Breathe Deeply in the Heart of Japan’s Hidden Coastal Gem
Nestled along the serene coastline of Iwate Prefecture, Ao no Kuni Fudai is a roadside station that embodies the quiet charm of rural Japan. Located in the tranquil village of Fudai, this destination offers more than a place to rest—it invites travelers to reconnect with nature, local culture, and the simple pleasures of life. Surrounded by rolling hills, lush forests, and the vast Pacific Ocean, the station serves as a gateway to the region’s natural beauty and authentic community spirit.
What sets Ao no Kuni Fudai apart is its celebration of Fudai’s unique identity. Visitors can savor freshly made kelp-based delicacies, explore the vibrant Abe Road shopping street, and meet the beloved kelp-loving mascots Sukky and Enzo. With farm-fresh food, seasonal events, and curated experiences from longtime residents and new arrivals alike, every visit feels like discovering a secret.
Why Visit
Visit Ao no Kuni Fudai to experience the only roadside station in Japan dedicated to the unique culture of kelp, home to the beloved mascot duo Sukkyi & Enzo, the "Kelp Brothers." Here, you can savor handcrafted kelp ramen and taste the region’s only kelp ice cream, made from sustainably harvested local kelp. The station also hosts the rare, one-night-only Kelp Garden Beer Garden, a celebration of the village’s maritime heritage.
Restaurants & Dining
Savor fresh, locally crafted meals at Ao no Kuni Fudai roadside station.
Fudai Burger
青の国バーガー
Specialty
Local-style burger with a unique twist
A popular roadside station burger featuring locally sourced ingredients and a signature sauce, served in a casual, friendly atmosphere.
Kombu Brothers Café
すっきぃとえんぞーの部屋
Specialty
Themed café celebrating the official mascot of Fudai
A cheerful, whimsical café dedicated to the beloved mascots 'Sukkii & Enzō', offering light meals and drinks in a fun, family-friendly environment.
Fudai Market Kitchen
青の国横丁
Specialty
Local seafood and seasonal dishes
A vibrant food hall-style restaurant offering a variety of regional dishes, emphasizing fresh seafood and seasonal produce from the Sanriku Coast.
Shopping Highlights
Discover unique local treasures and handmade goods at Ao no Kuni Fudai roadside station.
Fudai Online Store
青の国オンラインショップ
An online marketplace offering a wide range of local products from Fudai Village.
Products
Must-Try Item
Kombu-based snacks
Abi Road Shopping Street
アビーロード商店街
A local shopping street featuring a variety of stores selling regional specialties and handmade goods.
Products
Must-Try Item
Fudai Kombu Snacks
Kombu Brothers Store
すっきぃとえんぞーの部屋
A retail space dedicated to the official mascots of Fudai, selling themed merchandise and local products.
Products
Must-Try Item
Kombu Brothers plush toys
Featured Products
Experience signature specialties like premium kombu and regional treats from Ao no Kuni Fudai roadside station.
Fudai Kombu Snacks
ふだい昆布スナック
Crunchy, savory snacks made from locally harvested kombu, perfect for a quick bite.
Kombu Broth Base
昆布だしベース
A concentrated kombu-based broth used to enhance the flavor of soups and stews.
Kombu Brothers Plush Toy
すっきぃとえんぞーぬいぐるみ
A soft, collectible plush toy of the official Fudai mascots, ideal as a souvenir or gift.
Fudai Seafood Seasoning
ふだい海鮮スパイス
A unique spice blend made with dried seafood and local herbs, perfect for grilling and cooking.
Fudai Kombu Tea
ふだい昆布茶
A naturally brewed tea made from dried kombu, known for its rich umami flavor and health benefits.
Facilities & Amenities
Relax and recharge with convenient amenities at Ao no Kuni Fudai roadside station.
Parking
Available for visitors and travelers at the roadside station.
Near the main entrance of the roadside station
Restroom
Clean and accessible restrooms for visitors.
Inside the roadside station building
Wi-Fi
Free Wi-Fi access available throughout the roadside station.
Throughout the facility
Information Center
Staffed desk providing local tourism information, maps, and assistance.
Main lobby of the roadside station
Play Area
A safe and fun space for children to play, located near the outdoor area.
Adjacent to the outdoor plaza
Onsen
Hot spring bath facility available for relaxation and wellness.
Located within the roadside station complex
Bike Rental
Bicycles available for rent to explore the surrounding area.
Near the entrance of the roadside station
Nursing Room
Private room equipped for breastfeeding and baby care.
Inside the restroom area
EV Charging Station
Electric vehicle charging points available for visitors.
Parking area near the main building
ATM
Cash machine available for financial transactions.
Near the entrance of the roadside station
Pet Area
Designated space for pets to rest and relieve themselves.
Outdoor area near the main entrance
Insider Tips
Unlock local secrets and practical insights for a richer visit to Ao no Kuni Fudai roadside station.
- Best Arrival Time: Arrive by 9:30 AM on weekends to secure a seat at the bakery counter before the fresh-baked milk bread sells out—typically by 11:00 AM.
- Hidden Gems: Visit the deli counter near the entrance to find the limited-edition Kombu Miso Croissant, available only during the 4th anniversary festival in September.
- Weekend Special: On Sundays, stop by the Abi Road Shopping Street between 10:00 AM and 12:00 PM to catch the live cooking demo of Kombu Ramen, hosted by local vendors.
- Best Souvenir Purchase: Buy the Sukkii & Enzō Sticker Set at the information desk—only available in the Sukkii & Enzō’s Room area, which opens daily at 10:00 AM.
- Food Truck Timing: Visit the Fudai Bazaar on the last Saturday of each month between 2:00 PM and 5:00 PM to try the exclusive Kombu Burger, sold only during the event.
- Event Access: Join the Abi Road Night Market on August 15 by arriving before 6:00 PM—this one-night-only Beer Garden at Fudai Yokochō requires a free ticket available at the roadside station entrance.
- Local Culture Experience: Participate in the Fudai Folk Dance Demonstration held every Friday at 4:00 PM at the outdoor stage near the parking lot—no reservation needed, but arrive early to get a good view.
Best Time to Visit
Spring (March–May): Peak season for fresh bamboo shoots at the roadside station and canola flower fields in full bloom by late April.
Summer (June–August): Enjoy the 8/15 one-night beer garden at Aby Road and fresh local seafood from the region.
Autumn (September–November): Visit during the 9/23 Fudai Matsuri festival and sample seasonal harvests at the roadside station.
Winter (December–February): Experience quiet countryside charm and seasonal specialties like dried kelp and warm local dishes.
Ratings
Family-Friendly Review
The roadside station features a dedicated children's play area, stroller-friendly paths, and family-oriented events. Interactive exhibits and local culture displays engage kids. While no specific kid-friendly restaurants are named, general dining options accommodate families.
Food Lover Review
The station offers diverse dining options including local specialties like kelp burgers and regional snacks. The online shop highlights authentic produce and artisanal kelp products. Fresh, high-quality ingredients are emphasized, enhancing the culinary experience.
Car Camping Review
Restrooms and vending machines are available, supporting overnight stays. The site is relatively quiet and well-maintained, though no formal car camping facilities are mentioned. Overnight parking is permitted but not explicitly detailed.
Scenic Beauty Review
The roadside station is set in a scenic rural landscape with panoramic views of nature and seasonal changes. Scenic viewpoints and photo opportunities are available throughout the area. The overall atmosphere is peaceful and aesthetically pleasing.