Savor the Essence of Shinshu’s Agricultural Heartland
Nestled in the serene countryside of Shinshu, Shinshu Hiratani roadside station is a vibrant hub where local farmers share the bounty of the land. Renowned for its fresh produce, especially the region’s famous corn, the station offers a true taste of rural Japan. With spacious parking, seasonal markets, and a welcoming atmosphere, it’s the perfect stop for travelers seeking authentic, farm-to-table experiences.
Why Visit
Visit Shinshu Hiratani roadside station to experience the vibrant local culture and taste the famed fresh corn of Hira-tani Village. Discover seasonal produce at the lively Himawari Market, and enjoy the unique charm of this community-centered hub nestled in Nagano’s scenic countryside.
Shopping Highlights
Discover a curated selection of regional goods and handcrafted treasures at Shinshu Hiratani, perfect for taking a piece of the countryside home.

Himawari Market
ひまわり市場
A direct sales market offering fresh vegetables, seasonal fruits, and local specialties from Hiratani Village, including the region's famous corn. The market is located at the roadside station Shinshu Hiratani and features well-equipped facilities and ample parking.
Products
Must-Try Item
Hiratani Village's Famous Corn
Featured Products
Explore signature specialties like fresh corn and seasonal produce, proudly grown in the heart of the Shinshu region.

Hiratani Village Corn
平谷村特産トウモロコシ
Fresh, sweet corn grown in the fertile fields of Hiratani Village, known for its rich flavor and high quality. Harvested at peak ripeness, it's a regional favorite and a must-try local product.

Seasonal Fruits
季節のフルーツ
Freshly harvested fruits from local farms, available in season. Known for their natural sweetness and vibrant taste, these fruits reflect the region's rich agricultural heritage.

Local Vegetables
地元の野菜
Organically grown vegetables from nearby farms in Hiratani Village. These vegetables are harvested daily and known for their freshness and natural flavor.
Insider Tips
Visit on a weekday to avoid crowds and arrive early to secure the freshest seasonal harvests at Shinshu Hiratani roadside station.
- Best Arrival Time: Arrive between 8:30–9:15 AM on weekdays to secure the freshest produce and avoid the midday rush; early mornings also offer better parking availability at Shinshu Hiratani roadside station.
- Hidden Gems: Check the far corner of the deli counter near the entrance for seasonal handcrafted pickles and local honey—these are often overlooked but highly rated by regular visitors.
- Weekend Bonuses: On Saturdays and Sundays, the roadside station hosts a live local music performance from 11:00–12:00 PM in the courtyard; it’s a great time to enjoy fresh apple cider from the on-site press.
- Photo Opportunities: Capture the best shots at sunrise or just before sunset when the sun hits the sunflower field behind the market building—use the wooden footbridge for a scenic foreground.
- Money Savers: Buy the "Local Harvest Bundle" (available Tuesday and Friday) for 10% off—includes seasonal vegetables and a free recipe card for using them.
- Avoiding Crowds: Visit on a weekday just after opening or during the 1:00–2:30 PM window when most groups have moved on; this is also when staff are more likely to offer personal recommendations.
- Closure Alerts: Check the official website or call 0265-48-2911 before visiting on holidays, as the roadside station may close early or operate with reduced hours due to special events at the nearby hot spring facility.
Best Time to Visit
Spring (March–May): Spring is ideal for visiting the roadside station, with fresh seasonal vegetables and early harvests available from March to May.
Summer (June–August): Summer offers peak strawberry and corn picking, with local specialties like fresh corn from June to August.
Fall (September–November): Fall brings harvest festivals and fresh produce, including autumn vegetables and seasonal fruits from September to November.
Winter (December–February): Winter is perfect for relaxing at the hot spring, with quiet visits and cozy seasonal treats available from December to February.
Ratings
Family-Friendly Review
Offers play areas, kid-friendly food, and stroller-accessible facilities with educational farm experiences.
Food Lover Review
Features fresh local produce, seasonal fruits, and regional specialties like corn with quality dining options.
Car Camping Review
Provides ample parking and basic facilities, though overnight stays are not explicitly permitted.
Scenic Beauty Review
Surrounded by scenic farmland and seasonal landscapes with attractive photo spots and pleasant views.



