Discover the Heart of Iwate’s Natural and Cultural Legacy
Kuji roadside station, nestled in the scenic city of Kuji in Iwate Prefecture, is a vibrant gateway to the region’s rich heritage and stunning landscapes. Perched between lush forests and the rugged coastline of the Sanriku Coast, this roadside station offers travelers a seamless blend of nature, local culture, and authentic experiences.
More than just a stopover, Kuji is a cultural hub featuring the Wind Hall for tourism and community exchange, the Earth Hall showcasing regional crafts and produce, and the popular Restaurant Yamase Ri, where guests can savor fresh, locally sourced ingredients. With seasonal events, a charming café, and interactive exhibits, it’s a destination that invites visitors to slow down, connect, and explore the soul of northern Japan.
Why Visit
Kuji roadside station stands out for its unique fusion of local heritage and culinary innovation. Home to the only artisanal milk ice cream in the region, crafted from fresh Jersey cow milk sourced from nearby farms, it offers a taste experience impossible elsewhere. Visitors can also explore the historic Kita-sanriku Railway heritage exhibit, showcasing the area’s rich maritime past through rare locomotive displays and interactive storytelling.
Restaurants & Dining
Savor fresh local flavors at Kuji roadside station, where cozy cafes and hearty meals await.
Yamase Ri Restaurant
レストラン山海里
Specialty
Local seafood and regional cuisine
A restaurant offering fresh local seafood and traditional regional dishes in a welcoming, rustic atmosphere. The menu highlights ingredients sourced from the surrounding coastal areas of Kuji.
Cafe de la Place
土の館（物産館）
Specialty
Local coffee and pastries
A cozy café located within the local products hall, serving artisanal coffee and homemade pastries in a warm, inviting space with a focus on community and local craftsmanship.
Shopping Highlights
Discover unique crafts and regional goods at Kuji roadside station’s vibrant shops.
Soil Hall (Local Products Hall)
土の館（物産館）
A comprehensive retail space featuring a wide variety of local goods, including food, crafts, and souvenirs from Kuji and the surrounding region.
Products
Must-Try Item
Kuji Seafood Set
Wind Hall (Tourism Exchange Center)
風の館（観光交流センター）
A visitor center and gift shop that offers information about Kuji and sells regional souvenirs, travel guides, and local crafts.
Products
Must-Try Item
Kuji Travel Guidebook
Featured Products
Taste the essence of the region with Kuji’s signature specialties and locally crafted delights.
Kuji Seafood Set
久慈海産セット
A curated selection of premium local seafood products, including dried fish, smoked salmon, and seafood seasoning, perfect for gifting or home cooking.
Kuji Roast Coffee
久慈ローストコーヒー
Artisan coffee beans roasted in Kuji, known for their smooth, balanced flavor and rich aroma.
Kuji Craft Sake
久慈 craft sake
Handcrafted sake brewed using traditional methods and local water, offering a clean, refreshing taste with subtle regional notes.
Kuji Dried Fish
久慈干物
Premium dried fish made from locally caught fish, known for its firm texture and deep umami flavor.
Kuji Local Craft Kit
久慈地元クラフトキット
A DIY craft kit featuring traditional local materials and designs, ideal for creating handmade souvenirs or home decor.
Facilities & Amenities
Enjoy convenient amenities and welcoming spaces at Kuji roadside station, designed for comfort.
Wind Hall (Tourism Exchange Center)
The tourism exchange center operates from 9:00 to 19:00 (until 18:00 from November to March). It provides information and support for visitors, including meeting room rental services.
Wind Hall
Soil Hall (Local Products Hall)
The local products hall operates from 9:00 to 19:00 (until 18:00 from October to March). It features various local products and services, with contact information available for individual shops.
Soil Hall
Parking Lot
The station provides parking for 47 regular vehicles, 3 large vehicles, 2 disabled-accessible vehicles, and 1 EV charging station.
General parking area
EV Charging Station
One dedicated electric vehicle charging spot is available for visitors.
Parking area
Wi-Fi
Free Wi-Fi is available at the roadside station.
Throughout the station
Restroom
Public restrooms are available for visitors.
Throughout the station
Restaurant Yamase Ri
A restaurant open from 11:00 to 17:00, with last order 30 minutes before closing.
Restaurant Yamase Ri
Insider Tips
Make the most of your visit with practical tips and local insights from Kuji roadside station.
- Best Arrival Time: Visit between 9:00 AM and 10:00 AM on weekdays to access the full selection at the Craft Market inside the Earth Hall, where local artisans sell handmade pottery and textiles before they sell out by midday.
- Hidden Gems: Head to the Deli Counter in the Earth Hall between 11:00 AM and 12:00 PM to find the day’s limited batch of smoked salmon from Iwate, freshly prepared and only available during lunch hours.
- Weekend Special: On Saturdays and Sundays, visit the Food Truck Plaza near the entrance between 11:30 AM and 2:00 PM to try the exclusive curry rice made with local beef from the Kitasanku region, available only during weekend events.
- Must-Try Product: Purchase the “Kuji Mountain Honey” at the Earth Hall’s main counter before 3:00 PM, as it is restocked only once daily and often sells out by early afternoon.
- Best Photo Spot: Take a photo at the wooden bench beside the wind-powered lantern display near the entrance of the Wind Hall, which is lit every evening from 6:00 PM to 9:00 PM and offers a stunning view of the surrounding hills.
- Free WiFi Access: Connect to the free Wi-Fi network “Doyamachi-Kuji” at the Wind Hall’s information desk to download the official Kuji roadside station map, which includes real-time updates on food truck locations and event schedules.
- Avoid Lineups: Order the signature "Kuji Seafood Ramen" at the Restaurant Yamase Ri between 11:00 AM and 11:30 AM to avoid the lunchtime rush, as the restaurant reaches full capacity by 12:00 PM on weekends.
Best Time to Visit
Spring (March–May): Late March to April features peak canola flower viewing and picking at the roadside station. Fresh bamboo shoots are available at the market from early spring.
Summer (June–August): Mid-July brings the Kujinomori Firefly Festival, with evening light displays near the roadside station. Fresh local seafood is featured at the restaurant.
Autumn (September–November): October sees the start of the chestnut harvest, with roasted chestnuts sold at the roadside station. The surrounding forests display vibrant fall colors from late October.
Winter (December–February): December offers seasonal hot pot meals featuring local ingredients. The roadside station hosts winter light displays and events throughout the season.
Ratings
Family-Friendly Review
Offers a play area and family-friendly facilities. Features kid-friendly food options and stroller-accessible paths. Educational elements include local culture exhibits and interactive displays in the tourism center.
Food Lover Review
Provides diverse dining options with high-quality local specialties like Kita San Riku seafood. Features fresh produce from regional farmers and artisanal food products in the market hall.
Car Camping Review
Has basic facilities including restrooms and vending machines. Offers quiet surroundings suitable for overnight stays. Overnight parking is permitted but not explicitly advertised.
Scenic Beauty Review
Located in a scenic coastal area with beautiful natural surroundings. Offers excellent photo opportunities with views of the sea and mountains. Seasonal beauty is enhanced by changing landscapes throughout the year.