Station Kumano-Itaya Kuro-be's Home

Discover the Soul of Kii: A Journey Through Tradition and Taste

Nestled in the heart of Kii, Kumano-Itaya Kuro-be's Home is a roadside station that transcends the ordinary, serving as a vibrant gateway to the heritage and natural beauty of Kii. Located in the serene village of Itaya within the historic region of Kii, this destination offers travelers a rare blend of authentic local culture, seasonal celebrations, and culinary excellence.

At the core of its charm is the legendary figure of Kuro-be, a revered village leader whose legacy lives on through the station’s name and spirit. Visitors can explore a curated selection of regional treasures, including fresh farm produce, traditional crafts, and the famed Kii Chicken, celebrated for its rich flavor. Don’t miss the seasonal Sakura Festival, where the delicate blooms of the Kii Cherry Blossom inspire unique dishes and local events. Whether savoring a bowl of original Kii Chicken Ramen, enjoying a scoop of rich soft-serve, or strolling through the surrounding farmland, every moment here is a celebration of place, people, and tradition.

Visit Kumano-Itaya Kuro-be's Home to savor the region’s only authentic Kumanosakura-themed cuisine, including sakura ramen, sakura soba, and sakura roll cake—delicacies available nowhere else. Experience the unique seasonal Kumanosakura Festival, where locals celebrate the rare wild cherry blossoms with exclusive food and stamp rallies across four venues. The roadside station’s signature highlight is its exclusive access to fresh, locally grown Kumanosakura blossoms used in limited-edition products, making it a must-visit for culinary and cultural explorers.

• Best Arrival Time: Visit between 9:30 AM and 10:00 AM on weekdays to access the fresh produce counter before the morning rush, as the "朝採れ野菜" (morning-harvested vegetables) are typically sold out by midday.

• Hidden Gems: Stop by the deli counter to try the limited-edition "サクラのロールケーキ" (cherry blossom roll cake), available only during the annual Kumano Sakura Festival from March 1 to April 13.

• Weekend Special: On weekends, visit the roadside station between 11:00 AM and 12:00 PM to get the last chance to buy the "熊野地鶏らーめん" (Kumano chicken ramen), the station's exclusive menu item, as it often sells out by 1:00 PM.

• Local Experience: Make sure to collect stamps at the roadside station during the Kumano Sakura Festival to enter the prize draw for items like hotel stay vouchers and bath pass coupons—stamp cards are available at the front desk and must be completed at all four participating locations.

• Best Snack Choice: Try the "大内山ソフトクリーム" (Ouchiya Soft Cream), a rich yet refreshingly light frozen treat introduced in July 2025, available at the ice cream stand near the park tables.

• Parking Tip: If arriving by electric vehicle, avoid the EV charging station between November 5 and November 25, as it will be closed for equipment replacement—plan for alternate charging locations during that period.

• Photography Spot: Visit the small hill near the roadside station to see the grave of Idaya Kurobei, where touching the tomb is said to grant wishes—this is a local tradition tied to the station's namesake and is most active during the spring Sakura Festival.

Spring (March–April): Visit during the Kumano Sakura Festival (March 1–April 13) for sakura-themed foods and seasonal events.

Summer (June–August): Enjoy fresh seasonal produce and the new large ice cream from July.

Autumn (September–November): Experience the Red Maple Taste Fair (November 1–December 5) and the annual Kurobe Matsuri (November 3).

Winter (December–February): Savor special seasonal treats like Hometown Direction Sushi during the holiday season.