Discover the Heart of the Japanese Alps at Ogawa Roadside Station
Nestled in the serene highlands of Nagano Prefecture, Ogawa Roadside Station lies at the crossroads between Nagano City and Hakuba, offering panoramic views of the majestic North Alps. More than a mere rest stop, it is a vibrant cultural gateway where nature, tradition, and local craftsmanship converge. Perched along the scenic route to Takamori and Togakushi, the station serves as a welcoming hub for travelers seeking authenticity and connection.
Here, visitors can savor handmade soba and warm, freshly cooked oyaki—a regional specialty—while exploring the rustic charm of the reconstructed former governor’s residence, now a heritage museum. The adjacent Sansan Market showcases seasonal farm produce, artisanal pickles, and local soy sauce and miso, all made from ingredients grown in the surrounding mountains. With a starlit observatory, a children’s playground, and access to hiking trails and the famed Takamori Alpine Plateau, Ogawa offers both tranquility and adventure.
Why Visit
Ogawa roadside station stands out for its unparalleled access to the region’s only traditional oya-ki village, where visitors can enjoy freshly grilled oya-ki over a hearth using time-honored methods passed down through generations. The station also hosts the only preserved former governor’s residence in the area, now a cultural archive showcasing local history and original artwork by renowned artist Fujinaga Ichiro. With sweeping views of the North Alps from its dedicated alpine viewing platform, Ogawa offers a rare blend of culinary heritage, cultural preservation, and unobstructed mountain vistas—all in one remote yet accessible location.
Restaurants & Dining
Savor authentic local flavors at Ogawa roadside station, where traditional dishes like handmade soba and warm oyaki await.

Food Court Bizen
ふるさと伝統館 食事処・味菜
Specialty
Local cuisine featuring regional specialties such as oyaqui and handmade soba
A traditional dining space offering authentic local flavors, including freshly made oyaqui and hand-pulled soba. The atmosphere blends rustic charm with a welcoming, community-oriented vibe, perfect for enjoying regional dishes in a serene setting.

Café & Light Bites
ふるさと伝統館 食事処・味菜
Specialty
Cozy café with a variety of light meals and drinks
A relaxed café space offering a range of light meals, pastries, and beverages. The ambiance is warm and inviting, ideal for a casual break with scenic views of the surrounding mountains.
Shopping Highlights
Discover seasonal produce and handmade goods at Ogawa’s vibrant markets and specialty shops.

San-san Market
農林産物直売施設 さんさん市場
A direct sales facility offering fresh seasonal produce from local farmers in Ogawa Village.
Products
Must-Try Item
Freshly harvested apples

Nou no Hana
農林産物夏和加工所 農の花
A women-led cooperative producing handmade snacks, pickles, and seasonal delicacies.
Products
Must-Try Item
Ego (a unique local pickle)

Furusato Gallery
旧長野県知事公舎 ふるさとらんど小川
A cultural exhibition space and gift shop featuring local history, art, and handmade souvenirs.
Products
Must-Try Item
Original handcrafted tote bag
Featured Products
Explore signature items such as local miso, pickled vegetables, and fresh mountain vegetables from small farm producers.

Apple Juice
リンゴジュース
Freshly pressed juice made from locally grown apples in Ogawa Village

Ego Pickle
えご
A unique, locally made pickle made from seasonal vegetables and traditional methods

Handmade Croquette
手作りコロッケ
Crispy, homemade croquettes made with fresh local ingredients

Karami Toffee
かりんとう
Traditional Japanese toffee made with natural ingredients and local sweetness

Wild Vegetable Pickle
野沢菜漬
Authentic pickled wild vegetables from the mountainous region of Ogawa Village

Miso Paste
味噌
Traditional soybean miso paste made from local West Yamagata soybeans

Soy Sauce
醤油
Artisanal soy sauce crafted using traditional fermentation methods

Tofu
豆腐
Freshly made tofu from local soybeans, known for its smooth texture

Original Tote Bag
オリジナル巾着
Handmade tote bag featuring local designs and craftsmanship

Color Pencil Art
色鉛筆原画
Original artwork by renowned local artist Fuminao Ichinose
Facilities & Amenities
Enjoy convenient amenities including restrooms, parking, picnic areas, and scenic viewpoints at Ogawa roadside station.
Parking Lot
The roadside station has a parking lot with space for 73 regular vehicles and 1 accessible parking space for people with disabilities.
Adjacent to the main facility
Toilets
The restroom facilities include 9 male toilets, 7 female toilets, and 2 multi-purpose toilets for people with disabilities.
Near the main entrance and information center
Information Center
The information center provides visitors with local information, maps, and guidance about nearby attractions and events.
Inside the fukurushu denki (traditional hall) and near the main entrance
Children's Playground
A children's play area is located within the Star and Green Romanticia park, featuring a children's square and outdoor recreational space.
Star and Green Romanticia Park
Hot Spring
The nearby Star and Green Romanticia accommodation facility includes a hot spring (onsen) for guests.
Star and Green Romanticia Lodge
EV Charging Station
Electric vehicle charging facilities are available at the roadside station for visitors using electric vehicles.
Near the parking lot
ATM
An ATM is available on-site for visitors to withdraw cash.
Near the main entrance
Nursing Room
A nursing room is available for mothers with infants, providing a private and comfortable space for breastfeeding or changing diapers.
Inside the information center or near the restroom
Insider Tips
Visit during festival season to experience traditional rituals and sample exclusive local treats.
- Best Arrival Time: Visit the さんさん市場 (San-san Market) between 9:00 AM and 10:00 AM on weekdays to get the first pick of fresh mountain vegetables and seasonal produce, as they are replenished early and often sell out by midday.
- Hidden Gems: Look for the handmade えご (a local specialty pickle made by the women’s group at Nō no Hana) at the さんさん市場 (San-san Market), available only during spring and summer months.
- Weekend Special: On weekends, visit the 小川の庄 おやき村 (Oyaki Village) between 11:00 AM and 1:00 PM to enjoy freshly cooked oyaki served directly from the hearth, especially the hot mushroom and potato varieties, which are known to sell out by 1:30 PM.
- Best Food Combo: Order the hand-pulled soba and oyaki together at Furusato Denki Kan (Food Hall "Oyaki") before 12:00 PM, as the kitchen prepares these dishes in limited batches and stops serving after lunch.
- Must-Try Product: Pick up a jar of Higashi Mountain Soy Sauce or Yamagata Soy Sauce at the さんさん市場 (San-san Market), as these are made using traditional methods from local soybeans and are only available at this roadside station.
- Best View Timing: Head to the Alps Viewing Plaza on weekdays before 4:00 PM to avoid crowds and enjoy unobstructed views of the North Alps, especially during sunset when the light reflects off the snow-capped peaks.
- Special Experience: Visit the Old Nagano Prefectural Governor’s Residence (Furusato Land Ogawa) on a Saturday or Sunday between 10:00 AM and 3:00 PM to attend one of the seasonal craft workshops, such as making traditional kamishimo (local fabric) or trying out color pencil drawings inspired by Fujinaga Ichirō’s original artwork.
Best Time to Visit
Spring (March-May): Fresh mountain vegetables and wild greens available at the market; peak season for the April-May Spring Festival and the May 3rd pillar-pulling ritual at the shrine.
Summer (June-August): Fresh summer vegetables and seasonal fruits sold; ideal for visiting the alpine vista and nearby hiking trails.
Autumn (September-November): Abundant mushrooms and late-season produce; best time to experience the October Autumn Festival.
Winter (December-February): Limited market hours, but ideal for stargazing at the observatory and enjoying hot meals at the roadside station.
Ratings
Family-Friendly Review
Ogawa roadside station features a dedicated children's playground, stroller-friendly paths, and family-oriented activities like the o-yaki village. Educational exhibits and seasonal festivals enhance the experience, though limited indoor play areas reduce full marks.
Food Lover Review
The station offers diverse local cuisine including handmade soba and o-yaki, with fresh seasonal produce at the farmers market. Local specialties like pickled vegetables and regional soy sauce are available, though premium artisanal options are limited.
Car Camping Review
Adequate parking and clean restrooms support overnight stays, but no designated camping zones or overnight parking policy are specified. Quiet surroundings and proximity to scenic areas enhance comfort, though noise from nearby facilities may affect rest.
Scenic Beauty Review
Overlooking the Northern Alps, the station offers panoramic mountain views, especially from the alpine viewing plaza. Seasonal landscapes and well-maintained viewpoints create strong visual appeal, though limited interpretive signage reduces depth.



