Breathe in Alpine Majesty at the Heart of Nature
Hana no Sato Iijima (Flower Village Iijima) is a serene roadside station nestled in the tranquil town of Iijima, nestled between the majestic Central Alps and the Southern Alps in Nagano Prefecture. Surrounded by lush forests, sparkling streams, and vibrant seasonal blooms, this destination offers travelers a peaceful retreat with sweeping views of untamed natural beauty. More than just a stop along the road, it’s a celebration of local life, where agriculture, culture, and the rhythms of the seasons come together.
Visitors can explore a lively farmers’ market featuring fresh regional produce, handmade crafts, and signature local delicacies. The on-site restaurant, "Mine no Ochaya," serves up hearty meals made with ingredients sourced from nearby farms, including the popular Sakura Donburi. With a scenic viewing platform, a flower shop, and seasonal events that highlight the region’s natural splendor, Hana no Sato Iijima invites guests to slow down, connect with nature, and experience the true spirit of rural Japan.
Why Visit
Hana no Sato Iijima offers a rare chance to savor the region’s only authentic sakura rice bowl, made with locally grown rice and fresh seasonal vegetables, served at the on-site restaurant "味処みよし." Perched between the Central and South Alps, the roadside station features a panoramic viewing platform with unobstructed views of both mountain ranges, providing a unique vantage point for witnessing alpine sunrises and wildflower blooms in full spring color—experiences found nowhere else in the area.
Restaurants & Dining
Savor farm-fresh flavors at Hana no Sato Iijima roadside station, where local ingredients shine in hearty meals and signature dishes.
Miyoshi's Kitchen
味処みよし
Specialty
Local ingredients with a focus on seasonal dishes
A cozy dining spot offering meals made with fresh local ingredients, providing a warm and inviting atmosphere perfect for a relaxing meal.
Shopping Highlights
Discover unique regional treasures and handmade goods at the roadside station’s vibrant market stalls.
Bread Iichan Flower Shop
花ショップ「ブレッドいいちゃん」
A charming flower shop offering seasonal blooms and floral arrangements.
Products
Must-Try Item
Seasonal bouquet
Farmers Market
農産物コーナー
A direct sales area for fresh local produce, specialty items, and processed goods.
Products
Must-Try Item
Local honey
Featured Products
Explore local specialties like seasonal produce, artisanal snacks, and traditional crafts crafted with care.
Local Honey
地元ハチミツ
Pure honey harvested from local flowers, known for its rich flavor and natural quality.
Cherry Blossom Tea
さくら茶
A delicate tea made from dried cherry blossoms, offering a subtle floral aroma and taste.
Alpine Herbal Mix
アルプスハーブミックス
A blend of wild herbs collected from the surrounding alpine regions, ideal for tea or cooking.
Facilities & Amenities
Enjoy comfortable rest areas, clean restrooms, free Wi-Fi, and scenic viewpoints for a relaxing stop.
Parking Area
Provides parking for 10 large vehicles and 69 regular vehicles.
Restroom
Features 9 male toilets and 10 female toilets, with 1 toilet equipped with a ramp.
Free Wi-Fi
Offers free wireless LAN access throughout the roadside station.
Information Center
Provides information about the area, local attractions, and events.
Play Area
Includes a children's play area for family visitors.
Onsen
Offers a hot spring bath experience.
Bike Rental
Provides bicycles for rent to explore the surrounding area.
Nursing Room
A private space for mothers to breastfeed or care for infants.
EV Charging Station
Equipped with electric vehicle charging points for visitors.
ATM
Provides access to cash withdrawal services.
Pet Area
Designated space for pets to rest and relieve themselves.
Insider Tips
Visit during shoulder seasons for fewer crowds and better access to local guides and fresh harvests.
- Best Arrival Time: Visit between 9:30 AM and 10:00 AM on weekdays to purchase the day’s first batch of fresh-baked milk bread from the flower shop "Bread Iichan," which sells out quickly and is not restocked during the day.
- Hidden Gems: At the deli counter, look for the seasonal local pickled vegetables made from farm-grown cucumbers and daikon, available only during the summer months (June through August) and sold in limited quantities.
- Weekend Special: On Saturdays and Sundays, the "Sakura Don" lunch special at "Miyoshi" restaurant is only available from 11:00 AM to 1:00 PM and features a signature dish made with locally sourced rice and seasonal vegetables.
- Best View Spot: Head to the observation deck located at the rear of the roadside station to enjoy a panoramic view of both the Central Alps and the South Alps, especially stunning during sunrise when the sun hits the mountain peaks.
- Best Souvenir Purchase: Buy the limited-edition "Hana no Sato Iijima" herbal tea blend at the information counter—available only during the spring and fall seasons and sold in small, reusable paper packages.
- On-Site Experience: Participate in the free flower arranging workshop held every Wednesday and Saturday from 1:00 PM to 2:30 PM at the experience facility, where visitors can create a small bouquet using seasonal blooms from the on-site flower garden.
- Parking Tip: If arriving with a large vehicle, use the designated large vehicle parking area (10 spots) located near the main entrance, as the standard parking lot fills up quickly during peak hours, especially on weekends.
Best Time to Visit
Spring (March–May): Canola flower viewing peaks in late April, with fresh bamboo shoots available at the market through May.
Summer (June–August): Peak season for mountain vegetables and local produce; ideal for hiking near the alpine views.
Autumn (September–November): Enjoy seasonal harvests and scenic foliage, with events at nearby parks from late September.
Winter (December–February): Quiet visits with snow-dusted alpine views; limited seasonal offerings, best for peaceful reflection.
Ratings
Family-Friendly Review
Offers a playground and family-friendly activities. Features a flower shop and kid-friendly dining options. Facilities include stroller-accessible paths and restrooms. Educational elements like the information corner and seasonal flower displays enhance the experience.
Food Lover Review
Provides diverse local cuisine including the popular Sakura Donburi. Offers fresh produce and regional specialties at the farm shop. Quality of local ingredients is evident in meals served. The experience includes seasonal food events and artisanal products.
Car Camping Review
Has basic facilities including restrooms and vending machines. The area is relatively quiet and offers a peaceful atmosphere for overnight stays. Overnight parking is permitted, though specific rules are not clearly stated. No dedicated camping zones.
Scenic Beauty Review
Offers panoramic views of the Central and South Alps with expansive natural scenery. Features a dedicated lookout point ideal for photography. Seasonal beauty is enhanced by blooming flowers and changing foliage. The overall atmosphere is serene and aesthetically pleasing.



