Discover the Hidden Gem of Kyushu’s Mountain Heartland
Nestled along National Route 443, Hikyo no Sato Izumi stands as a serene gateway to the secluded beauty of the Kumamoto countryside. Surrounded by the majestic peaks of the Kyushu Mountains, this roadside station blends natural tranquility with vibrant local culture. Formerly known as Fureai Center Izumi, it reopened in 2024 as an official roadside station, becoming a vital hub for travelers and a proud showcase of the region’s heritage.
At Hikyo no Sato Izumi, visitors savor the flavors of the land through the seasonal specialties of "Shi-ko Kenjou Rokutan," a restaurant renowned for its expertly crafted game dishes using locally sourced deer and wild boar. The on-site shop, "Mori no Emi," offers an array of regional treasures, including the popular yuzu chili pepper series and premium Izumi tea—available for tasting before purchase. With free Wi-Fi, ample parking, and event spaces for rent, this is more than a stop—it’s a destination.
Why Visit
Hikyo no Sato Izumi stands out as the only roadside station in the region offering authentic game dishes made from locally hunted wild boar and deer, served in the seasonal special menu at its signature restaurant, "Shi-kin-cho Rutan." Visitors can also taste and purchase the exclusive Yuzu-Koshō series, crafted exclusively from citrus and pepper grown in the high-altitude slopes of the area. The station’s highlight is its on-site tasting of Izumi tea, a rare, high-grade green tea grown only in this mountainous locale, available for sampling before purchase.
Restaurants & Dining
Savor seasonal flavors and local game at Hikyo no Sato Izumi's dining hall.

Flame Hearth
滋味健丈 炉丹
Specialty
Seasonal dishes featuring local game meat (jivie) such as wild boar and deer
A dining space that offers hearty meals made with fresh, locally sourced ingredients from the surrounding mountains. The atmosphere is warm and rustic, emphasizing natural flavors and seasonal variety. The restaurant specializes in game meat dishes, with rotating seasonal menus that highlight regional harvests.
Shopping Highlights
Discover authentic local treasures and mountain delicacies at the roadside station shop.

Forest Bounty
森の恵み
A specialty shop offering locally produced goods from Izumi Town, including tea, spices, and seasonal mountain ingredients.
Products
Must-Try Item
Yuzu Pepper Series
Featured Products
Explore signature items like the famed yuzu koshō and premium regional tea.

Yuzu Pepper Series
隠れ里の柚子こしょうシリーズ
A popular spice blend made from locally grown yuzu and chili peppers, known for its bold, aromatic flavor and use in various dishes.

Izumi Tea
いずみ茶
High-quality green tea produced in Izumi Town, known for its fresh aroma and smooth taste, cultivated in the mountainous region of Kumamoto Prefecture.
Facilities & Amenities
Enjoy free Wi-Fi, restrooms, parking, and event spaces at the roadside station.
Parking
The roadside station provides parking facilities for visitors.
Located at the roadside station premises
Restroom
Restrooms are available for visitors, including accessible facilities.
Located within the roadside station premises
Free Wi-Fi
Free Wi-Fi is available throughout the roadside station.
Available in all areas of the roadside station
Information Counter
An information counter provides road, tourism, medical, and weather information. Outdoor bulletin boards offer 24-hour access to route maps and brochures.
Located inside the shop area
Nursing Room
A dedicated nursing room is available for mothers with infants.
Located within the roadside station premises
Insider Tips
Plan visits around seasonal events and check reservation details in advance.
- Best Arrival Time: Visit between 9:30 AM and 10:00 AM on weekends to secure a seat at the restaurant "Shi-kenjou Rodan" before the popular "Mushroom and Pork Rice Bowl" sells out by 11:30 AM.
- Hidden Gems: At the specialty shop "Mori no Emi," look for the limited-edition "Yuzu Koshō" sauce set labeled "Seasonal Harvest 2025" — these are only available during fall and sold out by mid-October.
- Weekend Special: On Sundays, the "Fureai Center Izumi" information board outside the main building displays the weekly schedule for local artisan demonstrations — check it at 9:15 AM to catch the 9:30 AM tea blending session at the "Izumi Tea" booth.
- Must-Try Menu Item: Order the "Deer Katsudon" at "Shi-kenjou Rodan" during the autumn season — this seasonal special is only available from October 21 to November 15, and is prepared with locally sourced deer meat from the region’s sustainable hunting program.
- Best Time to Buy Local Tea: Visit the "Mori no Emi" shop before 11:00 AM to access the free tea tasting samples — the "Izumi Tea" brand offers a daily rotating selection of six different regional blends, each available only until noon.
- Off-the-Beaten-Path Experience: Head to the outdoor information board near the parking lot every Friday afternoon to view the latest "Local Producer Spotlight" — this board lists small-scale farmers and artisans who occasionally host pop-up sales inside the shop during their featured week.
- Event-Driven Visit: Plan your trip for the first weekend of November to attend the "Izumi Red Maple Festival," when the roadside station hosts a special "Forest-to-Table" cooking demo using locally foraged ingredients, including wild mountain vegetables and fresh deer meat.
Best Time to Visit
Spring (March-May): Peak season for the Shaka-in Flower Festival in April and fresh bamboo shoots available at the market.
Summer (June-August): Enjoy the Hira-ya Izumi Tea Festival in June and seasonal dishes featuring local mountain ingredients.
Autumn (September-November): Visit during the Izu Town Maple Festival in November for stunning fall foliage and seasonal special menus.
Winter (December-February): Experience the quiet beauty of the mountain village and enjoy winter-themed meals at the restaurant.
Ratings
Family-Friendly Review
Offers stroller-friendly paths, baby-changing facilities, and a quiet environment. Though no dedicated play area exists, interactive elements like seasonal food events and local product displays engage children. Family meals are available with kid-friendly options at the restaurant.
Food Lover Review
Features a high-quality restaurant specializing in local game meat and seasonal dishes. Offers diverse regional specialties, including unique yuzu chili products and fresh local tea. The shop provides premium, locally sourced ingredients and excellent food experiences.
Car Camping Review
Has restrooms, parking, and vending machines, supporting basic overnight needs. The site is quiet and secluded with a peaceful atmosphere. However, no official overnight parking policy is mentioned, limiting its reliability for extended stays.
Scenic Beauty Review
Located in a mountainous area with scenic views of the Kyushu mountain range. Offers natural surroundings with seasonal beauty, especially during autumn foliage events. Though no formal viewpoint exists, the setting provides strong visual appeal and tranquil ambiance.


