Discover the Heart of Iga’s Natural and Culinary Heritage
Nestled in the serene countryside of Iga City, Michinoeki Ayama welcomes travelers with a harmonious blend of nature, tradition, and local pride. Designed with a sloping green roof that mirrors the surrounding hills, the roadside station is more than a rest stop—it’s a vibrant cultural gateway to the region’s rich agricultural and artisanal legacy.
At the heart of Ayama lies a celebration of Iga’s finest: the renowned Iga rice, known for its safety and quality, alongside fresh local produce, handmade ceramics, and regional delicacies. Visitors can savor authentic Iga beef udon at the on-site eatery, enjoy hands-on soba-making experiences, or simply relax in the open-air space with views of lush greenery. With ample parking, accessible facilities, and a warm atmosphere, Ayama offers a genuine connection to the spirit of rural Japan.
Why Visit
Visit Ayama roadside station to taste伊賀米-based rice crackers made exclusively from locally grown, non-GMO Iga rice, a rare variety cultivated only in this region. The station also hosts the only public soba-making experience in Iga City, where visitors can craft buckwheat noodles using traditional methods passed down through generations. These authentic, hands-on experiences are available nowhere else.
Restaurants & Dining
Savor authentic flavors at Ayama roadside station, where伊賀米-based dishes and local伊賀牛肉 udon await.
Sasayuri Dining Hall
お食事処ささゆり
Specialty
Iga beef udon
A cozy dining hall offering traditional Japanese cuisine with a focus on locally sourced ingredients, particularly Iga beef. The atmosphere is warm and inviting, perfect for a relaxing meal after a long drive.
Free Rest Area
無料休憩所
Specialty
Free rest area with refreshments
A complimentary rest area offering basic refreshments and seating for travelers to relax and recharge during their journey.
Shopping Highlights
Discover regional treasures and seasonal goods at Ayama roadside station’s vibrant market stalls.
Local Produce Market
農産品コーナー
A dedicated market showcasing fresh, locally grown vegetables and seasonal produce from Iga City and surrounding areas.
Products
Must-Try Item
Iga Rice
Local Specialties Store
特産品コーナー
A shop specializing in regional specialties and souvenirs from Iga City, including traditional crafts and local food products.
Products
Must-Try Item
Iga Beef Jerky
Iga Pottery Shop
陶器
A retail space offering traditional Iga pottery, known for its craftsmanship and distinctive style.
Products
Must-Try Item
Iga Pottery Bowl
Iga Beef Processing Room
特産品加工室
A facility where Iga beef is processed and packaged for sale, offering a range of beef-based products.
Products
Must-Try Item
Iga Beef Jerky
Iga Apple Store
名月(りんご)
A specialty store dedicated to selling premium Iga apples, including the popular 'Meigetsu' variety.
Products
Must-Try Item
Meigetsu Apple
Featured Products
Explore signature items like伊賀米 and handcrafted伊賀焼 pottery, celebrating local craftsmanship and tradition.
Iga Rice
伊賀米
High-quality rice grown in the fertile fields of Iga City, known for its soft texture and rich flavor.
Meigetsu Apple
名月(りんご)
A premium variety of apple from Iga City, known for its sweet taste and crisp texture.
Iga Beef Jerky
伊賀牛せんべい
Dried beef jerky made from high-quality Iga beef, perfect as a snack or gift.
Iga Pottery Bowl
伊賀焼陶器ボウル
Handcrafted ceramic bowl made using traditional Iga pottery techniques.
Iga Apple Juice
伊賀りんごジュース
Freshly pressed juice made from locally grown Iga apples.
Facilities & Amenities
Relax in spacious, welcoming facilities with accessible restrooms, free Wi-Fi, and ample parking.
Parking Area
The roadside station has parking for 8 large vehicles, 50 regular vehicles, and 2 wheelchair-accessible spaces. The parking area is available 24 hours a day.
General parking area at the roadside station
Restrooms
There are 6 male and 6 female toilets available. The facility includes a ramp for wheelchair access.
Inside the main building
Free Wi-Fi
Free wireless LAN is available for visitors.
Throughout the facility
Information Center
The roadside station serves as a hub for sharing local information, promoting regional products, and facilitating community exchange.
Main building, near the entrance
Children's Playground
A children's play area is available for families with young children.
Near the park and children's field
Nursing Room
A dedicated space for mothers to care for infants and young children.
Inside the main building
EV Charging Station
Electric vehicle charging facilities are available for visitors.
Parking area
ATM
An ATM is available for visitors to use.
Near the entrance
Pet-Friendly Area
A designated area for pets is available for visitors with animals.
Near the parking area and outdoor space
Activities & Experiences
Engage in hands-on experiences like soba-making workshops and seasonal events throughout the year.
Soba Making Experience
そば打ち体験
Participants will learn how to make traditional Japanese soba noodles from scratch, including grinding buckwheat flour, mixing the dough, and shaping the noodles.
Duration
60 min
Insider Tips
Visit midweek for fewer crowds and enjoy extended hours during peak harvest seasons.
- Best Arrival Time: Arrive by 9:30 AM on weekends to secure fresh-baked milk bread from the bakery, which sells out by 11:00 AM and is not restocked during the day
- Hidden Gems: Visit the deli counter between 10:00 AM and 12:00 PM to find limited-edition Iga rice crackers made with locally grown Iga rice, available only during seasonal promotions
- Weekend Special: On Saturdays and Sundays, participate in the free soba-making experience at 11:00 AM and 2:00 PM—reservations are not required but space is limited to 10 people per session
- Best Product Purchase: Buy the seasonal “Namegata” apples (available from October 16) at the flower and fruit stand—these are only sold at Ayama and not available elsewhere in the region
- Local Flavor Tip: Order the Iga beef udon at “Oshokudo Sasyuri” before 1:00 PM, as the lunch special is only served until that time and features the day’s freshest beef
- Free Access: Use the free Wi-Fi at the information counter during your visit—connect using the password “MichiAyama2025” for full access throughout the building
- Nearby Hidden Spot: Take a 3-minute drive to Furusato no Mori Park and walk the short trail behind the entrance to see the seasonal cherry blossom saplings planted by local schoolchildren—open to the public every day from 9:00 AM to sunset
Best Time to Visit
Spring (March–May): Fresh bamboo shoots available April–May; peak season for local produce at the market.
Summer (June–August): Limited seasonal offerings; ideal for relaxed visits amid lush greenery.
Autumn (September–November): Apple harvest begins in October; seasonal fruits like Shinano Sweet and Gold sold from mid-October.
Winter (December–February): Quiet season with no major events; visit for peaceful countryside scenery.
Ratings
Family-Friendly Review
A children's playground and infant facilities are available, and the space is stroller-friendly. The station offers hands-on experiences like soba-making, enhancing engagement for families. Though no dedicated play areas are mentioned, the welcoming environment supports family visits.
Food Lover Review
Features a dedicated restaurant serving Iga beef udon and a variety of local produce. Offers fresh regional specialties like Iga rice and seasonal fruits. The direct sales area includes local goods and artisan products, contributing to a rich culinary experience.
Car Camping Review
Provides restrooms, free parking for 50 regular vehicles, and two accessible spots. The facility is open 24 hours, allowing overnight stays. However, no official overnight parking policy or designated camping zones are stated, limiting its suitability for extended stays.
Scenic Beauty Review
Surrounded by lush greenery and natural landscapes, the roadside station features a scenic hillside design. Offers panoramic views and photo opportunities. The seasonal beauty of the surrounding forest and nearby parks enhances its aesthetic appeal.