Discover the Heart of Ise-Shima: Where Nature, Sea, and Culture Unite
Located in the scenic heart of Ise-Shima National Park, the roadside station Ise-Shima sits along National Route 167, offering travelers a serene oasis between the sacred sites of Ise and the whimsical charm of Shima Spain Village. This inviting stop blends the region’s rich maritime heritage with a touch of Mediterranean flair, creating a unique cultural gateway. Visitors can savor fresh local seafood at the on-site restaurant, with panoramic views of the Aja Bay, while the adjacent market showcases seasonal catches, artisanal sweets, and regional specialties.
Beyond its culinary delights, the station is home to the seasonal flower fields of the Shima City Tourist Farm, where visitors can stroll through blooming cosmos in autumn, vibrant sunflowers in summer, and delicate nemophila in spring. With modern amenities including EV charging stations, free Wi-Fi, and a thoughtfully designed rest area, Ise-Shima is more than a pit stop—it’s a destination in itself.
Why Visit
Perched along National Route 167 in Shima City, roadside station Ise-Shima offers a rare experience: dining on fresh, hand-caught abalone and sea urchin straight from the pristine waters of Irago Bay, served with a view of the ocean. Adjacent to the station, the Shima City Tourist Farm features seasonal floral displays—neon-blue delphiniums in spring, towering sunflowers in summer, and vibrant cosmos in autumn—unique to this coastal locale. It’s the only roadside station where you can savor regional seafood while watching the waves off Irago Bay, all within a setting blending Spanish-inspired architecture with local nature.
Restaurants & Dining
Savor fresh seafood and local flavors with a view of Tatsuta Bay at Ise-Shima roadside station.

Seafood Restaurant
海鮮レストラン
Specialty
Fresh seafood from Ise-Shima's waters
A dining spot offering a serene atmosphere with views of Taki Bay, where guests can enjoy the authentic taste of Ise-Shima's coastal cuisine.

Local Specialty Cafe
地元特産カフェ
Specialty
Traditional Ise-Shima snacks and drinks
A cozy café serving locally inspired treats and beverages, perfect for a relaxing break with a view of the surrounding natural landscape.

Farmers Market Food Stall
農産物市場フードスタンド
Specialty
Fresh seasonal produce and street food
A vibrant food stall offering quick bites made from locally grown vegetables and fruits, ideal for a casual meal on the go.
Shopping Highlights
Discover a variety of regional specialties and handcrafted souvenirs at Ise-Shima roadside station.

Ise-Shima Souvenir Center
伊勢志摩みやげセンター王将 道の駅店
A retail shop offering a wide range of souvenirs from Ise-Shima, including local crafts, food items, and seasonal gifts.
Products
Must-Try Item
Ise-Shima Seafood Cookie

Local Food Market
地元鮮魚店プレミアムバックヤード
A specialty market offering fresh local seafood, vegetables, and seasonal produce directly from regional farmers and fishers.
Products
Must-Try Item
Fresh Taki Bay Sea Bream

Artisan Craft Shop
NARUMI Factory Shop
A boutique shop specializing in handmade crafts and artisanal goods made by local artists and artisans.
Products
Must-Try Item
Handcrafted Sea Glass Jewelry
Featured Products
Explore signature local products, including premium seafood and seasonal farm goods from Ise-Shima.

Ise-Shima Seafood Cookie
伊勢志摩海鮮クッキー
Crispy cookies infused with the flavor of fresh local seafood, perfect as a savory souvenir.

Ise-Shima Sea Bream Sashimi
伊勢志摩鯛刺身
Freshly sliced sea bream from Taki Bay, known for its delicate texture and rich flavor.

Ise-Shima Seafood Curry
伊勢志摩海鮮カレー
A rich and aromatic curry made with fresh local seafood and seasonal vegetables.

Ise-Shima Matcha Latte Mix
伊勢志摩抹茶ラテミックス
A premium matcha latte mix made with locally grown green tea, perfect for making a rich and creamy drink at home.

Ise-Shima Seafood Puff Pastry
伊勢志摩海鮮パフェ
A flaky, savory pastry filled with fresh local seafood, ideal as a gourmet snack or gift.
Facilities & Amenities
Enjoy convenient amenities like restrooms, free Wi-Fi, EV charging, and a relaxing lounge at Ise-Shima roadside station.
Parking Lot
The roadside station has parking space for 19 regular cars and 2 large vehicles. Parking is available 24 hours a day.
Adjacent to the main building
Restroom
The station has 7 male toilets and 5 female toilets. There is also a wheelchair-accessible toilet with a ramp.
Inside the rest area building
Free Wi-Fi
Free wireless LAN is available throughout the station for visitors.
Throughout the facility
Information Center
An information corner is available where visitors can access tourism information and guidance about the area.
Inside the rest area building
Children's Play Area
A play area is available for children, suitable for family visits.
Near the rest area
EV Charging Station
The station has 1 fast-charging EV station and 2 standard-charging stations available for electric vehicles.
Near the parking area
ATM
A public telephone is available for visitors.
Near the rest area
Nursing Room
A dedicated nursing room is available for mothers with infants.
Inside the rest area building
Activities & Experiences
Immerse yourself in seasonal experiences and hands-on workshops at Ise-Shima roadside station.
Nemophila Viewing
ネモフィラ
Walk through fields of blooming nemophila flowers in spring, enjoying the vibrant purple and blue blossoms that create a colorful carpet across the landscape.
Duration
60 min
Sunflower Viewing
ひまわり
Explore expansive sunflower fields during summer, where tall golden blooms create a striking visual display against the natural backdrop.
Duration
90 min
Cosmos Viewing
コスモス
Stroll through fields of blooming cosmos flowers in autumn, enjoying the delicate pink and white petals in a peaceful seasonal setting.
Duration
60 min
Zakura (Crimson Clover) Viewing
芝桜
Walk through a vibrant sea of crimson clover flowers in early spring, creating a stunning red carpet effect across the fields.
Duration
45 min
Kokia (Cockscomb) Viewing
コキア
Admire the striking red and orange hues of kokia plants in late autumn, known for their unique, flame-like appearance.
Duration
45 min
Insider Tips
Visit during flower seasons for blooming fields and plan ahead for seasonal events and limited-time offerings.
- Best Arrival Time: Visit between 9:00 AM and 10:00 AM to secure fresh fish from the morning catch at the adjacent market, which is restocked daily and often sells out by midday.
- Hidden Gems: Check the deli counter at the market for seasonal items like fresh sea urchin and locally caught mackerel, available only during specific months as noted in the seasonal reports.
- Weekend Special: On weekends, visit the adjacent Shima City Tourist Farm between 10:00 AM and 12:00 PM to see the full bloom of cosmos, which opens in October and is displayed alongside the koikia (Cockscomb) garden.
- Best Photo Spot: Walk through the Shima City Tourist Farm’s flower fields between 11:00 AM and 1:00 PM to capture the best sunlight and vibrant colors of the sunflowers, which bloom from July 31 to August 15.
- Local Food Tip: Purchase the limited-edition “Bosher” pearl shell cookies and “Ama-san Sablé” sea woman shortbread at the souvenir shop during the current promotion period, as they are only available while supplies last.
- Parking Strategy: Use the EV charging stations (1 fast, 2 standard) located near the entrance during peak hours, as they are frequently occupied and ideal for travelers with electric vehicles.
- Information Hub: Visit the information corner between 10:30 AM and 11:30 AM to receive the latest updates on local events and seasonal flower displays, as staff update it daily based on the official event calendar.
Best Time to Visit
Spring (March–May): Neomorphia flowers bloom from early April, and the adjacent flower park features vibrant cosmos and vibrant red amaranth in late summer.
Summer (June–August): Sunflower fields bloom from late July through mid-August, offering a golden landscape at the nearby farm.
Autumn (September–November): Cosmos and amaranth are in full bloom from early October, with the amaranth fields peaking in late October.
Winter (December–February): The area remains open year-round with scenic views and access to local seafood and seasonal produce.
Ratings
Family-Friendly Review
Offers a children's play area, stroller-friendly paths, and a variety of kid-friendly food options. The adjacent flower farm provides seasonal interactive experiences. Restrooms include baby changing facilities, enhancing family comfort.
Food Lover Review
Features a well-stocked market with fresh local seafood and regional specialties like shellfish and fish-based dishes. The restaurant offers scenic views of Izu Bay, enhancing the dining experience with local flavors and high-quality ingredients.
Car Camping Review
Provides clean restrooms, vending machines, and ample parking for vehicles. The site is quiet and suitable for overnight stays, though no explicit overnight parking policy is listed. Limited facilities for extended camping.
Scenic Beauty Review
Located in Ise-Shima National Park with scenic coastal views and a Spanish-inspired design. Offers excellent photo opportunities with the bay and seasonal flower fields. The surrounding natural beauty enhances the overall aesthetic appeal.



