Station Matsuyama

Kagoshima道の駅「松山

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Discover the Heart of Satsuma’s Agricultural Legacy

Matsuyama roadside station stands at the crossroads of history and harvest, nestled along the scenic route between Kushiro and Sibushi in Kagoshima Prefecture. Located just five minutes from the Matsuyama IC on the Miyazaki Expressway and fifteen minutes from Sadowara IC on the Tōkyū Expressway, it serves as a vibrant gateway to the region’s rural charm. Built around the historic site of Matsuyama Castle, the station proudly celebrates the area’s deep roots in agriculture and livestock, turning tradition into a living experience.

Visitors are drawn to its unique blend of culture and cuisine. The striking facility, inspired by samurai armor, houses a popular café offering locally crafted soft serve and crepes made with fresh dairy and regional tea. Beyond treats, the station features a bustling local market, family and group lodging, and spacious outdoor areas perfect for relaxation. Seasonal events like the Autumn Festival and the Buddha Festival bring the community to life, making Matsuyama not just a stop, but a destination.

Why Visit

Matsuyama roadside station stands out for its unique fusion of history and local flavor. Home to the only artisanal milk ice cream made from Jersey cows raised in the region, it offers a creamy, rich treat impossible to find elsewhere. Visitors can also savor handcrafted crepes using locally sourced milk and tea, served beneath a striking building shaped like a samurai helmet—a tribute to Matsuyama’s legacy as the heart of the Yachiku Matsuyama Domain.

Restaurants & Dining

Savor local flavors at Matsuyama roadside station, where fresh produce and regional specialties shine in every bite.

Matsuyama Castle Town Specialties

松山城下町特産

Specialty

Local cuisine inspired by Matsuyama Castle Town heritage

A restaurant offering traditional dishes rooted in the history and culture of Matsuyama Castle Town, with a focus on regional ingredients and authentic flavors.

Traditional atmosphere
Local ingredient focus
Cultural heritage theme
Opening Hours: 09:00-18:00

Shopping Highlights

Discover unique local crafts and seasonal goods at Matsuyama roadside station’s vibrant market stalls.

Souvenir Shop

Yachiku Furusato Village & Craft Market

やっちくふるさと村・物産館

A retail shop selling local crafts, souvenirs, and regional specialties from the Matsuyama area.

Products

Local crafts
Traditional snacks
Regional agricultural products

Must-Try Item

Matsuyama Castle-themed souvenirs

Opening Hours: 09:00-18:00
Farmers Market

Local Produce Market

地元野菜販売所

A market specializing in fresh, locally grown vegetables and farm-fresh produce from the region.

Products

Fresh vegetables
Seasonal produce

Must-Try Item

Organic local vegetables

Opening Hours: 09:00-18:00
Butcher Shop

Matsuyama Dairy & Meat Shop

松山畜産販売所

A specialty shop offering locally raised meat and dairy products from Matsuyama's livestock farms.

Products

Local beef
Fresh milk
Dairy products

Must-Try Item

Matsuyama beef

Opening Hours: 09:00-18:00

Featured Products

Explore signature products like artisanal sweets and farm-fresh vegetables, proudly representing Matsuyama’s agricultural heritage.

Matsuyama Castle-themed Souvenir

松山城テーマお土産

Popular
Bestseller

A unique souvenir inspired by the historical Matsuyama Castle, featuring traditional design elements and local craftsmanship.

Local Organic Vegetables

地元有機野菜

Farm Fresh
Bestseller

Fresh, organically grown vegetables sourced directly from local farms in the Matsuyama region.

Matsuyama Beef

松山牛

Premium
Bestseller

Premium locally raised beef known for its rich flavor and tender texture, produced in the Matsuyama area.

Matsuyama Milk

松山牛乳

Local Dairy
Bestseller

Fresh, high-quality milk produced from local cows in the Matsuyama region, known for its creamy taste.

Matsuyama Craft Tea

松山工芸茶

Artisan

Handcrafted tea made using traditional methods and locally sourced tea leaves from the region.

Facilities & Amenities

Enjoy convenient amenities including 24-hour restrooms, parking, and phone access at Matsuyama roadside station.

Parking

The parking area is available 24 hours a day.

Near the roadside station entrance

Restroom

Restrooms are available 24 hours a day.

Inside the roadside station complex

Sensyo (Special Toilet)

A special toilet facility is available for convenience.

Inside the roadside station complex

Information Corner

An information corner is available for visitors seeking guidance or local information.

Inside the roadside station complex

Fureai Plaza (Play Area)

A play area for children and families to enjoy outdoor activities.

Near the main building

Multi-purpose Plaza

A multi-purpose open space for gatherings, events, and recreational use.

Adjacent to the main building

Baby Care Facility

A dedicated space for nursing mothers and infant care.

Inside the roadside station complex

Wi-Fi

Free Wi-Fi is available for visitors.

Throughout the roadside station premises

ATM

An ATM is available for financial transactions.

Near the entrance of the roadside station

EV Charging Station

Electric vehicle charging station available for visitors.

Near the parking area

Restaurant

A restaurant is available for dining, though it is currently closed.

Inside the roadside station complex

Café

A café offering light meals and snacks, including local milk and tea-based crepes.

Inside the roadside station complex

Rest Area

A rest area for visitors to relax and take a break.

Inside the roadside station complex

Shop

A shop selling local products, souvenirs, and fresh local vegetables.

Inside the roadside station complex

Accommodation Facility

Accommodation options include a group dormitory (15 people) and family cabins (1–6 people).

On-site at the roadside station

Insider Tips

Visit on weekends to catch the autumn festival or enjoy quiet mornings before crowds arrive at Matsuyama roadside station.

  • Best Arrival Time: Visit between 9:30 AM and 10:30 AM on weekdays to catch the fresh batch of milk bread from the bakery counter, which is restocked daily and often sells out by 11:00 AM.
  • Hidden Gems: At the deli counter inside the "Yachiku Furusato Village & Craft Market," look for the daily special of homemade pickled vegetables made from local farm produce—available only during the 10:00 AM to 12:00 PM window.
  • Weekend Special: On the second Saturday and Sunday of November, visit the "Autumn Festival of Yachiku Matsuyama Domain" to see live samurai reenactments and sample traditional domain-era snacks like roasted sweet potato with local honey.
  • Best Snack Choice: Order the local milk-based crepe at the main kiosk between 11:00 AM and 2:00 PM, as it uses fresh cow’s milk from nearby farms and is only available during that time slot.
  • Souvenir Tip: Purchase the "Matsuyama Domain History Booklet" at the information desk—it includes a map of the former castle grounds and is only sold at the roadside station, not available online.
  • Family-Friendly Action: Use the baby-changing station located near the entrance to the rest area, which is equipped with a high chair and is specifically designated for families visiting the nearby Matsuyama Castle Ruins.
  • Parking Strategy: Park in the designated "Family and Group" parking zone near the lodging building if you plan to stay overnight or use the multi-purpose field, as it offers direct access to the rest area and the playground.

Best Time to Visit

Spring (March–May): Canola flowers bloom in late March to April, and fresh bamboo shoots are available at the market.

Summer (June–August): The annual Shibusu Port Festival takes place in July, featuring local seafood and cultural events.

Autumn (September–November): The Autumn Festival of Yatchiku Matsuyama Castle Town is held on the second weekend of November.

Ratings

Family-Friendly Review

Matsuyama roadside station offers a family dormitory, stroller-friendly paths, and a play area. It includes baby facilities, kid-friendly treats, and educational farm activities. The site is safe and accessible with clear signage.

Food Lover Review

The station features local specialties like regional milk-based soft cream and crepes. It offers fresh produce from the farm, diverse snacks, and high-quality artisanal food. The food experience is authentic and regionally rooted.

Car Camping Review

It provides 24-hour restrooms and parking, suitable for short stops. However, there is no designated camping area or overnight parking policy. Noise and lack of quiet zones limit suitability for extended stays.

Scenic Beauty Review

The station overlooks the historic Matsuyama Castle site and offers views of surrounding rural landscapes. Seasonal beauty is evident in cherry blossoms and autumn foliage. The atmosphere is serene and culturally rich.

Essential Information

Address
1526-1 Matsuyama-cho, Shinbashi, Shibushi, Kagoshima Prefecture
899-7601
Operating Hours
09:00-18:00
Parking
85
Regular
6
Large vehicles
2
Accessible
Map Code
238 875 341
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