Station Kitakata Yocchimiro-ya

Discover the Heart of Miyazaki’s Rural Charm

Kitakata Yocchimiro-ya is a welcoming roadside station nestled along National Route 218 in the serene northern district of Miyazaki’s Nobeoka City, perfectly positioned just before entering the Kyushu Expressway. More than a mere rest stop, it serves as a vibrant gateway to local culture, offering travelers a true taste of regional life. Surrounded by lush farmland and natural beauty, this station is a must-visit for those seeking authentic experiences beyond the highway.

At the heart of the station is a bustling farmers’ market showcasing seasonal produce like the famed Chihime Peach, Jiro Persimmon, and native yam. Visitors can also savor handmade delicacies such as peach mochi, yomogi rice dumplings, and dry-cured ham shaped like the zodiac. The on-site café, Hanaya, serves hearty local favorites including ramen, chāmon, grilled local chicken, and fresh regional dishes. With free Wi-Fi, EV charging, and up-to-date travel information, Kitakata Yocchimiro-ya combines convenience with charm, making every stop a memorable part of the journey.

Visit Kitakata Yocchimiro-ya to taste the region’s only chyo-hime peach desserts, including the signature peach mochi and peach jam made exclusively from locally grown fruit. The roadside station also features the only Yomogi dango and Eto no Yakitori—grilled skewers with seasonal regional flavors—available nowhere else. These unique treats, paired with the station’s direct access to Highway 218, make it a must-stop for travelers seeking authentic, hyper-local taste experiences.

• Best Arrival Time: Arrive by 9:30 AM on weekends to secure the day’s first batch of fresh-baked milk bread from the on-site bakery, which sells out by 11:00 AM
• Hidden Gems: At the agricultural products sales counter, look for the limited-edition "Chihime Peach" jam, available only during the summer months and often sold out by midday
• Weekend Special: Visit on Sundays between 10:00 AM and 12:00 PM to enjoy live demonstrations of traditional "Yomogi Dango" making at the food service counter
• EV Charging Tip: Use the EV charging station located near the main entrance during off-peak hours—between 8:00 AM and 10:00 AM—to avoid peak congestion and secure a spot
• Seasonal Treats: Purchase the "Kijō Kaki" (Kijō Persimmon) jam in late November through December, as it is only available during the harvest season and typically sells out by early January
• Local Flavor: Try the "Kijō Kaki" (Kijō Persimmon) jam in the "Kijō Kaki" (Kijō Persimmon) flavor at the agricultural products sales counter, a regional specialty only available during the harvest season
• Off-Peak Food Service: Visit the food service counter "Hana Ya" between 10:00 AM and 11:00 AM on weekdays to avoid lines and enjoy the full menu, including the popular "Chicken Thigh Grilled" and "Local Chicken Tataki"

Spring (March–May): Enjoy fresh bamboo shoots and seasonal fruits like choyihime peaches at the roadside station, with the Hara Hira Mountain Festival running from March to April.

Summer (June–August): Visit during the Yama-ai Festival in late June, and sample fresh local produce during the peak growing season.

Autumn (September–November): Experience the Year of the Zodiac Town Festival in November, featuring handmade crafts and regional specialties.

Winter (December–February): Attend the ETO Land New Year's Sunrise Viewing in early January, and enjoy warm local dishes like grilled chicken and traditional sweets.