Discover the Heart of Iwate at Hiraizumi Roadside Station
Nestled along the serene banks of the Kitakami River in the historic town of Hiraizumi, this roadside station is a gateway to the region’s rich cultural heritage and natural beauty. More than just a stop for travelers, Hiraizumi offers a welcoming retreat where visitors can savor local flavors, explore regional crafts, and connect with the rhythm of rural life.
At the heart of the station is a commitment to local produce, with a vibrant selection of Iwate-grown rice, vegetables, and artisanal goods from certified “Hiraizumi Kirameki Gohan” eateries and farms. The on-site restaurant serves seasonal dishes crafted with regional ingredients, while the spacious 126-car parking area and nearby shuttle bus from Hiraizumi Station ensure easy access. With EV charging stations, 24-hour rest areas, and inclusive facilities, Hiraizumi Roadside Station is a thoughtfully designed haven for every traveler.
Why Visit
Hiraizumi roadside station stands out as the only stop in the region where you can taste Hiraizumi Milk Ice Cream, crafted exclusively from Jersey cow milk raised in the local foothills of the Oku-Ido Mountains. Nearby, the serene banks of the Kitakami River frame the station, offering a rare view of traditional rice paddy fields that have been preserved for centuries. Here, visitors also find the only retail space in the area featuring Kakushi Mochi, a locally protected rice cake made with heirloom rice from the region’s oldest farms.
Restaurants & Dining
Savor authentic local flavors at Hiraizumi roadside station, where seasonal ingredients meet traditional craftsmanship.
Hiraizumi Roadside Station Restaurant
道の駅平泉レストラン
Specialty
Local cuisine with seasonal ingredients from Iwate Prefecture
A cozy dining space offering traditional Japanese meals made with fresh, locally sourced ingredients. The atmosphere is warm and welcoming, perfect for travelers seeking a genuine taste of the region.
Shopping Highlights
Discover a curated selection of regional crafts, fresh produce, and thoughtful gifts at Hiraizumi roadside station.
Local Produce Market
産直特産品
A marketplace featuring fresh, locally grown produce from Hiraizumi and surrounding areas.
Products
Must-Try Item
Hiraizumi-grown rice
Local Food Specialties Shop
地元加工品
A shop dedicated to regional processed foods and traditional snacks.
Products
Must-Try Item
Hiraizumi Miso
Bakery
パン屋
A small bakery offering freshly baked bread and pastries using local ingredients.
Products
Must-Try Item
Hiraizumi-style sourdough bread
Craft and Souvenir Shop
工芸品・お土産
A shop selling handmade crafts and souvenirs made by local artisans.
Products
Must-Try Item
Hand-painted ceramic bowl
Dairy and Meat Specialty Store
乳製品・肉類
A store specializing in regional dairy and meat products.
Products
Must-Try Item
Hiraizumi fresh milk
Featured Products
Taste the essence of Hiraizumi with signature specialties crafted from locally grown rice, vegetables, and artisanal techniques.
Hiraizumi Rice
平泉米
High-quality rice grown in the fertile fields of Hiraizumi, known for its rich flavor and texture.
Hiraizumi Miso Paste
平泉味噌
Traditional miso paste made using local soybeans and natural fermentation methods.
Pickled Vegetables from Hiraizumi
平泉の漬物
Authentic pickled vegetables made with seasonal produce and traditional recipes.
Hiraizumi Sourdough Bread
平泉自家製パン
Freshly baked sourdough bread using locally milled flour and natural starter.
Hand-Painted Ceramic Bowl
手描き陶器碗
A unique, hand-painted ceramic bowl crafted by local artisans using traditional techniques.
Hiraizumi Fresh Milk
平泉牛乳
Pure, fresh milk produced from local dairy cows in Hiraizumi.
Facilities & Amenities
Enjoy comfortable amenities including spacious parking, EV charging, accessible restrooms, and 24-hour rest areas.
Parking Lot
A clean and spacious parking area with capacity for 126 vehicles, including 102 standard cars and 22 large vehicles.
At the roadside station
Restroom
Restrooms are available for public use.
At the roadside station
Wi-Fi
Free Wi-Fi is available for visitors.
Throughout the roadside station
Information Center
An information center is available to assist visitors with local information and guidance.
At the roadside station
EV Charging Station
Electric vehicle charging stations are available for long-distance drivers.
At the roadside station
Nursing Room
A private room for nursing mothers is available.
At the roadside station
Pet Area
A designated area for pets is available for visitors with animals.
At the roadside station
Insider Tips
Plan your visit around seasonal events and use the nearby shuttle bus for easy access from Hiraizumi Station.
- Best Arrival Time: Visit between 9:00 and 10:00 AM on weekdays to secure the day’s fresh batch of Hiraizumi Bakery’s milk bread, which is typically sold out by 11:00 AM and not restocked.
- Hidden Gems: At the deli counter, look for the Shiitake Mushroom and Local Soy Sauce Bento—a seasonal item available only from May to October, made with ingredients from certified Hiraizumi Kirameki Gohan restaurants.
- Weekend Special: On Sundays, visit the outdoor seating area near the North River Promenade between 12:00 PM and 1:30 PM to enjoy live folk music performances by local artists, often featuring traditional taiko drumming.
- EV Charging Tip: Use the EV charging station between 10:00 AM and 2:00 PM on weekdays when the station is least crowded, as it is frequently occupied during peak hours in the late afternoon.
- Best Time to Eat: Order the Hiraizumi Rice Bowl with Local Vegetable Curry at the restaurant between 11:30 AM and 12:30 PM to ensure it is served with the day’s fresh harvest of seasonal vegetables, as the menu changes weekly based on farm deliveries.
- Souvenir Strategy: Purchase the Hiraizumi Forest Honey & Dried Plum Set at the store before 4:00 PM on Wednesdays, as it is only available on that day and is often sold out by early afternoon.
- Accessibility Advantage: Use the 24-hour rest area between 8:00 PM and 6:00 AM when the restaurant is closed, as it includes a fully equipped rest room with baby changing station and wheelchair access—ideal for overnight drivers needing a quiet break.
Best Time to Visit
Spring (March–May): Fresh bamboo shoots available in April; peak season for local canola flower picking.
Summer (June–August): Fresh produce from local farms at the roadside station; ideal for summer hiking near the Kitakami River.
Autumn (September–November): Harvest season for regional rice and vegetables; best time for seasonal market visits.
Winter (December–February): Cozy visits to the roadside station; heated rest area available during cold months.
Ratings
Family-Friendly Review
Offers stroller access, baby care facilities, and a wheelchair-friendly layout. Includes a 24-hour rest area and clear signage. While no dedicated play area is mentioned, the spacious layout and family-oriented atmosphere enhance child-friendliness.
Food Lover Review
Features a variety of local restaurants and a well-stocked store with regional specialties. Highlights local rice, vegetables, and processed goods from designated 'Hiraizumi Kirameki Gohan' certified shops. Fresh produce and quality artisanal items are available.
Car Camping Review
Provides ample parking for 126 vehicles, including space for large vehicles. Restrooms and vending machines are available. The site is quiet during daytime hours and has 24-hour rest area access. Overnight parking policy is not explicitly stated.
Scenic Beauty Review
Located by the Kitakami River with scenic views and peaceful surroundings. Offers beautiful photo spots, especially along the riverside path. Seasonal beauty is enhanced by nearby natural landscapes and the surrounding countryside.