Discover the Heart of White Mountain Country at Shirayama Roadside Station
Nestled at the gateway to the majestic Mount Hakusan, Shirayama Roadside Station lies along National Route 157 in the serene town of Nomi, Ishikawa Prefecture. Surrounded by lush forests and rolling farmland, this stop offers travelers a peaceful retreat with panoramic views of the Tekegawa River. More than just a place to rest, it serves as a vibrant cultural and informational hub, showcasing the natural wonders of the Hakusan Tekegawa Geopark.
Visitors can explore the well-equipped information center, featuring a viewing room with sweeping vistas, interactive exhibits on local geology, and detailed guides for hiking Mount Hakusan. The station also hosts seasonal farmstand sales of fresh local produce and supports regional revitalization through the nearby ramen shop, Menya Daiwa Hakusan Branch. With EV charging, Wi-Fi, and a variety of souvenirs and stamps, Shirayama is a must-visit for travelers seeking authentic, enriching experiences in Japan’s north.
Why Visit
Shirayama roadside station stands at the gateway to the Hakusan-Teikoku Geopark, offering a rare view of the Teikoku River from its observation room—unique among roadside stations in the region. Here, visitors can sample the only local milk ice cream made from Jersey cows raised in the White Mountain foothills, and explore seasonal farmstand produce from the exclusive "Michi no Eki Hyakuten" collective, available only from May to December.
Restaurants & Dining
Savor fresh, locally inspired meals at Shirayama roadside station, where regional flavors meet cozy comfort.
Noodles House Ootake
麺屋大河
Specialty
Local-style ramen with rich broth and handmade noodles
A cozy noodle shop specializing in hearty ramen with a savory, traditional broth. Located in the heart of the roadside station, it offers a warm and inviting atmosphere perfect for a relaxing meal during a road trip.
Shopping Highlights
Discover unique souvenirs and seasonal goods at Shirayama roadside station’s vibrant shop.
Local Farmers Market
道の駅百姓連「しらやまさん’ｓ」
A seasonal market featuring fresh, locally grown vegetables from nearby farms in the Shirayama area.
Products
Must-Try Item
Organic carrots and radishes
Souvenir Shop
グッズ｜販売
A shop offering a variety of souvenirs and local merchandise from the Shirayama area.
Products
Must-Try Item
Geopark-themed stamp book
Northwest Roadside Station Card
北陸道の駅カード
A collectible card for the North Kanto Roadside Station network, available for purchase at the station.
Products
Must-Try Item
Limited edition 2024 card
Featured Products
Taste the essence of the region with Shirayama’s signature specialties and locally crafted products.
Roadside Station Commemorative Stamp
道の駅記念きっぷ
A commemorative stamp for the Shirayama roadside station, perfect for travelers collecting stamps from various roadside stations across Japan.
Roadside Station Stamp Book
道の駅スタンプブック2024-26
A collectible stamp book featuring all the official roadside station stamps from 2024 to 2026, ideal for travel enthusiasts and collectors.
Roadside Station Refill Card
道の駅きっぷ専用リフィル
A refill card for use with the roadside station stamp system, allowing travelers to continue their collection without purchasing a new book.
White Mountain-Tekegawa Geopark Guidebook
白山手取川ジオパークガイドブック
An informative guidebook detailing the geological and natural features of the Shirayama area and the White Mountain-Tekegawa Geopark.
Facilities & Amenities
Enjoy full amenities at Shirayama roadside station, including restrooms, EV charging, and scenic views.
Parking Lot
Provides parking for 28 regular vehicles and 16 large vehicles.
Located within the roadside station premises
Toilet
Public toilets available for visitors.
Located within the roadside station premises
Public Wi-Fi
Public wireless LAN available for visitors.
Located within the roadside station premises
Information Center
Features a panoramic viewing room with views of the Tekegawa River, exhibits on the Hakusan-Tekegawa Geopark, information on local tourist attractions, event details, and hiking guides for Mount Hakusan.
Inside the information building
EV Charging Station
Electric vehicle charging station available for use.
Located within the roadside station premises
Nursing Room
Dedicated room for nursing mothers.
Located within the roadside station premises
Park
A park area available for children and families to enjoy.
Located within the roadside station premises
Insider Tips
Maximize your visit with local insights and practical tips from Shirayama roadside station’s knowledgeable staff.
- Best Arrival Time: Visit between 9:30 AM and 10:30 AM on weekdays to secure the last of the day’s fresh produce from the seasonal "Michi no Eki Hyakushin" vegetable stand, which operates only from 9:00 AM to 12:00 PM daily during its 2024 May–December run
- Hidden Gems: Head to the information center’s observation room on the second floor to view the Takegawa River and surrounding landscape through floor-to-ceiling windows—especially scenic on clear mornings before 10:00 AM
- Weekend Special: On weekends, visit the “Menya Daiwa” White Mountain Base location, open since April 18, for regional soba noodles made with locally sourced buckwheat—order before 11:30 AM to avoid long waits during peak lunch hours
- Souvenir Strategy: Purchase the North Kansai Michi no Eki Card (200 yen) in advance at the information desk to collect stamps across regional stations—only available in limited quantities and sold out by late afternoon on weekends
- EV Charging Tip: Use the EV charging station only during daylight hours (8:00 AM–6:00 PM) when staff are present to assist with connection issues; avoid charging after 5:00 PM to prevent delays due to unattended equipment
- Geopark Insight: Visit the White Mountain–Takegawa Global Geopark exhibit in the information center to see the official World Geopark map and geological timeline—this exhibit is updated quarterly and features seasonal rock samples from the area
- Stamp Collection: Get your stamp book stamped at the information desk every time you visit, especially during the North Kansai Michi no Eki Stamp Rally (active through 2026)—the staff hand out bonus stamps for visiting all 10 participating stations in one trip
Best Time to Visit
Spring (March-May): Canola flowers bloom in late March to April, and fresh bamboo shoots are available at the roadside station market.
Summer (June-August): The roadside station offers cool respite during summer, with access to the White Mountain and Tekegawa Geopark trails.
Autumn (September-November): Autumn foliage along the Tekegawa River creates scenic views, ideal for hiking and photography.
Winter (December-February): Winter visits offer peaceful solitude, with snow-dusted landscapes and access to nearby hot springs.
Ratings
Family-Friendly Review
Offers a playground, stroller-friendly paths, and a family-oriented information center with child-friendly displays. Includes a nursing room and clear signage. While no dedicated activities for kids, the scenic views and interactive geopark exhibit enhance the experience.
Food Lover Review
Features a local restaurant, 'Menya Oga', and seasonal vegetable sales from the 'Michi no Eki Farmers' market. Offers fresh, regional produce and artisanal food products. The variety and quality of local specialties provide a strong culinary experience.
Car Camping Review
Provides restrooms, parking for 28 regular and 16 large vehicles, and EV charging. While no explicit overnight camping policy, the quiet setting and clean facilities support short-term overnight stays. Noise levels are low during daytime hours.
Scenic Beauty Review
Offers panoramic views of the Tejigawa River and surrounding mountain landscapes. Features a scenic observation room and well-placed viewpoints. Seasonal beauty is evident in spring and autumn, with a peaceful, natural atmosphere enhancing the overall aesthetic.