Station Shōdoshima Furusato Village

Kagawa道の駅「小豆島ふるさと村

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Discover the Heart of Shodoshima at Shōdoshima Furusato Village

Nestled along the sun-drenched shores of the Seto Inland Sea, Shōdoshima Furusato Village is a vibrant roadside station that celebrates the island’s rich natural beauty, cultural heritage, and culinary excellence. More than a mere rest stop, it’s a full-day destination where visitors can swim, explore, cook, camp, and connect with the rhythm of island life. Surrounded by olive groves and framed by the famed "Sunset 100" views, the station offers a seamless blend of relaxation and adventure.

From hands-on experiences like kayaking and handmade crafts to seasonal delights such as fresh soba noodles and strawberry picking, every visit feels unique. The on-site restaurant and specialty shop showcase Shodoshima’s renowned products—olive oil, soy sauce, and hand-rolled soba—while the family pool, fishing pier, and campsite invite extended stays. Whether you're seeking a quiet sunset moment or an energetic day of exploration, Shōdoshima Furusato Village delivers the essence of island living.

Why Visit

Shōdoshima Furusato Village stands out as the only roadside station in the region offering hands-on experiences with the island’s most iconic crafts and cuisine. Visitors can try authentic handmade soba noodles at the dedicated hand-rolled soba hall, where locals still use traditional methods passed down for generations. The village also hosts exclusive seasonal events like strawberry picking with unlimited sampling, and rare opportunities to explore the sea via kayak or stand-up paddleboard—activities uniquely tied to the island’s coastal landscape.

Restaurants & Dining

Savor authentic local flavors at Shōdoshima Furusato Village, where seasonal specialties like fresh soba and olive ramen await.

Light Food and Drink Corner

軽食喫茶

Specialty

Seasonal and local dishes featuring Shodoshima's famous products

A casual dining area offering a variety of light meals and snacks, with a focus on fresh, locally sourced ingredients from Shodoshima. The atmosphere is relaxed and welcoming, perfect for a quick bite or a leisurely break during your visit.

Outdoor seating
Family-friendly
Seasonal menu

Opening Hours: 08:30-17:00

Shodoshima Noodle Pavilion

手延べそうめん館

Specialty

Traditional hand-pulled noodle experience

A dedicated space for experiencing the art of making and enjoying Shodoshima's famous hand-pulled noodles. Visitors can watch demonstrations and enjoy freshly made noodles in a serene, cultural setting.

Noodle-making demonstration
Cultural experience
Local ingredient focus

Opening Hours: 09:30-16:00

Shopping Highlights

Discover unique regional treasures at Shōdoshima Furusato Village, from handmade crafts to premium olive and soy products.

Souvenir Shop

Local Products Store

物産館

A comprehensive retail space offering a wide range of Shodoshima's signature products, including olive goods, soba noodles, soy sauce, and pickled foods.

Products

Olive products
Soba noodles
Soy sauce
Pickled foods

Must-Try Item

Olive Ramen

Opening Hours: 08:30-17:00
Liquor Store

Olive Specialty Shop

オリーブ製品

A dedicated shop specializing in olive-based products, including olive oil, olive soap, and olive-flavored snacks.

Products

Olive oil
Olive soap
Olive-flavored snacks

Must-Try Item

Olive Oil

Opening Hours: 08:30-17:00
Dairy Shop

Soba Noodle Shop

そうめん

A shop focused on selling various types of soba and udon noodles, including seasonal and specialty varieties.

Products

Soba noodles
Udon noodles
Seasonal noodles

Must-Try Item

Fresh Hand-Pulled Noodles

Opening Hours: 08:30-17:00
Dairy Shop

Soy Sauce and Pickled Foods Store

しょうゆ

A shop specializing in traditional soy sauce and pickled foods, highlighting Shodoshima's long-standing production heritage.

Products

Soy sauce
Pickled vegetables
Traditional pickled foods

Must-Try Item

Shodoshima Soy Sauce

Opening Hours: 08:30-17:00

Featured Products

Explore signature items like sun-dried soba, aromatic olive oil, and traditional shiokara, crafted with island heritage.

Shodoshima Olive Ramen

オリーブラーメン

TV Featured
Bestseller

A unique ramen dish featuring olive oil-based broth and locally sourced ingredients, popularized through national TV exposure.

Shodoshima Olive Oil

オリーブオイル

Bestseller
Bestseller

Premium olive oil produced in Shodoshima, known for its rich flavor and high quality.

Shodoshima Soy Sauce

しょうゆ

Bestseller
Bestseller

Traditional soy sauce made using time-honored methods in Shodoshima, renowned for its deep umami flavor.

Shodoshima Pickled Vegetables

佃煮

Bestseller
Bestseller

Authentic pickled vegetables from Shodoshima, made using traditional recipes and local ingredients.

Shodoshima Fresh Hand-Pulled Noodles

生そうめん

Seasonal
Bestseller

Freshly made hand-pulled noodles, ideal for cold noodle dishes and seasonal enjoyment.

Shodoshima Olive Soap

オリーブ石鹸

Bestseller
Bestseller

Natural olive oil soap made in Shodoshima, gentle on the skin and eco-friendly.

Shodoshima Olive Flavored Snacks

オリーブ風味のスナック

Bestseller
Bestseller

Delicious snacks infused with the rich taste of Shodoshima olives, perfect as a gift or treat.

Facilities & Amenities

Enjoy seamless comfort at Shōdoshima Furusato Village with ample parking, accessible restrooms, and family-friendly amenities.

Parking Lot

Standard cars: 49 spaces, Large vehicles: 4 spaces, Disabled parking: 2 spaces. Available 24 hours.

Near the main entrance

Toilet

Men's restroom: 10 fixtures, Women's restroom: 8 fixtures, Accessible toilet: 1 fixture.

Throughout the station

Information Corner

Provides information about the roadside station, local attractions, events, and services.

Main facility area

Playground

A park area for children to play and enjoy outdoor activities.

Near the main entrance

Hot Spring

Onsen with a view of the sunset. Offers a relaxing experience with scenic views of the Seto Inland Sea.

Within the accommodation facility

Shower

Public shower facilities available for visitors.

Near the onsen area

EV Charging Station

Electric vehicle charging equipment available for use.

Near the parking lot

Nursing Room

Dedicated space with changing table and seating for breastfeeding and infant care.

Near the restrooms

Bike Rental

Bicycles available for rent to explore the surrounding area.

Near the cycling area

Pet Area

Designated space for pets to rest and relieve themselves.

Near the entrance

Activities & Experiences

Immerse yourself in hands-on adventures—from kayaking and fishing to crafting and seasonal harvests.

Fishing Experience

釣り体験

Easy
Year-round

Participants can enjoy fishing from a fishing pier or on a fishing boat in the Seto Inland Sea, experiencing the joy of catching fish in a natural marine environment.

Duration

60 min

Kayaking Experience

カヤック体験

Easy
Summer (July-August)

Participants can enjoy kayaking on the Seto Inland Sea, experiencing a zero-altitude adventure while exploring coastal waters and enjoying the natural scenery.

Duration

60 min

Weather-dependent; activity may be canceled in strong winds or rain.

Stand-Up Paddleboarding (SUP) Experience

SUP(サップ=スタンドアップパドルボード)で海上散歩!

Easy
Summer (July-August)

Participants can enjoy stand-up paddleboarding on the calm waters of the Seto Inland Sea, walking on water while taking in scenic views of the surrounding islands and coastline.

Duration

60 min

Weather-dependent; activity may be canceled in strong winds or rain.

Woodcraft Workshop

流木クラフト

Easy
Year-round

Participants can create unique crafts using driftwood, learning basic carving and assembly techniques to make decorative or functional items.

Duration

90 min

Photo Frame Making Workshop

手軽さ、人気NO1!フォトフレーム作り

Easy
Year-round

Participants can create personalized photo frames using various materials, perfect for capturing memories of their visit to Shodoshima.

Duration

60 min

Jelly Candle Workshop

アウトドアシーンにも活用!ジェルキャンドル

Easy
Year-round

Participants can craft decorative jelly candles using molds and colored wax, creating unique lighting items suitable for indoor or outdoor use.

Duration

90 min

Strawberry Picking

いちご狩り

Easy
Winter (December and onward)

Participants can enjoy a 30-minute unlimited strawberry picking experience, harvesting fresh strawberries from greenhouses during the seasonal harvest.

Duration

30 min

Activity may be affected by heavy rain or cold weather.

Family Pool

ファミリープール

Easy
Summer (July-August)

A large swimming pool for families to enjoy during summer months, offering a fun and safe environment for children and adults alike.

Duration

120 min

Closed during rainy or stormy weather.

Insider Tips

Plan visits around seasonal events and check for limited-time offerings to make the most of your stay.

  • Best Arrival Time: Arrive by 9:30 AM on weekdays to experience the hand-rolled soba noodle demonstration at the Hand-Rolled Soba Hall, which begins at 9:30 AM and is not available after 10:00 AM.
  • Hidden Gems: Visit the light refreshment counter between 10:00 AM and 11:30 AM to try the limited-time fresh soba noodles served only during the summer months.
  • Weekend Special: On weekends, join the Kayak Experience session starting at 10:00 AM at the dock near the marina, where you can book a 60-minute guided tour of the Seto Inland Sea.
  • Best Food Purchase: Buy the signature "plum soft cream" at the souvenir shop before 1:00 PM, as it sells out daily and is only available during the summer season.
  • Experience Timing: Book the Handmade Craft Workshop for the photo frame creation activity in advance, as it is only offered on Fridays, Saturdays, and Sundays from 10:00 AM to 3:00 PM.
  • Sunset Viewing: Head to the viewing platform by 5:15 PM to secure a spot for the sunset, which is visible from the pier and is recognized as one of Japan’s top 100 sunset views.
  • Best Off-Peak Visit: Visit the fishing pier between 4:00 PM and 5:00 PM on weekdays to enjoy the quiet atmosphere and watch local fishermen returning from the day’s catch.

Best Time to Visit

Spring (March–May): Enjoy fresh bamboo shoots and seasonal vegetables at the market; peak time for handcrafted workshops and early spring hiking.

Summer (June–August): Visit for the family pool opening and summer kayak experiences on Seto Inland Sea.

Autumn (September–November): Experience the scenic sunset views and explore the region’s olive harvest season.

Winter (December–February): Discover seasonal specialties like shiitake mushrooms and warm up with hot soumen in the cozy café.

Ratings

Family-Friendly Review

Offers a playground, family pool, and multiple child-friendly activities like fishing and crafts. Includes nursing rooms, changing tables, and stroller access. Educational and interactive experiences enhance the family appeal.

Food Lover Review

Features diverse dining options with local specialties like fresh soba, olive products, soy sauce, and seasonal treats such as fresh soba and strawberry picking. High-quality produce and unique regional foods elevate the culinary experience.

Car Camping Review

Provides an on-site campsite with restrooms and vending machines. Offers a quiet environment with scenic views. Overnight parking is available, though no explicit policy is stated.

Scenic Beauty Review

Located near the Seto Inland Sea with stunning sunset views, recognized as one of Japan's top 100 sunsets. Offers scenic viewpoints, natural surroundings, and seasonal landscapes that enhance the overall aesthetic appeal.

Essential Information

Address
2084-1 Murao, Shōdoshima Town, Shōdoshima District, Kagawa Prefecture
761-4304
Operating Hours
8:30 - 17:00 *Light meals available 10:00 - 15:00
Parking
45
Regular
4
Large vehicles
2
Accessible
Map Code
364 793 327
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