Discover the Gateway to the Seto Inland Sea
Toyohama roadside station, nestled at the border between Ehime and Kagawa Prefectures, stands as a vibrant gateway to the serene beauty of the Seto Inland Sea. Perched in the heart of Kanonji City, it offers sweeping views of the ocean from its panoramic observation deck, where golden sunsets paint the sky in breathtaking hues. Known locally as a spiritual site for prosperity, the station’s "Golden Treasure Shrine" invites visitors to write their wishes on prayer slips and seek good fortune.
Beyond its scenic allure, Toyohama shines as a culinary destination. The on-site o-shan cafeteria serves up fresh seafood delights like hamachi pickle bowl and local favorites such as the award-winning wagashi-style rice cracker soft serve. With seasonal menus, a bustling weekend market, and a warm, welcoming atmosphere, it’s a place where food, nature, and community come together. Whether you're stopping for a meal or seeking inspiration, Toyohama promises a memorable journey.
Why Visit
Perched at the boundary of Kagawa and Ehime, Toyohama roadside station offers a rare view of the Seto Inland Sea from its elevated lookout, where golden sunsets illuminate the water below. Here, you can’t miss the uniquely regional "Washibun Oiri Soft" — a four-time winner of the JAF regional food poll — and the signature Hamachi Zuke Don (Hamachi Marinated Rice Bowl), crafted with locally caught sea bream and a secret soy-based marinade. These dishes are found nowhere else.
Restaurants & Dining
Savor fresh seafood and local flavors at Toyohama roadside station's cozy dining area.
O-Shan Dining Hall
おーしゃん食堂
Specialty
Seafood and local Sichuan-style dishes with a focus on fresh catches from Seto Inland Sea
A cozy dining hall offering a blend of regional Japanese cuisine with a touch of Sichuan-inspired flavors. The atmosphere is warm and inviting, perfect for enjoying meals with scenic views of the sea.
Shopping Highlights
Discover unique local goods and regional specialties at Toyohama roadside station's vibrant shops.
Local Seafood Market
魚屋がやっている海鮮料理
A dedicated seafood market offering fresh catches from the Seto Inland Sea, including fish, shellfish, and prepared seafood dishes.
Products
Must-Try Item
Mackerel Marinated Rice Bowl (Shi)
JAF-Recommended Specialty Store
JAF人気投票で四国No.1に輝いた「和三盆おいりソフト」
A specialty store featuring the top-rated 'Washibashu Oiri Soft' from JAF's Shikoku popularity vote, along with other regional confections.
Products
Must-Try Item
Washibashu Oiri Soft
Kagawa Regional Brand Store
観音寺地域ブランド商品
A retail space showcasing branded products from the Kannonji region, highlighting local craftsmanship and agricultural excellence.
Products
Must-Try Item
Kannonji Regional Brand Goods
Farmers Market
フリーマーケット
A seasonal farmers market held on weekends and holidays, featuring local farmers and artisans selling fresh produce and handmade goods.
Products
Must-Try Item
Seasonal Produce
Featured Products
Try signature items like golden-embossed lucky charms and regional delicacies crafted with pride.
Golden Fortune Shrine Blessing Paper
黄金持ちの聖地
A special paper used at the Golden Fortune Shrine to write wishes and prayers for prosperity and good luck.
Seto Inland Sea View Postcard
瀬戸内海が見える道の駅
A scenic postcard featuring the panoramic view of the Seto Inland Sea from the roadside station.
Washibashu Oiri Soft Ice Cream
和三盆おいりソフト
A signature soft ice cream made with traditional Japanese sugar and roasted rice, recognized as the top-rated product in Shikoku by JAF.
Kannonji Regional Brand Rice
観音寺地域ブランド米
Premium rice grown in the Kannonji region, known for its exceptional flavor and texture.
Facilities & Amenities
Enjoy convenient amenities including spacious parking, restrooms, and scenic viewing areas.
Parking Lot
The roadside station has a parking facility with space for 56 vehicles.
Adjacent to the main facility
Restroom
Public restrooms are available for visitors.
Inside the roadside station building
Wi-Fi
Free Wi-Fi access is available for guests.
Throughout the premises
Information Center
An information center provides visitors with local tourism information, maps, and assistance.
Main entrance area
Play Area
A designated play area is available for children.
Near the outdoor plaza
Onsen
A hot spring bath facility is available for visitors to enjoy.
Within the facility complex
Bike Rental
Bicycles can be rented on-site for exploring the surrounding area.
Near the entrance
Nursing Room
A private room equipped for breastfeeding and baby care.
Inside the restroom area
EV Charging Station
Electric vehicle charging stations are available for visitors.
Near the parking lot
ATM
An ATM is available for cash withdrawals.
Near the entrance
Pet Area
A designated area for pets to rest and relieve themselves.
Outside the main building
Insider Tips
Visit on weekends for lively markets and arrive early to enjoy the sunset over Seto Inland Sea.
- Best Arrival Time: Arrive by 11:00 AM on weekends to secure a seat at the o-shan cafeteria before the lunch rush, as the Hama-chi Tsuke Don (Shi) and Seven Fortune Bowl Bento are often sold out by 1:00 PM.
- Hidden Gems: Visit the deli counter between 11:00 AM and 1:00 PM to pick up the Hama-chi Tsuke Don (Shi), a seasonal specialty only available at the roadside station and not on the main menu.
- Weekend Special: On Saturdays and Sundays, check the food truck area near the parking lot between 10:00 AM and 2:00 PM, where local vendors sell kaki fry and sashimi from the surrounding waters.
- Best Value Meal: Order the Hama-chi Saimin (Hama-chi Tsuke Don) with a side of Yuzu Udon for a complete meal at 1,300 yen, as this combo is listed as a featured dish on the menu and is only available during the seasonal promotion.
- Tea & Souvenir Combo: Purchase the Washoku Iori Soft (a regional favorite) and pair it with a Miso Soup Bento from the in-house shop for a unique, authentic local taste experience—this combo is highlighted as a top pick in the official information section.
- Reservation Tip: Call the roadside station at 0875-56-3655 before 10:00 AM on weekdays to reserve the Seven Fortune Bowl Bento for pickup between 11:00 AM and 3:00 PM, as it sells out quickly and is only available via pre-order.
- Golden Luck Spot: After visiting the Golden Luck Shrine (Kan-ko no Seichi) at the viewing platform, write your wish on a provided prayer slip and place it in the offering box—this tradition is specifically mentioned as a popular photo spot for visitors.
Best Time to Visit
Spring (March-May): Fresh sea bream dishes available from April, with seasonal offerings like the Hamachi Tsuke Don (Zhi) and seasonal tempura udon.
Summer (June-August): Limited-time ramen and cold noodles featured, including the seasonal soy-tomato ramen and cold dan dan noodles.
Autumn (September-November): The seasonal kaki fry set is available, highlighting fresh local oysters and seafood.
Winter (December-February): The special "Seven Lucky Gods Bowl" bento is offered, perfect for festive dining.
Ratings
Family-Friendly Review
Toyohama roadside station offers a spacious playground, stroller-friendly paths, and clean restrooms. Family-friendly dining options include kid-sized portions and a variety of local snacks. Educational elements include seasonal market events and cultural exhibits.
Food Lover Review
The station features diverse, high-quality dining options with fresh seafood, local specialties like Hamachi zuke don, and unique regional products. The menu includes seasonal dishes and artisanal items, with strong emphasis on local ingredients and craftsmanship.
Car Camping Review
Toyohama provides ample parking for 56 vehicles, clean restrooms, and vending machines. The area is relatively quiet, though not designated for overnight camping. No explicit overnight parking policy is stated.
Scenic Beauty Review
The station offers panoramic views of the Seto Inland Sea and scenic sunset vistas from its observation deck. Seasonal beauty is evident in spring cherry blossoms and summer sea views. The layout and natural surroundings enhance its aesthetic appeal.

