Station Umiyama

Mie道の駅「海山

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Step Into the Heart of Nature Along Japan’s Ancient Pathway

Umiyama roadside station stands at the gateway to the UNESCO World Heritage site, the Kumano Kodo pilgrimage trail, nestled along National Route 42 in the serene town of Kihoku, Mie Prefecture. Surrounded by lush forests, clear rivers, and the distant rhythm of the sea, this station offers travelers a rare blend of natural beauty and cultural depth. More than a rest stop, Umiyama is a vibrant hub where visitors connect with the spirit of the region.

Here, guests can savor fresh local flavors—from wild mountain vegetables to prized sea delicacies like the rare Watarikaki oysters—while exploring curated information on hiking routes, seasonal festivals, and nearby attractions. With a cozy café, outdoor seating, and a large screen for community events, Umiyama invites travelers to slow down, unwind, and truly experience the rhythm of rural Japan.

Why Visit

Visit Umiyama roadside station to experience the only place in the region where you can savor freshly caught ayu river fish grilled on-site using traditional methods, and sample the rare Wataru oyster—harvested from the pristine waters of the Chikugo River and available for nationwide shipping. Nestled at the base of the UNESCO-listed Kumano Kodo trail, it’s the perfect starting point for hikers seeking authentic nature immersion in East Kii’s untouched landscapes.

Restaurants & Dining

Savor fresh local flavors at Umiyama roadside station, where mountain and sea meet in every dish.

MYM Cafe

MYM Cafe

MYMカフェ

Specialty

Relaxing café with a cozy atmosphere

A welcoming café offering light refreshments and a peaceful space to unwind, perfect for visitors seeking a quiet moment during their journey.

Free Wi-Fi
Outdoor seating
Relaxing ambiance
Opening Hours: 09:00-19:00
Dining Hall

Dining Hall

食堂

Specialty

Local cuisine with seasonal ingredients

A casual dining hall serving traditional regional dishes made with fresh, locally sourced ingredients, offering a true taste of the area.

Family-friendly
Seasonal menu
Local ingredients

Opening Hours: 09:00-19:00

Shopping Highlights

Discover unique regional treasures and handmade goods at Umiyama roadside station’s vibrant market.

Souvenir Shop
Souvenir Shop

Souvenir Shop

お土産物 売場

A retail shop offering a variety of local products and souvenirs from the region.

Products

Local food products
Handcrafted items
Seasonal specialties

Must-Try Item

Freshly harvested local vegetables

Opening Hours: 09:00-19:00
Fresh Fish Market
General Store

Fresh Fish Market

魚市場

A market specializing in fresh seafood caught from nearby waters, including seasonal catches.

Products

Fresh fish
Shellfish
Seafood specialties

Must-Try Item

Wakasa Kaki (Wakasa Oyster)

Opening Hours: 09:00-19:00

Featured Products

Taste the essence of the region with Umiyama roadside station’s signature specialties, from wild-caught seafood to forest-grown delicacies.

Wakasa Oyster

渡利カキ

New Release
Bestseller

Rare and highly prized oysters harvested from the pristine waters of the Wakasa region, known for their rich flavor and freshness.

Local Vegetables

Local Vegetables

地元野菜

Seasonal
Bestseller

Freshly harvested seasonal vegetables grown in the fertile fields of the region, known for their natural taste and quality.

Cedar Wood Scented Soap

Cedar Wood Scented Soap

ひのき香り石鹸

Handcrafted

Handmade soap infused with the natural scent of hinoki cedar, crafted using traditional methods and local ingredients.

Facilities & Amenities

Relax and recharge at Umiyama roadside station with comfortable restrooms, free Wi-Fi, EV charging, and scenic overlooks.

Parking Area

The roadside station has parking space for 8 large vehicles and 24 regular vehicles.

Near the main entrance

Restroom

There are 9 male toilets and 8 female toilets available. The facility includes a ramp for accessibility.

Inside the station building

Free Wi-Fi

Free wireless LAN is available for visitors.

Throughout the facility

Information Center

Provides information about the Kumano Kodo pilgrimage route, local attractions, and natural experiences in the sea, mountain, and river areas.

Inside the station building

Play Area

A space for children to play, located within the roadside station grounds.

Outdoor area near the main building

EV Charging Station

Electric vehicle charging facility available for visitors.

Near the parking area

ATM

An automated teller machine is available on-site for financial transactions.

Near the entrance

Nursing Room

A private room for mothers to breastfeed or care for infants.

Inside the station building

Public Telephone

A public telephone is available for visitor use.

Near the entrance

Postal Box

A mailbox for sending mail is available on-site.

Near the entrance

Insider Tips

Visit during summer for fresh fish prep services and seasonal harvests, and explore nearby trails just minutes away.

  • Best Arrival Time: Visit between 9:00 AM and 10:00 AM on weekdays to secure a seat at MYM Café before the lunch rush, as the lunch menu is served from 11:00 AM and often fills up by 12:30 PM.
  • Hidden Gems: Check the deli counter near the back of the food hall for the daily fresh catch of Wataru Oyster (Wataru Oyster), which is available only during seasonal availability and sells out quickly—ask staff upon arrival.
  • Weekend Special: On weekends, visit the fishing service area between 10:00 AM and 12:00 PM to have your catch professionally cleaned and prepared for pickup—this service is only offered during the fishing season and requires prior request.
  • Best Photo Spot: Head to the large screen display area in the morning (before 11:00 AM) when the screen shows rotating views of the Kumano Kodo trail and the Choyu River—this is the best time to capture the scenic backdrop without crowds.
  • Specialty Purchase: Buy the limited-edition Kumano Kodo Trail Map Pack at the information counter before 1:00 PM on weekdays—only 20 packs are available per week and they are sold on a first-come basis.
  • Free Wi-Fi Access: Connect to the free Wi-Fi at the information desk using the code provided on the bulletin board near the entrance; this code changes weekly and is only posted during business hours (9:00 AM–6:00 PM).
  • Camping Access: If planning to visit the nearby Campinn Umiyama, arrive before 4:00 PM to reserve a site—check-in is only available at the roadside station’s information desk, and spaces fill up by 5:00 PM on weekends.

Best Time to Visit

Spring (March-May): Fresh bamboo shoots available in early spring; peak season for hiking the Kumano Kodo trail at Mount Mago Pass.

Summer (June-August): Summer fishing and fish cleaning service available; extended hours from August 1 to 31.

Autumn (September-November): Beautiful autumn flowers bloom; special event for rare Watarikaki oysters begins in late November.

Winter (December-February): Winter fishing season with special oyster sales; ideal for quiet mountain and river experiences.

Ratings

Family-Friendly Review

Offers a play area and stroller-friendly paths. Features kid-friendly food options like lunch plates and snacks. Restrooms and ramps ensure accessibility. Educational elements include information on the Kumano Kodo and local nature.

Food Lover Review

Provides diverse dining options including a café and dining hall. Offers local specialties such as Watarikaki oysters and fresh fish. Features a market with high-quality produce and artisanal regional products.

Car Camping Review

Has restrooms, vending machines, and free Wi-Fi. Offers a quiet, natural setting suitable for overnight stays. Parking is available but no explicit overnight policy is stated.

Scenic Beauty Review

Located near the Kumano Kodo trail with scenic mountain and river views. Features well-maintained gardens and photo spots. Offers seasonal beauty with vibrant autumn flowers and natural landscapes.

Essential Information

Address
1439-3 Aiga, Kihoku Town, Kitamuro District, Mie Prefecture
519-3406
Operating Hours
9:00 - 19:00 (18:00 until October to April)
Parking
24
Regular
8
Large vehicles
2
Accessible
Map Code
331 341 780
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