Discover the Heart of Noto’s Coastal Bounty
Noto Senrihama is a vibrant roadside station nestled along the serene shores of Ishikawa Prefecture’s Noto Peninsula, where the rhythm of the sea meets the warmth of local craftsmanship. Located in the scenic town of Hakui, this destination is more than a pit stop—it’s a celebration of regional flavor, sustainability, and community.
Visitors are welcomed by a lively mix of on-site markets, a cozy bakery, a charming café, and a seasonal gelato stand, all showcasing fresh, locally sourced ingredients. Highlights include a relaxing foot bath, RV and tire washing facilities, and open-air spaces perfect for enjoying the ocean breeze. With year-round events, seasonal produce, and a deep connection to Noto’s cultural heritage, Noto Senrihama offers an authentic taste of rural Japan.
Why Visit
Noto Senrihama stands out as the only roadside station in the region where you can taste freshly made milk ice cream crafted exclusively from Jersey cow milk raised in the local Noto Peninsula. Its signature dish, the grilled sardine rice bowl, uses fish caught daily from the nearby Sea of Japan, offering a flavor impossible to replicate elsewhere. Visitors also enjoy a rare chance to relax in a foot bath infused with local sea salt, directly overlooking the pristine coastline.
Restaurants & Dining
Savor fresh, local flavors at Noto Senrihama roadside station.
Seafood Restaurant
海鮮レストラン
Specialty
Fresh seafood dishes from the Noto Peninsula
A cozy dining spot specializing in fresh, locally sourced seafood, offering a traditional Japanese seafood experience with a modern twist. The atmosphere is warm and inviting, perfect for enjoying the coastal flavors of the region.
Noto-style Ramen
のと風ラーメン
Specialty
Traditional Noto-style ramen with local broth
A rustic, no-frills ramen shop serving rich, savory broth made from local ingredients. The atmosphere is simple and authentic, reflecting the regional culinary heritage.
Local Delicacies Food Stall
地元グルメフードスタンド
Specialty
Quick street-style snacks from the Noto region
A lively food stall offering quick, flavorful bites made with seasonal and regional ingredients. Ideal for a casual, on-the-go meal with a taste of local culture.
Shopping Highlights
Discover unique goods and regional treasures at Noto Senrihama roadside station.
Farmers Market
直売所
A fresh produce market offering seasonal fruits, vegetables, and local farm goods directly from farmers.
Products
Must-Try Item
Fresh Noto Apples
Bakery
ベーカリー
A charming bakery specializing in handmade breads and pastries using local flour and ingredients.
Products
Must-Try Item
Noto Sea Salt Croissant
Gelato Shop
ジェラート
A small artisanal gelato shop crafting unique flavors using regional ingredients and natural ingredients.
Products
Must-Try Item
Sea Salt & Yuzu Gelato
Souvenir Shop
お土産屋
A gift shop offering locally made souvenirs and regional specialties for visitors to take home.
Products
Must-Try Item
Noto Sea Salt & Sesame Biscuits
Featured Products
Taste the essence of the region with signature specialties and local delicacies.
Noto Sea Salt
のと塩
Hand-harvested sea salt from the Noto Peninsula, known for its purity and mineral-rich flavor.
Yuzu and Sea Salt Biscuits
ゆずと塩ビスケット
Crunchy biscuits infused with fresh yuzu and Noto sea salt, perfect as a snack or gift.
Noto-Style Pickled Vegetables
のと風漬物
Authentic pickled vegetables using traditional Noto methods and local ingredients.
Sea Urchin Paste
海胆ペースト
Rich, savory paste made from fresh sea urchin, ideal for spreading on rice or bread.
Facilities & Amenities
Enjoy convenient amenities and relaxing spaces at Noto Senrihama roadside station.
Information Center
The roadside station provides an information center for visitors, offering guidance and assistance with local attractions, events, and services.
Main area of the roadside station
Parking
Designated parking spaces are available for visitors and travelers.
Near the entrance and main facilities
Restroom
Clean and accessible restrooms are available for visitors.
Near the main entrance and throughout the facility
Wi-Fi
Free Wi-Fi is available for visitors to use throughout the roadside station.
Throughout the facility, including common areas and indoor spaces
Play Area
A designated play area is available for children to enjoy and play safely.
Outdoor area near the main entrance
Onsen
A public hot spring bath is available for visitors to relax and enjoy traditional Japanese bathing.
Near the foot bath area
EV Charging Station
Electric vehicle charging stations are available for travelers using electric cars.
Near the parking area
ATM
An ATM is available for visitors to withdraw cash.
Near the entrance and main office
Nursing Room
A private nursing room is provided for mothers with infants to breastfeed or care for their babies in a comfortable environment.
Near the restroom area
Pet Area
A designated area for pets to rest and relieve themselves, ensuring a pet-friendly environment.
Outdoor area near the entrance
Bike Rental
Bicycles can be rented on-site for visitors who wish to explore the surrounding area.
Near the main entrance
Restaurant
A full-service restaurant offering local cuisine and meals for visitors.
Inside the roadside station complex
Bakery
A bakery offering fresh baked goods, including bread and pastries.
Inside the roadside station complex
Gelato
A gelato shop serving a variety of Italian-style frozen desserts.
Inside the roadside station complex
Café
A cozy café area where visitors can enjoy coffee, tea, and light snacks.
Inside the roadside station complex
RV & Tire Shower
A dedicated shower area for RV travelers and for cleaning vehicle tires.
Outdoor area near the parking zone
Foot Bath
An outdoor foot bath where visitors can relax and soothe tired feet.
Near the entrance and outdoor seating area
Insider Tips
Enhance your visit with practical tips and local insights.
- Best Arrival Time: Arrive by 9:30 AM on weekends to secure fresh-baked milk bread from the bakery, which sells out by 11:00 AM
- Hidden Gems: Visit the deli counter between 10:00 AM and 12:00 PM to find the limited daily batch of local sea salt-cured fish, available only during the summer season
- Weekend Special: On Saturdays, the gelato stand offers a special flavor made with locally harvested cherry tomatoes, available only from 1:00 PM to 3:00 PM
- RV & Tire Shower Access: Use the RV and tire shower facility before 4:00 PM to avoid waiting, as it closes at 5:00 PM and is often full during peak hours
- Foot Bath Timing: Soak your feet in the outdoor foot bath between 4:30 PM and 6:30 PM on weekdays when it is less crowded and the water is refreshed daily
- Dining Tip: Order the local seaweed ramen at the restaurant between 11:30 AM and 1:00 PM to guarantee the daily special ingredient, which is only available during those hours
- Shopping Priority: Head to the roadside station’s direct sales counter at opening to purchase the seasonal Noto-kun pickled vegetables, which are restocked only once per week on Tuesdays
Best Time to Visit
Spring (March–May): Canola flowers bloom in late March to April, and fresh bamboo shoots are available at the market.
Summer (June–August): Fresh sea urchin and local vegetables peak in July and August.
Autumn (September–November): Autumn foliage enhances the coastal views, and sweet potatoes are harvested in October.
Winter (December–February): Warm foot baths are ideal during cold months, and winter seafood is featured at the restaurant.
Ratings
Family-Friendly Review
Offers a foot bath, outdoor play areas, and stroller-friendly paths. Includes kid-friendly food options and family-oriented facilities, with educational value from local farming displays and interactive elements.
Food Lover Review
Features a variety of dining options including a bakery, gelato shop, and local restaurant. Offers fresh regional produce and unique local specialties, with high-quality artisanal food products and a strong emphasis on seasonal ingredients.
Car Camping Review
Provides restrooms, vending machines, and an RV and tire washing station. Offers a relatively quiet environment suitable for overnight stays, though overnight parking is not explicitly stated.
Scenic Beauty Review
Located along the scenic Noto Peninsula coastline with stunning ocean views. Features well-designed viewpoints and seasonal beauty, with a peaceful atmosphere enhanced by natural surroundings and thoughtful landscape design.