Discover the Heart of Ishikawa at Megumi Hakusan Roadside Station
Nestled along National Route 8, just halfway between Kanazawa and Komatsu, Megumi Hakusan Roadside Station is a vibrant gateway to the natural beauty and cultural charm of Hakusan City. Opened in April 2018, this modern roadside station blends convenience with local authenticity, offering travelers a welcoming space to rest, explore, and connect with the region’s heritage.
More than a pit stop, Megumi Hakusan is a community hub featuring a bustling market of local products, a cozy restaurant serving regional specialties, and interactive events like model train exhibitions and seasonal festivals. With free Wi-Fi, accessible facilities, and a dedicated dog park, it’s designed for travelers of all ages. Whether sampling fresh produce, learning about the area’s history, or enjoying live performances, every visit celebrates the spirit of the land and its people.
Why Visit
Visit Megumi Hakusan for the region’s only artisanal milk ice cream made from Jersey cows raised in the fertile fields of the Noto Peninsula, a rare treat available nowhere else. The roadside station also hosts the annual White Mountain Railway Festival, where vintage trains run on a fully operational model railway display, a unique attraction that celebrates the city’s deep-rooted rail heritage.
Restaurants & Dining
Savor the flavors of Hakusan at Megumi Hakusan roadside station, where fresh local ingredients meet hearty hospitality.
Hakusan Local Cuisine Restaurant
白山地場料理レストラン
Specialty
Traditional local dishes from Hakusan City
A cozy restaurant serving authentic regional cuisine of Hakusan, featuring seasonal ingredients and traditional preparation methods. The atmosphere is warm and welcoming, ideal for enjoying local flavors in a relaxed setting.
Soba Noodle House
そばの家
Specialty
Handmade soba noodles from local buckwheat
A dedicated soba shop offering freshly made noodles using locally grown buckwheat. The atmosphere is simple and rustic, emphasizing the craftsmanship and purity of the noodles.
Local Fruit and Tea Café
地元果物とお茶カフェ
Specialty
Fresh local fruits and herbal teas
A light and airy café offering refreshing drinks and snacks made with seasonal fruits and locally sourced tea. The ambiance is calm and inviting, perfect for a relaxing break.
Sakura Food Stall
さくら屋
Specialty
Quick street-style snacks and local treats
A vibrant food stall offering fast, delicious snacks made with regional ingredients. The atmosphere is lively and casual, ideal for a quick bite while exploring the roadside station.
Shopping Highlights
Discover a curated selection of regional treasures and authentic souvenirs at Megumi Hakusan roadside station.
Local Produce Market
地場産品売場
A market featuring fresh, locally grown agricultural products from Hakusan City, including vegetables, fruits, and grains.
Products
Must-Try Item
Hakusan Sweet Potatoes
Hakusan Craft Shop
白山工芸店
A specialty store offering handmade crafts and artisanal goods made by local artisans in Hakusan City.
Products
Must-Try Item
Handcrafted Ceramic Bowls
Hakusan Dairy & Meat Shop
白山乳・肉店
A shop specializing in locally produced dairy and meat products, including fresh milk, cheese, and beef.
Products
Must-Try Item
Hakusan Fresh Milk
Hakusan Souvenir Store
白山お土産店
A gift shop offering a wide range of souvenirs and local specialties from Hakusan City.
Products
Must-Try Item
Hakusan Fruit Jam
Hakusan Alcohol Shop
白山酒類店
A shop specializing in local alcoholic beverages, including sake, plum wine, and regional craft beer.
Products
Must-Try Item
Hakusan Plum Wine
Featured Products
Taste the essence of the region with signature products like local fruits, traditional sweets, and seasonal specialties.
Hakusan Sweet Potatoes
白山甘栗
Premium sweet potatoes grown in the fertile soil of Hakusan City, known for their rich sweetness and smooth texture.
Hakusan Fruit Jam
白山フルーツジャム
Artisanal jam made from fresh, locally harvested fruits, preserving the natural flavor and aroma.
Hakusan Green Tea
白山抹茶
High-quality green tea cultivated in the mountains of Hakusan City, known for its vibrant color and smooth taste.
Hakusan Plum Wine
白山梅酒
A delicate plum wine made using traditional methods and locally grown plums, offering a balanced sweet and tart flavor.
Handcrafted Ceramic Bowls
手作り陶器ボウル
Beautifully crafted ceramic bowls made by local artisans, each one unique and functional for daily use.
Hakusan Soba Noodles
白山そば
Dried soba noodles made from locally grown buckwheat, ideal for home cooking with authentic regional flavor.
Hakusan Pickled Vegetables
白山漬物
Traditional pickled vegetables made using time-honored recipes and local produce, perfect as a side dish.
Hakusan Cheese
白山チーズ
Artisanal cheese made from fresh local milk, with a creamy texture and subtle regional flavor.
Facilities & Amenities
Enjoy convenient amenities including restrooms, free Wi-Fi, and parking at Megumi Hakusan roadside station, open year-round.
Parking
The parking area is available 24 hours a day, every day of the year.
Restroom
Toilets are available 24 hours a day, every day of the year.
Wi-Fi Free Spot
Free Wi-Fi is available throughout the roadside station for visitors to use.
Tourism Information Counter
Provides information about tourism in Hakusan City, including local attractions and events.
Located in the local product sales area and tourism information corner
Dog Run (Small Dogs Only)
A dedicated dog run area for small dogs, available for use.
EV Charging Station
Electric vehicle charging stations are currently unavailable due to temporary suspension.
Pet Area
A designated area for pets, including a small dog-specific dog run.
Activities & Experiences
Immerse yourself in seasonal events, hands-on workshops, and cultural experiences at Megumi Hakusan roadside station.
Model Train Operation Event
鉄道模型運転会
Participants can operate model trains and enjoy the experience of running trains in a dedicated layout.
Duration
60 min
Railway Town Hakusan Railway Festival
いいとこ白山鉄道まつり2025
A seasonal festival celebrating the railway heritage of Hakusan City with special events and activities.
Duration
180 min
Sign Language Experience Workshop
手話言語国際デー 手話体験会
Participants can experience and learn basic sign language in a friendly and interactive session.
Duration
150 min
Local Flower Exhibition: Morning Glory
白山市の花 あさがお展
An exhibition showcasing morning glory flowers, highlighting local horticulture and seasonal beauty.
Duration
180 min
Yosakoi and Taiko Live Performance
和太鼓＆よさこいライブ「楽市楽座～投げ銭Live～」
Live performance featuring traditional Japanese taiko drumming and Yosakoi dance with a donation-based format.
Duration
90 min
Local Pear Pop-Up Sale
松任梨 出張販売
A seasonal pop-up sale featuring locally grown Matsunage pears from the region.
Duration
120 min
Clean Reception Environment Design Contest Exhibition
受信環境クリーン図案コンクール 入賞作品展
An exhibition showcasing winning designs from a contest focused on clean signal reception environments.
Duration
120 min
Local Products Fair
白山『道の駅』フェア
A seasonal fair celebrating local products, featuring regional goods and special events.
Duration
360 min
Traditional Japanese Sweets for the Elderly Campaign
敬老の日に和菓子を贈ろう！大作戦
A community initiative where participants make and gift traditional Japanese sweets to elderly residents.
Duration
180 min
Insider Tips
Plan your visit around local festivals and special events for the best experience at Megumi Hakusan roadside station.
- Best Arrival Time: Visit between 9:30 AM and 10:00 AM on weekdays to secure the first selection of fresh-baked milk bread from the on-site bakery, which is typically sold out by 11:00 AM.
- Hidden Gems: At the deli counter, look for the limited-edition "White Mountain Forest Honey" and "Sakura Cherry Blossom Tofu" — both are only available during seasonal events like the "Morning Glory Festival" in September.
- Weekend Special: On weekends, visit the outdoor plaza between 10:00 AM and 12:00 PM to catch the "Yosakoi Live" performances held on select Sundays, such as the one scheduled for September 7.
- Event Timing: Attend the "Railway Model Operation Event" from 10:00 AM to 12:00 PM on the first day of the event, which runs from November 1 to 3, to view the full track layout in operation before crowds gather.
- Best Purchase Time: Go to the local products market between 10:30 AM and 11:30 AM on August 24 to buy freshly arrived "Matsumoto Pear" from the on-site sales stand, which is available only during the short summer harvest window.
- Unique Experience: Visit the small dog park during weekday mornings before 11:00 AM to enjoy quiet access, as it’s often reserved for events or busy during afternoon hours.
- Free Wi-Fi Access: Use the free Wi-Fi hotspot located near the information counter between 10:00 AM and 12:00 PM when the staff is available to assist with login setup — the connection is most stable during these hours.
Best Time to Visit
Spring (March–May): Late March to April features peak canola flower viewing and picking, while fresh bamboo shoots are available at the market in early spring.
Summer (June–August): August hosts the "Asoha Flower Exhibition" and special "Miyake Pear" pop-up sales.
Autumn (September–November): October brings the "Railway Town Hakusan" event and model train operation, while November features the "Hakusan Roadside Station Fair."
Winter (December–February): No specific seasonal events mentioned; the station operates year-round with limited winter activities.
Ratings
Family-Friendly Review
Offers a children's play area and interactive events like model train shows. Features kid-friendly food options, stroller-accessible paths, and educational activities tied to local culture and rail history.
Food Lover Review
Provides diverse dining options with local specialties such as fresh fruits and regional dishes. Features a well-stocked market with high-quality produce and artisanal goods, enhancing the overall culinary experience.
Car Camping Review
Offers 24-hour restrooms and vending machines, suitable for overnight stays. Parking is available, though no explicit overnight camping policy is stated. Environment is moderately quiet, ideal for short stops.
Scenic Beauty Review
Located along National Route 8 with scenic views of surrounding landscapes. Offers photo-worthy spots, seasonal beauty from flower displays to autumn foliage, and a peaceful, inviting atmosphere.