Discover the Heart of Shinano’s Farm-to-Table Spirit
Nestled along the serene banks of the Chikumagawa River in Iiyama, Flower Station Chikumagawa is more than a roadside station—it’s a vibrant celebration of local agriculture, craftsmanship, and community. Known for its fresh, seasonal produce and deep connection to the land, this destination showcases the best of Nagano Prefecture’s rural bounty. From sun-ripened apples and crisp autumn vegetables to handcrafted souvenirs and regional delicacies, every element reflects the region’s pride in quality and sustainability.
Visitors are welcomed by the inviting atmosphere of the farm market, the cozy charm of Café Riwa, and the informative hub of the Visitor Center. With seasonal events like the annual Iiyama New Rice Festival and special 20th-anniversary celebrations, there’s always something memorable to experience. Whether sampling a bowl of freshly made rice with mountain broth, enjoying a coffee-infused soft serve, or exploring local hiking and cycling routes through the nearby Alps, Flower Station Chikumagawa offers a true taste of authentic Japanese countryside life.
Why Visit
Flower Station Chikumagawa stands out as the only roadside station in the region where you can taste the rare "Yamanoeki Premium Rice" — a limited-edition, heirloom variety known as "Kagami Mochi" — available exclusively during the annual Iiyama New Rice Festival. At its heart, the station’s café, Cafe Riwa, offers a unique experience with its signature dish: a handmade chicken cutlet made from Fukuumi chicken, served with a proprietary mustard sauce and available only during seasonal events. These one-of-a-kind culinary moments, combined with the station’s 20th-anniversary commemorative ticket — available only with a purchase of 1,000 yen or more — create a visit that cannot be replicated elsewhere.
Restaurants & Dining
Savor farm-fresh flavors at Flower Station Chikumagawa, where local ingredients meet creative cuisine.
Cafe Riva
cafe里わ
Specialty
Local ingredients and seasonal dishes with a focus on regional cuisine
A cozy café offering a variety of dishes made with fresh, locally sourced ingredients from the Iiyama region. The atmosphere is warm and inviting, perfect for enjoying a relaxed meal or coffee break.
Shopping Highlights
Discover regional treasures and seasonal goods at Flower Station Chikumagawa’s vibrant marketplace.
Farmers Market
直売所
A fresh produce market offering seasonal fruits, vegetables, and local agricultural products directly from farmers in the Iiyama region.
Products
Must-Try Item
Freshly harvested seasonal vegetables
Souvenir Shop
お土産コーナー
A shop offering a variety of local souvenirs, including regional food products, crafts, and commemorative items.
Products
Must-Try Item
20th Anniversary Commemorative Ticket
Montbell Iiyama Store
モンベル飯山店
A retail store specializing in outdoor gear and apparel, offering rental services for bicycles and other equipment.
Products
Must-Try Item
Anchor RE8 Bicycle Rental
Featured Products
Experience signature specialties like seasonal produce and handmade local treats, crafted with pride.
Shinshu Premium Beef
信州プレミアム牛
High-quality beef from the Shinshu region, known for its rich flavor and tender texture. Ideal for grilling or making steaks.
Iiyama New Rice
いいやま新米
Freshly harvested rice from Iiyama, known for its aromatic and delicious taste. Perfect for everyday meals or special occasions.
Shinshu Apple
信州りんご
A variety of premium apples grown in the Shinshu region, including varieties like Shinano Sweet, Jonagold, and Autumn Shine. Known for their sweetness and crisp texture.
Yosoko Free-Range Eggs
吉越養鶏場の菜の花みゆき卵
Free-range eggs from the Yosoko Poultry Farm, known for their rich flavor and deep yellow yolks. Raised with care and fed natural feed.
Iiyama Miso
地元老舗味噌屋さんのお味噌
Traditional miso paste made by a long-established local miso producer. Offers a deep, savory flavor ideal for soups and marinades.
Iiyama Pickled Vegetables
野沢菜
Locally pickled vegetables, especially known for their crisp texture and unique flavor. Perfect as a side dish or snack.
Iiyama Shinkan Ham
信州ハム
Premium ham made using traditional methods and local ingredients. Known for its rich, savory flavor and smooth texture.
Iiyama Craft Bread
やよい農園のお気に入りパン
Artisan bread made by a local bakery, known for its soft texture and natural ingredients. A favorite among visitors.
20th Anniversary Commemorative Ticket
特別記念きっぷ
A limited-edition commemorative ticket celebrating the 20th anniversary of the roadside station. Only available during the event period.
Facilities & Amenities
Enjoy convenient amenities including restrooms, Wi-Fi, EV charging, and emergency equipment.
Visitor Center
The visitor center serves as a tourism information hub and is the location for stamp collection (available 9:00–17:00). It also hosts seasonal events such as the North Shinshu Ski Resorts Season Kick-off Event and provides information on local attractions and activities.
Front deck space and main building
Multi-purpose Toilet
A multi-purpose toilet is available for visitors with accessibility needs.
General area
Lactation Room
A dedicated room for nursing mothers to breastfeed in privacy.
General area
Diaper Changing Room
A changing area equipped for diaper changes, suitable for infants and young children.
General area
Free Wi-Fi
Free Wi-Fi is available throughout the roadside station for visitor use.
General area
EV Charger
Electric vehicle charging station available for guests.
General area
Public Telephone and Vending Machine Area
A public telephone and vending machine area is available 24 hours a day.
General area
Activities & Experiences
Join seasonal events, cooking workshops, and unique experiences celebrating the region’s culture.
20th Anniversary Celebration Event
道の駅「花の駅 千曲川」登録20周年記念イベント
Celebrate the 20th anniversary of the roadside station with special activities including a commemorative ticket distribution, exclusive menu items at the café, and a winter sports season kickoff event featuring local ski resorts.
Duration
180 min
Outdoor events may be affected by rain; please check weather conditions before visiting.
Fresh Rice Festival
いいやま新米まつり
Experience the aroma and taste of fresh rice by enjoying free rice balls and mushroom soup at the roadside station's sales area.
Duration
60 min
Events take place outdoors; bring warm clothing as temperatures may drop.
Ski Resort Season Kickoff Event
北信4スキー場シーズンインイベント
Meet representatives from four local ski resorts in the region and participate in a raffle draw. Purchase special discounted early-bird lift tickets for the upcoming winter season.
Duration
300 min
Event held outdoors; dress warmly for cold weather.
Commemorative Ticket Distribution
特別記念きっぷ(非売品)の配布
Receive a limited-edition commemorative ticket exclusively available at the roadside station during the 20th anniversary celebration.
Duration
30 min
Available at the visitor center; indoor activity.
Special Café Menu: Premium Beef Steak Bowl
信州プレミアム牛のステーキ丼
Enjoy a special limited-time menu featuring a premium beef steak bowl made with locally sourced beef, available only during the anniversary celebration.
Duration
45 min
Served at the café; indoor dining.
Coffee Soft Serve
里わコーヒーソフトクリーム
Taste a special limited-time soft serve made with the café's original coffee blend, available only during the 20th anniversary event.
Duration
15 min
Available at the café; indoor service.
Bike Rental: ANCHOR RE8
ブリヂストンサイクル『ANCHOR RE8』が秋限定レンタサイクルとして再登場!
Rent a limited-time autumn edition bicycle model, the ANCHOR RE8, from the nearby Montbell store for a scenic ride around the area.
Duration
120 min
Rental available only during good weather; check availability in advance.
Insider Tips
Plan visits around special events and seasonal harvests for the most authentic local encounters.
- Best Arrival Time: Visit between 9:00 and 9:30 AM on weekdays to secure a seat at the café restaurant before the 10:00 AM rush, especially when the "里わBランチ" (B Lunch) is available at 11:00 AM.
- Hidden Gems: Check the deli counter at the produce shop between 10:00 and 11:00 AM on weekends to find freshly baked milk bread from the local bakery, which sells out by 11:00 AM.
- Weekend Special: On November 1–3, arrive by 9:00 AM to receive the limited-edition 20th-anniversary commemorative ticket at the visitor center, available only with a purchase receipt totaling 1,000 yen or more from any shop at the roadside station.
- Seasonal Offer: On November 1–2, head to the produce shop’s front area between 10:00 AM and 1:00 PM to sample free new rice rice balls and mushroom soup during the "Iiyama New Rice Festival" — limited to 400 rice balls and 400 servings per day.
- Café Exclusive: Order the limited-time "Coffee Soft Cream" at Café里わ from November 1–3 between 11:00 AM and 2:00 PM, available only at the special price of 450 yen (tax included), which is not available at other times.
- Event Timing: Visit the visitor center’s front deck space on November 3 between 10:00 AM and 3:00 PM to participate in the North Shinshu 4 Ski Resorts Season Kick-Off Event, where you can purchase discounted early-bird lift tickets and enter a raffle.
- Local Product Tip: Purchase the limited "Shinshu Premium Beef Steak Donburi" at Café里わ during the 20th-anniversary event from 11:00 AM to 2:00 PM — available only 20 portions per day, and sold out quickly.
Best Time to Visit
Best Time to Visit
Spring (March-May): Visit during late March to April for canola flower picking and seasonal bamboo shoots at the market.
Summer (June-August): Enjoy the seasonal "O-hanaichi" farm market from August 10 to 13.
Autumn (September-November): Experience the annual "Iiyama New Rice Festival" in early November and seasonal harvests like wild mountain vegetables and apples.
Winter (December-February): Explore winter events, including the ski season launch and special limited-edition merchandise.
Ratings
Family-Friendly Review
Offers multiple family facilities including a multi-purpose toilet, nursing room, and diaper changing area. The café provides kid-friendly meals like egg rice and offers seasonal events such as free rice ball distribution, enhancing the experience for families.
Food Lover Review
Features a well-regarded café with diverse, locally sourced dishes like seasonal vegetable curry and regional specialties such as Sanfuji apple and fresh rice. The farm market offers high-quality produce and unique seasonal events like the New Rice Festival.
Car Camping Review
Provides 24-hour access to restrooms, vending machines, and free Wi-Fi, supporting overnight stays. While no explicit overnight parking policy is stated, the availability of facilities and quiet hours during late evening enhance comfort for car campers.
Scenic Beauty Review
Located near the Chikuma River with scenic natural surroundings and seasonal views. The area offers photo opportunities with river views and seasonal displays like flower fields and autumn produce, creating a pleasant and aesthetic atmosphere.



