Diverse local cuisine from renowned restaurants in Nagano
A food court offering a wide variety of gourmet options from Nagano's famous eateries, including traditional sweets, pasta, ramen, and regional specialties.
Shopping Highlights
Discover authentic regional treasures and artisanal goods at our thoughtfully curated marketplace, blending tradition with modern craftsmanship.
Local Products Sales Space
地場産品等販売スペース 越後長岡御貢屋
A shop showcasing premium local products from the Echigo-Nagaoka region, including traditional crafts, food, and beverages.
Products
Must-Try Item
AI-assisted sake tasting system
Fresh Produce and Made-to-Order Store
とれたて・できたて直売所ながおかショップ
A fresh produce and made-to-order market offering locally sourced vegetables, meat, processed agricultural products, side dishes, bento boxes, and bread.
Products
Must-Try Item
Locally sourced fresh produce
Featured Products
Explore signature specialties like premium sake from local breweries and seasonal farm-fresh produce, all crafted with pride from the heart of Niigata.
Echigo-Nagaoka Sake
越後長岡酒
Premium sake from 16 local breweries in Echigo-Nagaoka, known for their traditional brewing methods and rich flavor profiles.
Echigo-Nagaoka Crafted Goods
越後長岡工芸品
Handcrafted traditional goods from Echigo-Nagaoka, reflecting local culture and artisanal craftsmanship.
Local Vegetable Box
地元野菜セット
A box of fresh, seasonal vegetables sourced directly from local farms in Nagaoka.
Freshly Baked Bread
できたてパン
Freshly baked bread made daily using local ingredients and traditional methods.
Local Meat Box
地元肉セット
High-quality meat from local producers in Nagaoka, including beef and pork.
Facilities & Amenities
Enjoy seamless travel comfort with ample parking, 24-hour restrooms, free Wi-Fi, and accessible amenities designed for every visitor.
Free Parking
Approximately 260 parking spaces available.
Near the main entrance
24-Hour Access Toilet
Available 24 hours a day, including multi-purpose and wheelchair-accessible toilets.
Throughout the facility
Free Wi-Fi
Free wireless internet access available throughout the roadside station.
Throughout the facility
Nagao Fireworks Information & Hospitality Booth
Located inside the food court, this information center provides tourism information and assistance to visitors.
Inside the food court
EV Charging Station
Available for electric vehicles (specifically for ETC2.0-equipped vehicles using the Nagao IC exit and re-entry within 2 hours).
Near the parking area
ATM
An ATM is available on-site for visitors' convenience.
Near the main entrance
Activities & Experiences
Immerse yourself in interactive experiences from firework-themed exhibitions to seasonal workshops and cultural events throughout the year.
Fireworks Dome Theater Experience
長岡花火ミュージアム
View large-scale fireworks performances from the dome theater, experiencing the sound and visuals of the annual Niigata Nagano Fireworks Festival held on August 2nd and 3rd.
Duration
60 min
Interactive Fireworks Exhibition
長岡花火ミュージアム
Explore a large-scale interactive exhibition featuring a 15-meter-wide, 6-meter-tall fireworks vision screen, historical displays of Nagano fireworks, and life-sized fireworks cannons and shells.
Duration
45 min
AI-Powered Sake Tasting Experience
地場産品等販売スペース 越後長岡御貢屋
Use an AI system to discover your preferred sake by tasting selections from 16 local breweries in Niigata's Nagano region, with a temperature-controlled sake storage room for authentic experience.
Duration
30 min
Projection Mapping Dining Experience
レストラン HIGH AMBITION
Enjoy a buffet-style meal featuring local ingredients in a fusion of Japanese and Western cuisine, enhanced by dynamic projection mapping throughout the dining space.
Duration
90 min
Local Produce Market Tour
とれたて・できたて直売所 ながおかショップ
Explore fresh, locally sourced agricultural products, meats, processed goods, prepared meals, and baked goods directly from producers in Nagano and surrounding areas.
Duration
30 min
Rental Event Space Booking
貸館
Book a rental meeting room or outdoor/in-door event space for markets, seminars, or private gatherings. Advance reservation required.
Duration
120 min
Indoor space available regardless of weather
Insider Tips
Plan your visit around the dome theater schedule and use the highway rest stop benefit for convenient travel savings and extended exploration.
- Best Arrival Time: Visit between 10:00 AM and 10:30 AM on weekdays to secure a seat at the 越後長岡御貢屋 (Echigo Nagoka Gokōya) tasting counter before the AI-based sake recommendation system becomes busy during lunch hours.
- Hidden Gems: At the 越後長岡御貢屋, use the automated sake tasting system to sample 16 different local sakes from Nagoka’s 16 breweries; request a "light and dry" profile if you prefer crisp, clean flavors.
- Weekend Special: On weekends, arrive by 10:30 AM to access the フードコート「ながおかKitchin」 before the マルマリ・カフェ (Marumari Cafe) runs out of its limited-edition seasonal crepes, which are only available from June to September.
- Best Value Experience: Visit the 長岡花火ミュージアム (Nagaoka Fireworks Museum) on a weekday between 10:00 AM and 12:00 PM to explore the free 1st-floor exhibition hall and view the full-size fireworks cannon and giant fireworks display before the 2nd-floor dome theater opens for its 1:30 PM show.
- Insider Food Tip: Order the 米粉麺 (rice flour noodles) at たねや in the ながおかKitchin food court before 11:00 AM—this dish sells out daily due to high demand and is not restocked after midday.
- Event Planning: Reserve the rental meeting room or outdoor event space through the DayRENT program at least one week in advance if you plan to host a small business meeting or community event, as spaces are limited and book quickly.
- Practical Convenience: Use the 24-hour restroom and rest area located near the main entrance when visiting after 6:00 PM—this is the only facility open late, especially useful for travelers using the Nagaoka IC exit toll bypass.
Best Time to Visit
Spring (March–May): Fresh seasonal vegetables and early harvests from local farms are available at the on-site market.
Summer (June–August): Experience the full-scale long-distance firework display through the immersive dome theater, featuring the famed Niigata fireworks.
Autumn (September–November): Enjoy regional harvests, including late-season vegetables and rice-based products, at the fresh produce market.
Winter (December–February): Visit the AI-powered sake tasting room and explore the indoor exhibitions with no seasonal closures.
Ratings
Family-Friendly Review
Offers a large indoor dome theater with interactive firework exhibits and a children's play area. Features kid-friendly food options and stroller-accessible facilities. Educational elements include firework history and AI-guided sake tasting for families.
Food Lover Review
Provides diverse dining options including a high-end buffet restaurant, multiple local specialty eateries, and a farmers market with fresh regional produce. Offers unique regional dishes and artisanal products like local sake and handmade sweets.
Car Camping Review
Features 24-hour restrooms, a large free parking area for 260 vehicles, and vending machines. While quiet during daytime, overnight stays are not explicitly permitted. Limited comfort for extended stays.
Scenic Beauty Review
Located in a scenic area with views of surrounding landscapes. Offers photo opportunities through themed displays and seasonal events. The atmosphere blends cultural heritage with modern design, enhancing aesthetic appeal.