Discover the Heart of Hakusan’s Natural and Cultural Heritage
Seo (Michi-no-Eki Hakusan) stands as a vibrant roadside station nestled in the serene foothills of Japan’s sacred Mount Hakusan, where nature, tradition, and community converge. Located at the crossroads of scenic routes and cultural landmarks, it serves as a gateway to the region’s most treasured destinations, including the historic White Road, the famed Kaga Onsen, and the ancient villages of the Hakusan foothills.
More than a rest stop, Seo offers a rich tapestry of local experiences—from freshly baked bread at the on-site mountain bakery to a curated selection of Hakusan’s finest regional specialties. Highlights include a remarkable variety of house-made miso, from garlic-infused to walnut and even pork soboro, alongside seasonal delicacies like mountain mushrooms and fermented foods. With a spacious dog-friendly lawn, a cozy deck for outdoor coffee breaks, and a vibrant marketplace of handmade crafts and local produce, this roadside station invites travelers to slow down, savor the moment, and truly connect with the spirit of the region.
Why Visit
Seo (Michi-no-Eki Hakusan) stands out as the only roadside station in the region offering a dedicated tasting experience of Hakusan Hyakusen—a curated selection of 100 local specialties from the White Mountain foothills, including rare fermented products like koji-based dressing and hand-harvested mountain vegetables. Its standout feature is the exclusive availability of White Mountain Meat So-boro Miso, a rich, pork-based miso with a bold flavor found nowhere else. Visitors can also enjoy freshly ground tenkatsu soba at Soba Yamane, made with stone-ground flour from the historic Togoe area, and savor a uniquely local take on soba with miso at the Seyo Pass Tea House.
Restaurants & Dining
Savor authentic regional flavors at Seo (Michi-no-Eki Hakusan), where local specialties like handmade tofu and stone-ground soba take center stage.
Denkou
伝好
Specialty
Mainly featuring homemade tofu, including yudofu (boiled tofu)
A dining spot centered around homemade tofu, offering a traditional and comforting experience with a focus on the natural flavors of locally sourced ingredients.
Soba Yamaneko
蕎麦山猫
Specialty
Hand-milled, 100% buckwheat soba noodles using a stone mill
A specialty soba shop offering richly aromatic, traditionally prepared buckwheat noodles made from locally milled flour, emphasizing authenticity and craftsmanship.
Sejo Toge Cha-ya
瀬女峠茶屋
Specialty
Udon noodles simmered in matured miso-based broth
A casual food stall serving hearty udon noodles in a rich, savory miso broth, combining traditional flavor with a comforting, homely atmosphere.
Shopping Highlights
Discover unique local crafts and seasonal treats at Seo (Michi-no-Eki Hakusan), a gateway to White Mountain’s artisanal heritage.
Mountain Bakery Sejo
パン工房「山のパン屋さん瀬女」
A bakery located within the roadside station, specializing in freshly baked bread and pastries using local ingredients.
Products
Must-Try Item
Freshly baked bread
White Mountain Hundred Selection
白山百選
A curated selection of premium local products from the White Mountain region, highlighting traditional craftsmanship and natural ingredients.
Products
Must-Try Item
White Mountain Hundred Selection
White Mountain Miso Collection
味噌大集合
A dedicated section offering a wide variety of locally produced miso, including unique flavor blends and regional specialties.
Products
Must-Try Item
White Mountain Miso Collection
White Mountain Craft & Food
発酵のまち白山市
A shop showcasing fermented food products from the White Mountain region, including unique condiments and traditional fermented items.
Products
Must-Try Item
Fermented food products
Featured Products
Explore signature products like miso blends and mountain-grown ingredients, crafted with tradition and nature’s bounty.
White Mountain Miso
万能味噌
A versatile miso paste available exclusively at Seo (Michi-no-Eki Hakusan), perfect for rice, vegetables, or as a cooking base.
Garlic Miso Sauce
にんにく味噌だれ
A flavorful garlic miso sauce ideal for grilling meats or as a dipping sauce.
Walnut Miso
くるみ味噌
A sweet and savory walnut miso with a rich, nutty flavor, perfect for enhancing rice dishes or stir-fries.
Pork and Miso Mix
白山肉そぼろ味噌
A savory blend of minced pork and miso, ideal for rice dishes or as a topping.
Soba Miso
蕎麦みそ
A unique miso blend made with buckwheat, offering a distinct earthy flavor perfect for enhancing noodles or rice.
White Mountain Mountain Chrysanthemum Wine
白山菊酒
A traditional Japanese chrysanthemum-flavored sake with a delicate floral aroma and smooth finish.
Kaga Plum Wine
加賀梅酒
A sweet and aromatic plum wine from the Kaga region, known for its balanced flavor and refreshing taste.
White Mountain Hard Tofu
白山ろくの特産品の堅豆腐
A firm, high-quality tofu made from traditional methods, ideal for grilling or stir-frying.
Fermented Dressing
糀からつくったドレッシング
A unique dressing made from koji fermentation, offering a deep umami flavor perfect for salads or marinades.
Abalone Mushroom Pack
たっぷりなめこパック
A generous pack of fresh abalone mushrooms, ideal for cooking or as a side dish.
Sweet and Sour Abalone Mushroom
なめこちゃん
A ready-to-eat abalone mushroom dish in three different flavor profiles—sweet, sour, and savory.
White Mountain Chestnut Cake
白峰のかんこの家の栃餅
A traditional chestnut rice cake made with locally sourced chestnuts, offering a soft, sweet texture.
Facilities & Amenities
Relax with scenic views and pet-friendly spaces at Seo (Michi-no-Eki Hakusan), offering comfort and convenience for all travelers.
Parking Area
The roadside station provides parking facilities for visitors.
Near the entrance and throughout the station premises
Restroom
Public restrooms are available for visitors.
Inside the main building and near the parking area
Free Wi-Fi
Free wireless internet access is available throughout the roadside station.
Throughout the facility including the main hall and rest areas
Information Center
A visitor information center offering maps, tourism guides, and assistance with local attractions and events.
Main entrance area
Pet Play Area
A dedicated area for pets to play and rest, located within the rest zone. Open during non-winter months.
Within the 'Sena Hotto Area' rest zone
Hot Spring
The roadside station is located near famous hot springs such as Nakamiya Onsen and Ichinono Onsen, which are popular for health and relaxation.
Nearby in the Hakusan region
Bike Rental
Bicycles can be rented for exploring the surrounding area, including the Hakusan Shirogawa White Road.
Near the main entrance
Nursing Room
A private room equipped for breastfeeding and baby care, located within the main building.
Inside the main facility
EV Charging Station
Electric vehicle charging stations are available for visitors using electric cars.
Near the parking area
ATM
An automated teller machine is available for cash withdrawals.
Near the entrance
Dog Park
A spacious dog park where pets can freely run and play. It is open during non-winter months and free to use.
Within the 'Sena Hotto Area' rest zone
Activities & Experiences
Engage in seasonal events and hands-on workshops, from coffee breaks on the deck to exploring local culture.
Coffee Break on the Deck with Your Pet
デッキでペットと一緒に飲食ができます♪
Enjoy a relaxing coffee break on the deck while feeling the mountain breeze. You can savor freshly baked bread and White Mountain Kilimanjaro coffee.
Duration
60 min
Outdoor activities may be affected by rain or extreme weather.
Dog Park Playtime
わんちゃんも大喜び♪広々ドッグラン！
Let your dog run and play freely in the spacious dog park. The area is designed for pets to rest and enjoy while you shop or relax.
Duration
120 min
Closed during winter months (December–March).
Insider Tips
Visit during off-peak hours for a peaceful experience, and don’t miss the limited-edition miso and dog-friendly deck.
- Best Arrival Time: Visit by 9:30 AM on weekdays to secure the day's first batch of fresh-baked milk bread from the Pan Factory "Yama no Pan'ya Seiyo," which sells out quickly and is not restocked during the day.
- Hidden Gems: Look for the "White Mountain Hundred Selection" display near the entrance, where you’ll find limited-edition local specialties like White Mountain Kikurage (wild mushrooms) in three different preparations, including a sweet-sour pickle and a savory miso stew.
- Weekend Special: On weekends, visit the "Seyo Pass Tea House" between 11:00 AM and 1:00 PM to enjoy the seasonal "Miso-Flavored Udon with Matured Miso Broth" — a dish only served during peak autumn months when the miso is at its peak flavor.
- Pet-Friendly Perk: Bring your dog and head directly to the "Pet Relaxation Area" next to the rest zone during summer months (May–October) when the dog run is open, and use the free water bowl provided near the entrance to keep your pet hydrated during long visits.
- Unique Local Product: Purchase the "White Mountain Meat Soho Miso" (1,080 yen) only available at Seo (Michi-no-Eki Hakusan) — it’s made with locally raised pork and is ideal for grilling or mixing into rice dishes.
- Best Coffee Pairing: Order a cup of White Mountain Kilimanjaro Coffee from the deck area and pair it with the "Nanakura" brand dried plum cake — a local favorite sold only at the roadside station’s bakery counter.
- Seasonal Deal: On cold days between December and March, visit the miso tasting counter between 10:00 AM and 11:30 AM to sample the "Niniku Miso Sauce" and "Walnut Miso" — both are offered at a 10% discount during this window.
Best Time to Visit
Spring (March–May): Late March to April features peak canola flower blooms, ideal for photo walks and seasonal market visits.
Summer (June–August): July–August offers cool mountain air and extended daylight for enjoying the deck café and fresh summer produce.
Autumn (September–November): October brings vibrant foliage along the White Road, with peak autumn leaf viewing in mid-to-late October.
Winter (December–February): December–February features cozy indoor dining, seasonal hot drinks, and winter-themed events.
Ratings
Family-Friendly Review
Features a spacious dog park, stroller-friendly paths, and a children-friendly café. Offers play-friendly spaces and family-oriented food options, though no dedicated children's activities are available.
Food Lover Review
Offers diverse local cuisine including handmade tofu, soba, and unique regional dishes. Features specialty products like multiple miso varieties and local fermented foods with high-quality ingredients and authentic taste.
Car Camping Review
Provides clean restrooms and vending machines. Offers a quiet, scenic environment ideal for short stops. Overnight parking is not explicitly permitted, limiting its suitability for extended stays.
Scenic Beauty Review
Located in a scenic mountainous area with views of the Hakusan range. Offers excellent photo spots on the deck and throughout the surroundings. Seasonal beauty varies with changing landscapes and natural surroundings.