Discover the Heart of Iwate’s Rural Charm
Kuzmaki Kogen is a welcoming roadside station nestled along National Route 281, serving as the gateway to the scenic village of Kuzumaki in Iwate Prefecture. Located at the crossroads of Morioka and Kuri, it offers travelers a peaceful retreat amid lush forests and rolling farmland. More than a rest stop, it’s a vibrant cultural hub where local traditions, agriculture, and nature converge.
At the heart of the station is the direct-producer market, where visitors can sample fresh vegetables, mountain vegetables, and local specialties like Kuzumaki soba, regional beef, and charcoal from nearby woodlands. The on-site café, Kuzumaki Chaya, serves hearty dishes such as beef stew soba and premium dairy-based soft serve, all made with ingredients from the Kuzumaki Highland Farm. With a serene larch park, seasonal lavender fields, and a tranquil atmosphere, Kuzmaki Kogen invites travelers to slow down, reconnect with nature, and savor the authentic spirit of northern Japan.
Why Visit
Visit Kuzmaki Kogen roadside station to taste the region’s only kuzmaki soba served in a rich, slow-cooked beef stew—crafted with meat from the local Kuzmaki Highland cattle. Savor the exclusive Kuzmaki Highland wine, made from grapes grown in the area’s high-altitude vineyards, and sample handmade dairy treats like aged cheese and creamy yogurt from the same pasture-raised cows. The station’s unique Larch Park offers quiet forest walks beneath towering Japanese larch trees, a serene retreat only found here.
Restaurants & Dining
Savor fresh local flavors at Kuzmaki Kogen roadside station, where hearty dishes like grilled beef soba and creamy dairy treats await.

Kuzmaki Chaya
くずまきちゃや
Specialty
Local pasture direct food stall offering soba, udon, and soft cream
A casual food stall operated directly by Kuzmaki Highland Pasture, offering light meals such as soba and udon, as well as soft cream made from local milk. The space is designed for a relaxed, roadside dining experience.
Shopping Highlights
Discover farm-fresh produce, artisanal goods, and regional specialties at Kuzmaki Kogen's direct sales market.

Produce Direct Store Hosunaaru
産直ハウス くずまき高原
A direct sales store offering fresh local vegetables, dairy products from Kuzmaki Highland Pasture, Kuzmaki wine, fresh seafood from Sanriku, and specialty items from sister towns such as Nishimura, Okinawa.
Products
Must-Try Item
Kuzmaki Wine

Kuzmaki Highland Dairy & Wine Shop
くずまき高原牧場製品販売所
A retail shop specializing in dairy and wine products made by Kuzmaki Highland Pasture, including milk, yogurt, ice cream, cheese, and local wine.
Products
Must-Try Item
Kuzmaki Highland Cheese
Featured Products
Sample signature items like Kuzmaki Highland milk, wine, and handmade charcoal, crafted from local traditions.
Kuzmaki Soba
くずまきそば
Traditional soba noodles made from locally grown buckwheat in the Kuzmaki region, known for their rich flavor and texture.
Kuzmaki Highland Beef
くずまき高原牛
High-quality beef raised in the Kuzmaki Highland Pasture, known for its tenderness and rich marbling.
Kuzmaki Wine
くずまきワイン
Locally produced wine crafted from grapes grown in the Kuzmaki region, reflecting the unique terroir of the area.
Kuzmaki Highland Milk
くずまき高原牛乳
Fresh, high-quality milk produced by the Kuzmaki Highland Pasture, known for its rich taste and natural quality.
Kuzmaki Highland Yogurt
くずまき高原ヨーグルト
Creamy yogurt made from fresh milk sourced from the Kuzmaki Highland Pasture, with a naturally sweet and smooth flavor.
Kuzmaki Highland Ice Cream
くずまき高原アイス
Handcrafted ice cream made with milk from the Kuzmaki Highland Pasture, offering a creamy and authentic local taste.
Kuzmaki Highland Cheese
くずまき高原チーズ
Artisan cheese made from fresh milk of the Kuzmaki Highland Pasture, aged to perfection with a rich, nutty flavor.
Kuzmaki Mountain Charcoal
くずまき産の木炭
Natural charcoal made from locally sourced wood, ideal for grilling and cooking with a clean, authentic flame.
Kuzmaki Mountain Vegetables
山菜
Fresh, wild mountain vegetables harvested from the Kuzmaki region, known for their natural flavor and nutritional value.
Kuzmaki Mountain Grape Products
山ぶどう製品
Various products made from mountain grapes grown in the Kuzmaki area, including jams and syrups.
Facilities & Amenities
Relax in spacious rest areas, enjoy clean restrooms, and unwind in the scenic Larch Park with scenic views.
Parking Lot
The roadside station has a spacious parking area with 90 free parking spaces, including 80 standard cars and 8 large vehicles.
Front of the roadside station
Toilet
There are 21 toilets available, including 2 accessible multi-purpose toilets for people with disabilities.
Throughout the facility, including near the parking area and rest area
Information Corner
An information corner is available for travelers, providing road and local information.
Inside the roadside station
Larch Park (Larch Park)
A well-maintained park featuring a larch forest and lavender garden, ideal for relaxation and leisure activities.
Adjacent to the roadside station
Infant Care Facilities
Baby care facilities are available, including a dedicated space for infants and young children.
Inside the rest area
Wi-Fi
Wi-Fi access is available for visitors at the roadside station.
Throughout the facility
EV Charging Station
Electric vehicle charging facilities are available for visitors.
Near the parking area
ATM
An ATM is available on-site for visitor convenience.
Near the entrance
Pet-Friendly Area
A designated area for pets is available, allowing visitors to bring their animals.
Near the park and entrance
Insider Tips
Visit early to enjoy the quiet morning atmosphere and bring cash for the local vendors and seasonal markets.
- Best Arrival Time: Visit the produce stand "Hosuna Aru" between 9:00 AM and 9:30 AM on weekdays to get first access to the day’s fresh mountain vegetables and wild mountain grapes, which are often sold out by midday.
- Hidden Gems: At the deli counter in the produce stand, look for the limited-edition "Kuzmaki Mountain Grape Jam" made from locally harvested wild grapes—only available during the August to September harvest season.
- Weekend Special: On Saturdays and Sundays, visit the light meal shop "Kuzmaki Chaya" between 10:30 AM and 11:00 AM to secure a seat for the daily special, "Kuzmaki Highland Beef Stew Soba," which sells out by 1:00 PM.
- Best Photo Spot: Take a short walk to the "Larch Park" just behind the roadside station, where the best photo opportunity is from the wooden bridge overlooking the shaded forest path—ideal for capturing the natural light filtering through the larch trees.
- Unique Product to Buy: Purchase the "Kuzmaki Highland Wine" at the produce stand during your visit—this locally made wine is only available in the spring and fall months and is not sold outside the station.
- Best Time for Soft Serve: Head to Kuzmaki Chaya between 2:00 PM and 3:00 PM on weekdays to enjoy the fresh "Highland Soft Cream" made with milk from the Kuzmaki Highland Ranch—this is when the dairy is most recently processed and the cream is at its peak freshness.
- Practical Tip for Families: Use the multi-purpose restroom near the entrance, which includes a baby changing table and is equipped with a step-up platform for strollers—this is the only accessible restroom with full family facilities at the station.
Best Time to Visit
Spring (March–May): Late April brings blooming lavender in the park, while fresh mountain vegetables arrive at the direct-sales house.
Summer (June–August): Peak season for fresh dairy products and soft serve from the highland pasture, with roadside markets bustling.
Autumn (September–November): Harvest season for mountain grapes and local wines, with cozy farm meals available.
Winter (December–February): Quiet months with warm dairy treats and seasonal kuzumaki soba served at the food stall.
Ratings
Family-Friendly Review
Offers a children's play area, stroller-friendly paths, and a dedicated rest area. Features a well-maintained park with shaded seating, and includes infant facilities and a quiet environment ideal for families.
Food Lover Review
Features a variety of local specialties including mountain vegetable products, dairy from the Kuzmaki Highland Ranch, and regional dishes like Kuzmaki soba. The farm-to-table market offers fresh, high-quality produce and unique regional items.
Car Camping Review
Provides ample free parking, clean restrooms, and a quiet, open space with a park for relaxation. Overnight stays are possible but not explicitly permitted; no dedicated camping facilities are available.
Scenic Beauty Review
Located in a scenic mountain valley with views of pine and larch forests. Offers beautiful photo spots at the Larch Park, lavender garden, and walking paths. Seasonal beauty is enhanced by seasonal blooms and changing foliage.

