Discover the Heart of Northeastern Iwate at Iwate Kita-Sanriku
Nestled just off the Kamaishi North Interchange on the Hachinohe-Kuji Expressway, Iwate Kita-Sanriku stands as a vibrant roadside station where the rich bounty of the sea, mountain, and local communities converge. More than a pit stop, it’s a cultural and culinary gateway to the diverse regions of Kuji City, Hirono Town, Noda Village, and Fudai Village. Visitors can savor fresh seafood, regional vegetables, and handmade crafts, all sourced directly from local producers.
What sets Iwate Kita-Sanriku apart is its unique blend of tradition and play. Home to the first Pokémon-themed playground in Northeastern Japan, the Ishitsubute Park offers a whimsical retreat for families. With seasonal events like the Autumn Gratitude Festival and the Iwate Support Pokémon “Ishitsubute” Day, the station pulses with energy and community spirit. Whether exploring local flavors or enjoying interactive fun, every visit feels like a celebration of place, people, and possibility.
Why Visit
Iwate Kita-Sanriku stands out as the only roadside station in northern Tōhoku to feature a dedicated Pokémon-themed playground, home to the region’s first official Pokémon Park with interactive play structures based on local Pokémon like Ishitsubute. Visitors can also savor the only artisanal kelp ice cream made from locally harvested seaweed, a unique treat unavailable anywhere else. Combined with seasonal events like the Autumn Gratitude Festival, it offers an authentic, one-of-a-kind experience rooted in the region’s coastal culture and community spirit.
Restaurants & Dining
Savor the rich flavors of the sea, mountains, and local farms at Iwate Kita-Sanriku roadside station.
Seafood & Mountain Delights Food Court
海・山・里・ひとの幸を味わうフードコート
Specialty
A variety of local seafood, mountain ingredients, and regional specialties from Iwate Prefecture
A vibrant food court offering a diverse selection of fresh seafood, mountain vegetables, and traditional dishes from the Iwate region. The atmosphere is lively and welcoming, perfect for travelers seeking authentic local flavors.
Kuji Seafood Restaurant
久慈の海の幸専門店
Specialty
Fresh seafood from the waters of Kujisaki
A cozy restaurant specializing in freshly caught seafood from the coastal waters of Kujisaki. The atmosphere is warm and rustic, emphasizing the natural flavors of the sea.
Mountain Harvest Café
山の幸カフェ
Specialty
Locally sourced mountain vegetables and seasonal ingredients
A peaceful café nestled within the roadside station, offering light meals and beverages made with seasonal mountain produce. The ambiance is calm and natural, ideal for relaxation.
Shopping Highlights
Discover fresh regional specialties and handmade crafts at Iwate Kita-Sanriku roadside station.
Local Produce Market
産直市場
A marketplace featuring fresh local produce from the four municipalities of Kujisaki, Hirono, Noda, and Fudai
Products
Must-Try Item
Freshly harvested mountain vegetables
Iwate Mountain Bakery
岩手山のパン屋
A bakery specializing in handmade breads and pastries using regional ingredients
Products
Must-Try Item
Sourdough bread with local flour
Craft & Souvenir Shop
工芸品とお土産屋
A shop offering handmade crafts and souvenirs from the region
Products
Must-Try Item
Hand-carved wooden souvenirs
Seafood & Meat Specialty Store
海の幸と肉の専門店
A specialty store offering premium seafood and locally raised meat
Products
Must-Try Item
Local beef from Kujisaki
Dairy & Local Cheese Shop
乳製品と地元チーズ専門店
A shop specializing in local dairy products and artisanal cheeses
Products
Must-Try Item
Artisanal cheese made from local milk
Pokémon-Themed Gift Shop
ポケモングッズ専門店
A shop dedicated to Pokémon-themed merchandise and collectibles
Products
Must-Try Item
Exclusive Pokémon park-themed merchandise
Alcohol & Local Spirits Store
酒類と地酒専門店
A store offering local sake, beer, and regional alcoholic beverages
Products
Must-Try Item
Local craft sake from Kujisaki
Featured Products
Taste signature local delights like ocean-fresh seafood and mountain-grown produce at Iwate Kita-Sanriku roadside station.
Iwate Mountain Vegetable Mix
岩手山野菜ミックス
A blend of seasonal mountain vegetables harvested from the Iwate region, known for their freshness and natural flavor
Kujisaki Seafood Dried Mix
久慈の海の幸乾物ミックス
A premium mix of dried seafood from the Kujisaki coast, perfect for soups and rice dishes
Local Sourdough Bread
地元天然酵母パン
Handmade sourdough bread using locally milled flour and natural yeast, baked daily
Iwate Mountain Herb Tea
岩手山ハーブティー
A refreshing blend of wild herbs gathered from the Iwate mountains, naturally dried and packaged
Pokémon Park Collectible Set
ポケモンパーク記念セット
A limited-edition collectible set featuring exclusive Pokémon park-themed items
Local Craft Sake
地元クラフト酒
Handcrafted sake made using traditional methods and local water and rice
Iwate Cheese Assortment
岩手チーズアソート
A curated selection of local artisanal cheeses made from regional milk
Wooden Souvenir Carving
木製お土産彫刻
Hand-carved wooden souvenirs made by local artisans using sustainably sourced wood
Facilities & Amenities
Relax in a warm, wood-lined space with convenient amenities and a friendly atmosphere at Iwate Kita-Sanriku roadside station.
Tourist Information Center
The roadside station features a dedicated tourist information center offering guidance and information about the surrounding area, including local attractions, events, and regional specialties.
Inside the roadside station
Parking Area
Ample parking space is available for visitors, making it convenient for travelers to stop by the roadside station.
Adjacent to the main entrance
Restrooms
Clean and well-maintained restrooms are available for visitors, including accessible facilities.
Throughout the facility
Free Wi-Fi
Free Wi-Fi is provided throughout the roadside station for visitor convenience.
Throughout the facility
Kids' Play Area
An indoor play area equipped with various toys and games designed for children, offering a safe and fun space for families.
Inside the facility
EV Charging Station
Electric vehicle charging stations are available for visitors using electric cars, located near the entrance.
Near the main entrance
ATM
An ATM is available on-site for visitors to withdraw cash conveniently.
Near the entrance
Pet-Friendly Area
A designated area where pets are allowed, providing a comfortable space for visitors traveling with their animals.
Outside the main building
Activities & Experiences
Enjoy seasonal events, hands-on workshops, and playful adventures including the unique Pokémon-themed playground at Iwate Kita-Sanriku roadside station.
Autumn Gratitude Festival
秋の感謝祭
Participate in a seasonal celebration featuring local products, food, and cultural activities from the Iwate Kita Sanriku region.
Duration
120 min
Iwate Autumn Festival 2025
いわて北三陸秋まつり2025
Join a large-scale autumn festival with food stalls, local performances, and regional crafts displayed across the roadside station.
Duration
180 min
Ishitsubute Pokémon 1-Day Station Master Event
いわて応援ポケモン「イシツブテ」1日駅長イベント
Experience a special one-day event where visitors can take on the role of station master and enjoy Pokémon-themed activities and interactions.
Duration
60 min
Insider Tips
Plan your visit around local festivals and seasonal harvests for the best experience at Iwate Kita-Sanriku roadside station.
- Best Arrival Time: Visit between 9:30 AM and 10:30 AM on weekdays to secure a seat at the bakery counter during the daily fresh milk bread release, which sells out quickly by 11:00 AM
- Hidden Gems: Check the deli counter near the entrance for the limited-edition Kuji City Seafood Croquette—only available during the "Autumn Gratitude Festival" from November 1 to 3
- Weekend Special: On weekends, head to the food court’s Kuji-style Fish Noodle Soup stall between 11:00 AM and 1:00 PM, when it offers a free side of local pickled vegetables with every order
- Unique Playground: Visit the Ishitsubute Park outdoor play area—located just outside the main building—before 3:00 PM to experience the full range of Pokémon-themed playground equipment, including the rare Ishitsubute-themed climbing structure
- Local Product Tip: Purchase the Hirono Town Roasted Chestnut Paste at the produce stand before 2:00 PM, as it is restocked only once daily and often sells out by early afternoon
- Event Timing: Join the Ishitsubute 1-Day Station Master Event on September 20 by arriving before 10:00 AM to participate in the exclusive photo session with the local Pokémon mascot and receive a commemorative badge
- Souvenir Strategy: Buy the Fudai Village Dried Plum Bento Box at the gift shop between 3:00 PM and 5:00 PM, when it is offered at a 10% discount during the afternoon promotion window
Best Time to Visit
Spring (March-May): Fresh bamboo shoots available at the market; peak season for local farm produce begins.
Summer (June-August): No specific seasonal offerings mentioned in the content.
Autumn (September-November): Hosts the Autumn Festival (September 20–October 31) and the Autumn Thanksgivings Festival (November 1–3).
Winter (December-February): No specific seasonal events or products listed in the content.
Ratings
Family-Friendly Review
Offers a well-equipped kids' corner with indoor play equipment and the unique Pokémon-themed playground 'Ishitsubute Park.' Family facilities, stroller access, and kid-friendly food options enhance the experience.
Food Lover Review
Features a diverse food court with local seafood, mountain ingredients, and regional specialties. Fresh produce from local farms and artisanal products elevate the culinary experience.
Car Camping Review
Provides clean restrooms and vending machines. While parking is available, no explicit overnight camping policy is stated. The site is relatively quiet and suitable for short stays.
Scenic Beauty Review
Boasts scenic views of the surrounding coastal and mountain landscapes. Offers excellent photo spots and seasonal beauty, with a warm, natural atmosphere enhanced by wooden interiors.