Discover the Heart of Rural Japan at 633 Bi no Sato
Nestled at the crossroads of National Routes 194 and 439 in Ino Town, Kochi Prefecture, 633 Bi no Sato is more than a roadside station—it’s a vibrant cultural gateway connecting the lush landscapes of the Shikoku region. Designed with sustainability and accessibility in mind, this uniquely crafted wooden complex blends traditional craftsmanship with modern comfort, using local timber and natural light to create a welcoming sanctuary for travelers.
Here, visitors experience authentic regional charm through seasonal farm produce, handcrafted sweets, and locally inspired meals at the on-site shop and café. With ample parking, EV charging, accessible facilities, and a range of outdoor activities including hiking, camping, and kayaking, 633 Bi no Sato offers a complete rural escape. Whether you're seeking tranquility, adventure, or a taste of local life, this roadside station delivers a deeply enriching journey.
Why Visit
Visit 633 Bi no Sato to experience the region’s only roadside station offering guided hikes through the Asabe Flower Forest in Jigokumori Nature Park, a rare wild azalea grove accessible only via the station’s trailhead. Here, you’ll also find the only on-site café in the area serving handmade sweets made exclusively from local Go-Hoku strawberries and grapes—fruits renowned for their deep sweetness and vibrant summer harvest. This is the only place where you can enjoy these seasonal treasures paired with views of the surrounding Kurokawa River valley.
Restaurants & Dining
Savor seasonal flavors at 633 Bi no Sato, where local ingredients meet homemade charm in every bite.
Farmers' Market Restaurant
農産物直売所
Specialty
Seasonal local produce and homemade meals
A cozy dining space offering meals made with fresh, locally sourced ingredients from the Go-Hoku region. The atmosphere is warm and welcoming, ideal for travelers seeking a taste of regional cuisine.
Café with Local Specialties
カフェ
Specialty
Handcrafted desserts and regional beverages
A charming café serving homemade sweets and locally inspired drinks. The ambiance is relaxed and rustic, perfect for a quiet break with a view of the surrounding nature.
Seasonal Food Stall
季節の屋台
Specialty
Fresh seasonal dishes from local farmers
A temporary food stall offering seasonal dishes crafted from fresh produce harvested in the Go-Hoku area. The atmosphere is lively and community-oriented, with a focus on seasonal flavors.
Shopping Highlights
Discover authentic regional goods and handcrafted treasures at the roadside station’s vibrant retail space.
Farmers' Market
農産物直売所
A market selling fresh seasonal produce from local farmers in the Go-Hoku region, including watermelons, grapes, strawberries, and other regional fruits and vegetables.
Products
Must-Try Item
Local strawberries
Local Craft Shop
手作り工芸品
A shop featuring handmade crafts and artisanal goods made by local artisans using traditional techniques and natural materials.
Products
Must-Try Item
Hand-carved wooden figurines
Souvenir Shop
お土産屋
A retail space offering a variety of souvenirs and gifts inspired by the local culture, nature, and regional identity of the Go-Hoku area.
Products
Must-Try Item
Regional postcard set
Bakery
パン屋
A small bakery specializing in fresh-baked goods made with local ingredients, including bread, pastries, and seasonal treats.
Products
Must-Try Item
Local honey croissant
Alcohol Shop
お酒屋
A shop offering locally produced alcoholic beverages, including fruit wines, sake, and regional spirits.
Products
Must-Try Item
Strawberry sake
Featured Products
Explore signature specialties like fresh seasonal fruits and artisanal treats made from local ingredients.
Local Strawberries
地元いちご
Fresh, sweet strawberries grown in the Go-Hoku region, known for their vibrant color and rich flavor.
Local Watermelon
地元スイカ
Juicy and refreshing watermelons harvested from local farms in the Go-Hoku area, perfect for summer enjoyment.
Grape Jam
ぶどうジャム
Handmade jam made from fresh grapes grown in the region, with a natural sweetness and rich flavor.
Strawberry Sake
いちごさけ
A unique regional sake infused with fresh strawberries, offering a delicate balance of sweetness and crispness.
Honey Croissant
ハチミツクロワッサン
A flaky, buttery croissant filled with locally sourced honey, crafted daily in the on-site bakery.
Hand-Carved Wooden Figurines
手彫り木製フィギュア
Artisan-made wooden figurines crafted by local artisans using sustainably sourced wood from the region.
Regional Postcard Set
地元ポストカードセット
A set of beautifully designed postcards showcasing scenic views and cultural landmarks from the Go-Hoku area.
Local Fruit Wine
地元フルーツワイン
A naturally fermented wine made from seasonal fruits grown in the region, offering a unique taste of local terroir.
Facilities & Amenities
Enjoy thoughtful amenities including accessible restrooms, EV charging, and serene rest areas for every traveler.
Parking Lot
Available for 25 standard cars and 5 large vehicles. Includes 2 accessible parking spaces for people with disabilities. Open 24 hours.
Main facility area
Toilet
Men's restroom with 7 fixtures, women's restroom with 5 fixtures. Includes one accessible toilet for people with disabilities.
Main facility area
Information Corner
Provides information and assistance to visitors. Located within the main roadside station building.
Main facility area
Playground
A park area for children to play and enjoy outdoor activities.
Near the park area
EV Charging Station
Electric vehicle charging equipment available on-site. Supports charging with up to 50kW power.
Parking area
Nursing Room
A dedicated room for mothers to breastfeed their infants. Equipped with a changing table.
Inside the facility
Diaper Changing Table
A changing table provided for infants and young children, located in the nursing room area.
Inside the facility
Wi-Fi
Free Wi-Fi access available for visitors throughout the roadside station.
Main facility area
Hot Spring
On-site hot spring facility for relaxation and wellness. Includes shower facilities.
Adjacent to the main facility
Shower
Public shower facilities available for visitors, located near the hot spring area.
Near the hot spring
Pet Area
Designated area for pets, allowing visitors to walk their animals safely.
Near the park and outdoor areas
Insider Tips
Plan your visit during peak harvest times and arrive early to enjoy the best selections and quiet moments.
- Best Arrival Time: Visit between 9:30 AM and 10:00 AM on weekends to secure a seat at the bakery counter before the fresh milk bread sells out—typically by 11:00 AM.
- Hidden Gems: Check the deli counter near the information desk for limited-edition seasonal jams made from locally grown strawberries and grapes, available only during peak harvest months.
- Weekend Special: On Saturdays and Sundays, the on-site café offers a special “Wood-Fired Bread & Local Cheese” combo that is only available from 10:00 AM to 12:00 PM—arrive early to avoid missing it.
- Parking Strategy: Reserve a spot in the designated wheelchair-accessible parking area if you plan to use the accessible restroom or the universal seating near the information corner, as these spaces are often occupied early.
- Best Time for Quiet Enjoyment: Visit on a weekday between 1:00 PM and 2:30 PM when the café and restaurant are less crowded, allowing you to enjoy the natural light and views from the main hall’s large windows.
- Must-Try Local Product: Purchase the “Gohoku Fruit Tart” at the gift shop—made with seasonal fruit from the nearby Gohoku region and only available during the summer months (June through August).
- Free WiFi Access: Use the free Wi-Fi at the information corner by connecting to the network named “633bi_sato_WiFi” and enter the password displayed on the sign near the entrance—ideal for checking real-time updates on the nearby campsite availability.
Best Time to Visit
Spring (March–May): Late March to April features peak canola flower viewing and seasonal bamboo shoot harvests at the market.
Summer (June–August): July and August offer fresh watermelon and strawberry picking, with peak harvests at the roadside station.
Autumn (September–November): September brings grape harvests and autumn foliage viewing in the surrounding natural park.
Winter (December–February): December features seasonal sweet treats and warm meals, ideal for cozy visits during colder months.
Ratings
Family-Friendly Review
Offers play areas, restrooms with baby changing tables, nursing rooms, and stroller access. Includes family-friendly dining and educational experiences like the museum and nature park, making it highly suitable for families.
Food Lover Review
Features a well-stocked market with seasonal local produce like watermelon, grapes, and strawberries. Offers diverse local dishes, handmade desserts, and quality dining options, enhancing the overall food experience.
Car Camping Review
Provides restrooms, showers, and picnic areas suitable for short stays. While it has an adjacent campsite, overnight parking is not clearly permitted, and noise levels may affect comfort.
Scenic Beauty Review
Offers panoramic views from the lookout point and access to natural parks with seasonal landscapes. The surrounding forest and riverside scenery provide strong photo opportunities and a serene atmosphere.