Discover the Heart of Satsuma’s Agricultural Legacy
Matsuyama roadside station stands at the crossroads of history and harvest, nestled along the scenic route between Kushiro and Sibushi in Kagoshima Prefecture. Located just five minutes from the Matsuyama IC on the Miyazaki Expressway and fifteen minutes from Sadowara IC on the Tōkyū Expressway, it serves as a vibrant gateway to the region’s rural charm. Built around the historic site of Matsuyama Castle, the station proudly celebrates the area’s deep roots in agriculture and livestock, turning tradition into a living experience.
Visitors are drawn to its unique blend of culture and cuisine. The striking facility, inspired by samurai armor, houses a popular café offering locally crafted soft serve and crepes made with fresh dairy and regional tea. Beyond treats, the station features a bustling local market, family and group lodging, and spacious outdoor areas perfect for relaxation. Seasonal events like the Autumn Festival and the Buddha Festival bring the community to life, making Matsuyama not just a stop, but a destination.
Why Visit
Matsuyama roadside station stands out for its unique fusion of history and local flavor. Home to the only artisanal milk ice cream made from Jersey cows raised in the region, it offers a creamy, rich treat impossible to find elsewhere. Visitors can also savor handcrafted crepes using locally sourced milk and tea, served beneath a striking building shaped like a samurai helmet—a tribute to Matsuyama’s legacy as the heart of the Yachiku Matsuyama Domain.
Restaurants & Dining
Savor local flavors at Matsuyama roadside station, where fresh produce and regional specialties shine in every bite.
Matsuyama Castle Town Specialties
松山城下町特産
Specialty
Local cuisine inspired by Matsuyama Castle Town heritage
A restaurant offering traditional dishes rooted in the history and culture of Matsuyama Castle Town, with a focus on regional ingredients and authentic flavors.
Shopping Highlights
Discover unique local crafts and seasonal goods at Matsuyama roadside station’s vibrant market stalls.
Yachiku Furusato Village & Craft Market
やっちくふるさと村・物産館
A retail shop selling local crafts, souvenirs, and regional specialties from the Matsuyama area.
Products
Must-Try Item
Matsuyama Castle-themed souvenirs
Local Produce Market
地元野菜販売所
A market specializing in fresh, locally grown vegetables and farm-fresh produce from the region.
Products
Must-Try Item
Organic local vegetables
Matsuyama Dairy & Meat Shop
松山畜産販売所
A specialty shop offering locally raised meat and dairy products from Matsuyama's livestock farms.
Products
Must-Try Item
Matsuyama beef
Featured Products
Explore signature products like artisanal sweets and farm-fresh vegetables, proudly representing Matsuyama’s agricultural heritage.
Matsuyama Castle-themed Souvenir
松山城テーマお土産
A unique souvenir inspired by the historical Matsuyama Castle, featuring traditional design elements and local craftsmanship.
Local Organic Vegetables
地元有機野菜
Fresh, organically grown vegetables sourced directly from local farms in the Matsuyama region.
Matsuyama Beef
松山牛
Premium locally raised beef known for its rich flavor and tender texture, produced in the Matsuyama area.
Matsuyama Milk
松山牛乳
Fresh, high-quality milk produced from local cows in the Matsuyama region, known for its creamy taste.
Matsuyama Craft Tea
松山工芸茶
Handcrafted tea made using traditional methods and locally sourced tea leaves from the region.
Facilities & Amenities
Enjoy convenient amenities including 24-hour restrooms, parking, and phone access at Matsuyama roadside station.
Parking
The parking area is available 24 hours a day.
Near the roadside station entrance
Restroom
Restrooms are available 24 hours a day.
Inside the roadside station complex
Sensyo (Special Toilet)
A special toilet facility is available for convenience.
Inside the roadside station complex
Information Corner
An information corner is available for visitors seeking guidance or local information.
Inside the roadside station complex
Fureai Plaza (Play Area)
A play area for children and families to enjoy outdoor activities.
Near the main building
Multi-purpose Plaza
A multi-purpose open space for gatherings, events, and recreational use.
Adjacent to the main building
Baby Care Facility
A dedicated space for nursing mothers and infant care.
Inside the roadside station complex
Wi-Fi
Free Wi-Fi is available for visitors.
Throughout the roadside station premises
ATM
An ATM is available for financial transactions.
Near the entrance of the roadside station
EV Charging Station
Electric vehicle charging station available for visitors.
Near the parking area
Restaurant
A restaurant is available for dining, though it is currently closed.
Inside the roadside station complex
Café
A café offering light meals and snacks, including local milk and tea-based crepes.
Inside the roadside station complex
Rest Area
A rest area for visitors to relax and take a break.
Inside the roadside station complex
Shop
A shop selling local products, souvenirs, and fresh local vegetables.
Inside the roadside station complex
Accommodation Facility
Accommodation options include a group dormitory (15 people) and family cabins (1–6 people).
On-site at the roadside station
Insider Tips
Visit on weekends to catch the autumn festival or enjoy quiet mornings before crowds arrive at Matsuyama roadside station.
- Best Arrival Time: Visit between 9:30 AM and 10:30 AM on weekdays to catch the fresh batch of milk bread from the bakery counter, which is restocked daily and often sells out by 11:00 AM.
- Hidden Gems: At the deli counter inside the "Yachiku Furusato Village & Craft Market," look for the daily special of homemade pickled vegetables made from local farm produce—available only during the 10:00 AM to 12:00 PM window.
- Weekend Special: On the second Saturday and Sunday of November, visit the "Autumn Festival of Yachiku Matsuyama Domain" to see live samurai reenactments and sample traditional domain-era snacks like roasted sweet potato with local honey.
- Best Snack Choice: Order the local milk-based crepe at the main kiosk between 11:00 AM and 2:00 PM, as it uses fresh cow’s milk from nearby farms and is only available during that time slot.
- Souvenir Tip: Purchase the "Matsuyama Domain History Booklet" at the information desk—it includes a map of the former castle grounds and is only sold at the roadside station, not available online.
- Family-Friendly Action: Use the baby-changing station located near the entrance to the rest area, which is equipped with a high chair and is specifically designated for families visiting the nearby Matsuyama Castle Ruins.
- Parking Strategy: Park in the designated "Family and Group" parking zone near the lodging building if you plan to stay overnight or use the multi-purpose field, as it offers direct access to the rest area and the playground.
Best Time to Visit
Spring (March–May): Canola flowers bloom in late March to April, and fresh bamboo shoots are available at the market.
Summer (June–August): The annual Shibusu Port Festival takes place in July, featuring local seafood and cultural events.
Autumn (September–November): The Autumn Festival of Yatchiku Matsuyama Castle Town is held on the second weekend of November.
Ratings
Family-Friendly Review
Matsuyama roadside station offers a family dormitory, stroller-friendly paths, and a play area. It includes baby facilities, kid-friendly treats, and educational farm activities. The site is safe and accessible with clear signage.
Food Lover Review
The station features local specialties like regional milk-based soft cream and crepes. It offers fresh produce from the farm, diverse snacks, and high-quality artisanal food. The food experience is authentic and regionally rooted.
Car Camping Review
It provides 24-hour restrooms and parking, suitable for short stops. However, there is no designated camping area or overnight parking policy. Noise and lack of quiet zones limit suitability for extended stays.
Scenic Beauty Review
The station overlooks the historic Matsuyama Castle site and offers views of surrounding rural landscapes. Seasonal beauty is evident in cherry blossoms and autumn foliage. The atmosphere is serene and culturally rich.



