Step Into the Heart of History and Sea Breezes
Nestled along the scenic coastline of Takamatsu, Genpeino Sato Mure stands on the historic battlefield of the Genpei War’s legendary Battle of Yashima, where the echoes of ancient samurai still whisper through the wind. This roadside station offers more than just a pit stop—it’s a vibrant cultural gateway where the past meets the present. Overlooking the Seto Inland Sea, it combines breathtaking views with a rich array of local experiences.
Visitors can savor fresh seafood at the self-service Seafood Restaurant Jako-ya, shop for regional produce and artisanal goods at the daily market, or enjoy a craft beer from the local microbrew festival. The adjacent Mofunohara Park features scenic views of Shikoku, a vintage train exhibit, and playgrounds for all ages. As Shikoku’s first disaster-resilient roadside station, it also boasts solar power and emergency preparedness—making it a truly modern sanctuary rooted in history.
Why Visit
Visit Genpeino Sato Mure to experience the only roadside station in the region where you can taste freshly caught Seto Inland Sea fish at the self-service seafood counter Jako-ya, served daily at unbeatable prices. Enjoy the exclusive Gin no Ka craft beer, brewed locally and available only here, or try the limited-edition Gin no Ka Soft ice cream. With panoramic views of Shikoku’s coast and the historic site of the Genpei Battle of Ikuchi, this is a destination where history, fresh seafood, and unique local brews converge.
Restaurants & Dining
Savor fresh seafood and local flavors at Genpeino Sato Mure's coastal dining spots.
Seafood Restaurant Jako-ya
海鮮食堂じゃこや
Specialty
Fresh seafood from the Seto Inland Sea served in a self-service format
A self-service seafood restaurant offering a variety of fresh fish caught daily from the Seto Inland Sea. Guests can choose their favorite dishes at affordable prices, creating a casual and interactive dining experience.
Shopping Highlights
Discover seasonal produce and regional treasures at Genpeino Sato Mure's vibrant market stalls.
Local Produce Market
源平やさい市
A daily market featuring fresh vegetables, fruits, bread, rice cakes, and flowers sourced directly from local farmers.
Products
Must-Try Item
Fresh daily vegetables from local farms
Local Specialty Goods
物産品
A wide selection of regional souvenirs from Kagawa Prefecture and across Shikoku, including unique and delicious local products.
Products
Must-Try Item
Shikoku regional delicacies
Farmers Market Café
産直カフェ
A cozy café offering light meals and drinks made with fresh, locally sourced ingredients.
Products
Must-Try Item
Fresh local produce-based snacks
Takeout Bento
お弁当コーナー
A dedicated section offering convenient takeout bento boxes made with fresh, local ingredients.
Products
Must-Try Item
Fresh local ingredient bento
Featured Products
Taste the region's pride with signature treats like premium kumquat sweets and local craft beer.
Blessing Candy Hamauchi
御利益飴 恵みのハマチ
A sweet candy symbolizing good fortune and blessings, inspired by the lucky yellowtail fish.
Gin no Kō Beer
璃の香のビール
A locally brewed craft beer with a smooth and refreshing taste, made using traditional methods.
Ultra-Limited Gin no Kō Soft
超限定です【璃の香ソフト】
A rare and exclusive soft drink made from the famous Gin no Kō beer, available only for a short time.
Pink Dessert
ピンクのスイーツ
A charming pink-colored dessert with a delicate flavor, perfect for a sweet treat.
Green Tea Shake
心ほどける抹茶シェイク
A refreshing green tea milkshake with a smooth, calming flavor that brings peace to the heart.
Garlic Power
残暑ににんにくパワー~!!
A spicy garlic-based snack known for its strong flavor and health-boosting properties.
Facilities & Amenities
Relax with modern amenities and scenic views at Genpeino Sato Mure's well-equipped roadside station.
Parking Lot
The roadside station has a parking lot with 45 standard cars, 12 large vehicles, and 2 disabled parking spaces. Long-term parking is prohibited for non-users of the roadside station.
Adjacent to the roadside station
Toilet
Toilets are available 24 hours a day, with 12 male fixtures, 9 female fixtures, and 3 accessible toilets for people with disabilities.
Inside the facility
Wi-Fi
Wi-Fi is available at the roadside station for visitors.
Throughout the facility
Information Station
The information station features a large monitor displaying traffic and other relevant information for visitors.
Inside the facility
Playground
The adjacent high-quality park features playground equipment, an athletic course, and a displayed 'Toden' tram car, suitable for children and families.
Next to the roadside station (Takamatsu City Houshien Park)
EV Charging Station
An electric vehicle charging facility is available at the roadside station.
Adjacent to the roadside station
Nursing Room
A nursing room is available for mothers with infants, equipped with a changing table and private space.
Inside the facility
ATM
An ATM is available for visitors' convenience.
Near the entrance of the roadside station
Insider Tips
Plan visits around festival dates and arrive early for the best selection and parking.
- Best Arrival Time: Visit by 11:00 AM on weekends to secure a seat at the seafood cafeteria Jako Ya, which opens at 11:00 AM and often fills up quickly during peak hours.
- Hidden Gems: Check the Jako Ya seafood cafeteria’s lunch menu for the daily catch special, which includes fresh sardines and mackerel priced at 100 yen per item—available only until the last order at 15:00.
- Weekend Special: On Sundays, visit the Jako Ya cafeteria between 11:00 AM and 12:00 PM to try the limited-time Pink Ribbon Special dessert, a strawberry and cream treat available only during October’s Pink Ribbon Month.
- Best Product to Buy: Purchase the Gin no Ka beer, a locally brewed craft beer highlighted in the staff blog, from the on-site shop before 3:00 PM—this limited batch sells out quickly and is not restocked.
- Special Experience: Stop by the Jako Ya cafeteria’s counter during the Kiwi Fair (November 6–9) to try the exclusive kiwi-flavored soft serve, a seasonal treat not available at other times.
- Best View Spot: Walk to the Takamatsu City Hatama Park entrance adjacent to the roadside station, and take the path to the northern viewing platform to see a panoramic view of the Seto Inland Sea and the island of Shikoku—best viewed between 2:00 PM and 4:00 PM when the light is optimal.
- Off-Peak Shopping: Visit the Genpeino Yasai Ichiba (local produce market) on weekdays before 10:00 AM to buy the day’s freshest vegetables and fruits, including the locally grown Kanpaku sweet potatoes, which are not available in the afternoon.
Best Time to Visit
Spring (March–May): Fresh bamboo shoots available at the market; peak season for local produce from the source farm.
Summer (June–August): Seafood from the Seto Inland Sea at its freshest; ideal for enjoying fresh fish at the self-service seafood restaurant.
Autumn (September–November): Kiwi fair held in November; limited-time "Gin no Kō" soft serve available in September.
Winter (December–February): Seasonal specialties include garlic-based foods and limited-edition "blessing mackerel" candy.
Ratings
Family-Friendly Review
The roadside station features a nearby park with playgrounds, climbing structures, and scenic views of Shikoku Island. It includes stroller-friendly paths, restrooms with baby-changing stations, and a variety of kid-friendly food options.
Food Lover Review
The roadside station offers a diverse selection of fresh seafood at the self-service Seafood Restaurant Jako-ya, local produce at the farmers market, and unique regional products like the limited-edition 'Lion's Fragrance Soft' and 'Blessing Bonito Candy'.
Car Camping Review
The station provides ample parking, 24-hour restrooms, and vending machines. While there is no designated camping area, the quiet coastal location and nearby park make it suitable for short overnight stops, though long-term parking is restricted.
Scenic Beauty Review
Overlooking the Seto Inland Sea with panoramic views of Shikoku Island, the roadside station offers stunning natural scenery. The site features well-designed viewpoints, seasonal beauty, and a peaceful, picturesque atmosphere.



