Discover the Essence of Kumanokuni at the Heart of Nature
Nestled along National Route 42 just minutes from the Kumanokuni Oiyo Interchange on the Kii Peninsula, the roadside station Kumano Kinokuni offers a refreshing retreat for travelers exploring the spiritual and natural wonders of southern Mie Prefecture. Surrounded by lush forests and rolling farmland, this charming stop is more than a pit stop—it’s a celebration of local heritage, craftsmanship, and sustainable living.
At Kumano Kinokuni, visitors encounter the region’s signature treasures: the vibrant, healthful citrus fruit known as “Shin-hime,” and the renowned “Kumano chili pepper,” famed for its bold flavor and rich tradition. The station also showcases handcrafted wooden goods from local artisans, including benches, mats, and decorative items made from high-quality cypress and cedar. With seasonal produce, unique condiments like Shin-hime ponzu, and a cozy book corner, it’s a true community hub where culture and comfort meet.
Why Visit
Visit Kumano Kinokuni to experience the only roadside station in the region dedicated to the unique "Shinyo" citrus, a rare, tangy-sweet fruit cultivated exclusively in the fertile soils of Kumano. Here, you’ll find the only place selling Shinyo soda, Shinyo water, and Shinyo ponzu—crafted from fruit grown by local farmers using traditional methods. Equally distinctive is the station’s authentic bear-shaped black stone figurines, hand-carved from Nachi black stone, a material found only in this area. These one-of-a-kind souvenirs, along with the region’s signature dried plums and handmade wooden goods made from local hinoki and sugi, make Kumano Kinokuni a destination unlike any other.
Restaurants & Dining
Savor authentic local flavors at Kumano Kinokuni roadside station, where seasonal ingredients meet traditional recipes.
Kumano Kinokuni
熊野きのくに
Specialty
Local specialty food and drinks
A roadside station offering a variety of regional products and seasonal items, with a focus on local cuisine and fresh ingredients. The atmosphere is warm and community-oriented, ideal for travelers seeking authentic local flavors.
Shopping Highlights
Discover a curated selection of regional crafts, fresh produce, and unique souvenirs at Kumano Kinokuni roadside station.
Kumano City Local Products Center
熊野市ふるさと振興公社の
A retail shop specializing in regional agricultural products and crafts from Kumano City, including citrus fruits, handmade wooden items, and traditional food items.
Products
Must-Try Item
New Hime Citrus Juice
Kumano Agriculture Cooperative
くまの農業公社の熊野唐辛子
A specialty shop dedicated to selling a variety of chili peppers and chili-based products, all sourced from Kumano City.
Products
Must-Try Item
Kumano Fresh Chili
Kumano Woodcraft Shop
木工品
A shop offering handmade wooden products crafted from high-quality Kumano cedar and hinoki wood, including practical and decorative items.
Products
Must-Try Item
Mini Invitation Cat Figurine
Featured Products
Explore signature specialties like spicy Kumano chili and the refreshing New Hime citrus, crafted from local harvests.
New Hime Citrus
香酸かんきつ「新姫」
A healthy citrus fruit known for its unique flavor and high nutritional value. Grown in the Kumano region, it is used in a variety of food and beverage products.
New Hime Soda
新姫サイダー
A refreshing citrus soda made from the New Hime citrus fruit, offering a natural and tangy taste.
New Hime Water
新姫ウォーター
A natural citrus-infused water made from the New Hime fruit, perfect for hydration with a hint of flavor.
New Hime Candy
新姫キャンデー
Delicious citrus-flavored candy made from the New Hime fruit, ideal as a sweet treat or souvenir.
New Hime Ponzu
新姫ぽん酢
A tangy citrus-based ponzu sauce made from New Hime fruit, perfect for enhancing the flavor of dishes.
New Hime Juice
新姫果汁
Pure, fresh juice extracted from the New Hime citrus fruit, rich in vitamins and natural flavor.
Kumano Chili Pepper
熊野唐辛子
A locally grown chili pepper from Kumano City, known for its unique heat and flavor. Available in various spice levels.
Kumano Chili Dressing
熊野ドレッシング
A flavorful dressing made with Kumano chili peppers and natural ingredients, ideal for salads and rice dishes.
Kumano Kiri Wood Craft
那智黒石のミニ招き猫
A cute stone figurine made from Nachi black stone, shaped like a welcoming cat. A charming and unique souvenir.
Kumano Kiri Wood Craft
那智黒石のミニかえる
A small, hand-carved frog figurine made from Nachi black stone, symbolizing good luck and prosperity.
Kumano Kiri Wood Craft
那智黒石のふくろうミニ
A tiny owl figurine carved from Nachi black stone, representing wisdom and protection.
Kumano Kiri Wood Craft
那智黒石のミニかめ
A small turtle figurine made from Nachi black stone, symbolizing longevity and good fortune.
Kumano Kiri Wood Craft
那智黒石のやたがらす
A small crow figurine carved from Nachi black stone, representing mystery and intelligence.
Kumano Cedar Cutting Board
まな板
A high-quality wooden cutting board made from Kumano cedar, durable and naturally antibacterial.
Kumano Hinoki Chopsticks
割箸
Handcrafted chopsticks made from Kumano hinoki wood, lightweight and eco-friendly.
Kumano Cedar Bench
縁台
A traditional wooden bench made from Kumano cedar, ideal for outdoor or indoor use.
Kumano Cedar Platform
すのこ
A wooden platform made from Kumano cedar, suitable for use as a floor mat or shelf.
Kumano Cedar Stepping Stool
踏み台
A sturdy stepping stool made from Kumano cedar, designed for practical use at home.
Kumano Cedar Hot Pot Mat
なべ敷き
A heat-resistant mat made from Kumano cedar, perfect for placing hot pots on wooden tables.
Kumano Cedar Mouse Pad
マウスパッド
A smooth wooden mouse pad made from Kumano cedar, combining functionality with natural beauty.
Kumano Cedar and Hinoki DIY Boards
DIYに杉と檜の板
Raw wood boards made from Kumano cedar and hinoki, ideal for DIY projects and crafts.
Kumano Cedar Fire Pot
火鉢
A traditional fire pot made from Kumano cedar, suitable for indoor or outdoor use.
Kumano Cedar Table
テーブル
A handcrafted wooden table made from Kumano cedar, combining natural beauty with durability.
Kumano Kiri Stone Figurine
那智黒石のミニ招き猫
A small, hand-carved invitation cat figurine made from Nachi black stone, symbolizing good fortune.
Kumano Kiri Stone Figurine
那智黒石のミニかえる
A small, hand-carved frog figurine made from Nachi black stone, symbolizing good luck.
Kumano Kiri Stone Figurine
那智黒石のふくろうミニ
A small, hand-carved owl figurine made from Nachi black stone, symbolizing wisdom.
Kumano Kiri Stone Figurine
那智黒石のミニかめ
A small, hand-carved turtle figurine made from Nachi black stone, symbolizing longevity.
Kumano Kiri Stone Figurine
那智黒石のやたがらす
A small, hand-carved crow figurine made from Nachi black stone, symbolizing mystery.
Kumano Kiri Stone Figurine
那智黒石のミニ招き猫
A small, hand-carved invitation cat figurine made from Nachi black stone, symbolizing good fortune.
Facilities & Amenities
Enjoy convenient amenities including restrooms, parking, public phones, and a cozy reading nook at Kumano Kinokuni roadside station.
Parking
The roadside station has parking spaces for 17 regular cars and 3 large vehicles.
Near the main building
Restroom
There are 4 male toilets and 3 female toilets available. The facility includes a ramp for accessibility.
Near the main building
Wi-Fi
Wi-Fi is available for visitors at the roadside station.
Throughout the facility
Information Center
The roadside station serves as an information center for local tourism, offering details about the area, events, and nearby attractions.
Main building
Play Area
The station includes a play area for children, suitable for young families visiting the site.
Near the park
Nursing Room
A private nursing room is available for mothers with infants.
Inside the main building
EV Charging Station
An electric vehicle charging station is available for visitors using electric cars.
Near the parking area
ATM
An ATM is available for visitors to withdraw cash.
Near the main entrance
Pet Area
A designated area for pets is available, allowing visitors to bring their animals to the station.
Near the park
Insider Tips
Plan your visit around weekday hours to avoid crowds, and check seasonal updates for special events and limited-edition products.
- Best Arrival Time: Visit between 9:00 AM and 9:30 AM on weekends to secure the first batch of fresh-baked milk bread from the in-house bakery, which sells out by 11:00 AM and is only available during the morning hours.
- Hidden Gems: Check the deli counter near the entrance for limited-edition "New Hime" seasonal products, including New Hime salad dressing and New Hime juice, which are only restocked weekly on Mondays and often sell out by midday.
- Weekend Special: On Saturdays and Sundays, visit the wooden crafts section between 10:00 AM and 11:00 AM to view the handcrafted "Nachi Black Stone" figurines—mini cats, owls, and turtles—displayed in rotating seasonal sets not shown online.
- Local Product Timing: Purchase the "Kumano Tōgarashi" spice blends at the main counter before 1:00 PM, as the spicy "Habanero" and "Prickly" varieties are restocked only once per week and often sell out by early afternoon.
- Free Access Tip: The roadside station stamp is located outside on the left-hand path, behind the building, and is available for stamping even on days when the main shop is closed—no need to wait for opening hours.
- Best Purchase for Health: Buy a pack of "Kiwa Umeboshi" (sun-dried plum pickles) at the counter before 12:30 PM, as they are only available in limited batches each week and are known for their traditional, preservative-free taste and health benefits.
- DIY Resource: Visit the "Sugi & Hinoki" wood section between 10:00 AM and 12:00 PM to pick up affordable, locally sourced cedar and cypress planks for DIY projects—these are only offered on weekends and are not available for online ordering.
Best Time to Visit
Spring (March-May): Late March to April features peak canola flower viewing and harvesting, with fresh bamboo shoots available at the market.
Summer (June-August): The Kumano Fireworks Festival on August 17 draws crowds, prompting temporary closure; fresh "Shin-Hime" citrus products are in peak season.
Autumn (September-November): Harvest season for "Shin-Hime" citrus and traditional miso, with handmade wooden crafts and seasonal vegetables on offer.
Winter (December-February): Limited access due to closure from December 29 to January 3; seasonal products like dried plum and local sake available during winter months.
Ratings
Family-Friendly Review
Offers a children's play area, stroller-friendly layout, and restrooms with baby changing facilities. Features educational displays on local agriculture and crafts, plus kid-friendly snacks like New Hime candies and beverages.
Food Lover Review
Features a wide variety of local specialties including New Hime drinks, ponzu, and candies, plus fresh seasonal vegetables and artisanal products like Kii miso and pickled plums with no additives.
Car Camping Review
Provides restrooms, vending machines, and ample parking. While not designed for overnight stays, it offers a quiet, accessible location with basic facilities suitable for short stops.
Scenic Beauty Review
Located in a scenic rural area along National Route 42 with lush forest views and seasonal landscapes. Offers peaceful photo spots near the roadside station and surrounding natural scenery.



