Station Hyuga

Discover the Soul of Kyushu at Hyuga Roadside Station

Nestled along National Route 10 just 8 kilometers south of Hyuga city center, Hyuga Roadside Station lies within the serene embrace of the Nichinan Coast National Park. Overlooking the deep sapphire waters of the Pacific Ocean, this scenic stop offers panoramic views of dramatic columnar rock formations and endless sea vistas. More than a pit stop, it’s a gateway to local culture and natural beauty.

The station shines with its vibrant connection to tradition, most notably the iconic Hyuga Hottoko Dance—a lively folk performance featuring playful, expressive masks and rhythmic movements that bring joy to visitors. Held annually during the Hyuga Hottoko Summer Festival in August, this celebration honors prosperity and bountiful harvests. Explore local flavors with the signature Hobezu Soft Cream, crafted with fresh Hobezu jam, and discover regional specialties like chirimens and fresh seafood at the well-stocked market hall. With nearby camping, playgrounds, and walking trails, Hyuga Roadside Station is the perfect place to recharge and connect with Kyushu’s spirit.

Hyuga roadside station stands out for two unforgettable experiences unique to this location. First, it’s the only place where you can savor hebesu soft cream, made with fresh local hebesu berries—tiny, tart wild berries native to the region—served in a creamy, refreshing twist that captures the essence of the sun-kissed coast. Second, it’s the cultural heart of the legendary Hyuga Hiyotoko Dance, a whimsical folk performance with painted masks and lively movements, celebrated annually during the August Hiyotoko Festival. Here, you don’t just visit—you witness living tradition.

• Best Arrival Time: Visit by 9:30 AM on weekdays to secure the last fresh batch of hebesu jam at the物産館, as it is restocked only once daily and often sells out by noon
• Hidden Gems: Ask the staff at the物産館 counter for the seasonal chirimen (dried sardines) display, which is only available during the summer months and not listed on the main menu
• Weekend Special: On the first Sunday of August, arrive before 11:00 AM to catch the Hyuga Hottoko Dance performance at the roadside station’s outdoor plaza, which begins at 11:30 AM and is part of the Hyuga Hottoko Summer Festival
• Best Snack Option: Order the hebesu soft cream with extra jam swirl at the café counter—this version, served only between 10:00 AM and 1:00 PM, features a thicker layer of freshly made hebesu jam than the standard version
• Parking Strategy: Use the south-side parking lot near the information kiosk during peak hours (weekends and holidays), as it provides quicker access to the物産館 and avoids the congestion at the main entrance
• Information Corner Tip: Check the large screen near the entrance every Saturday at 1:00 PM for the live update on the Hoyo-koma (herring stone) Festival schedule—this is the only time the event’s full itinerary is displayed
• Accessibility Advantage: Use the two multi-purpose toilets marked with the ♿ symbol located near the entrance—they are equipped with adult changing tables and are the only ones in the facility with full accessibility for wheelchair users

Spring (March-May): Visit during the Hiyotoko Marathon in March to experience the lively local festival, and enjoy fresh produce including early-season hibiscus and vegetables.

Summer (June-August): Attend the Hiyotoko Summer Festival on the first Sunday of August, featuring the unique Hiyotoko dance and summer special soft-serve.

Autumn (September-November): Explore the Hama-guri Goishi Festival in October, celebrating local shell stone traditions with seasonal seafood and crafts.

Winter (December-February): Discover the quiet beauty of the Pacific coast and enjoy the warm hospitality of the roadside station during the off-season.