Savor the Flavors of Hokkaido’s Hidden Coastline
Toyoura, nestled at the junction of National Route 37 and Prefectural Route 97, serves as the welcoming gateway to Toyoura Town in Hokkaido’s stunning Shikotsu-Tōya region. Surrounded by dramatic coastal cliffs, the serene Shikotsu Bay, and the majestic Mount Yotei, this roadside station is a celebration of local terroir and tradition. Renowned for its fresh seafood, especially the famed Toyoura scallops, and sweet, sun-ripened strawberries, Toyoura offers a taste of the region’s agricultural and marine bounty. The standout feature is the popular strawberry soft-serve, crafted with handmade jam and topped with fresh local berries—perfect for a sweet pause on any journey.
Beyond the treats, visitors can explore the champion’s corner dedicated to former WBC flyweight world champion Daisuke Naito, and enjoy seasonal specialties like the “Scallop Fry Level” and seasonal scallop and clam displays. With year-round access to local produce, handmade snacks, and scenic views of the bay, Toyoura is more than a stop—it’s a flavorful journey into the heart of Hokkaido’s rural charm.
Why Visit
Visit Toyoura roadside station to taste the only Ichigo Soft Cream made with hand-blended jam from locally grown strawberries and topped with fresh, whole berries—available year-round. At this unique stop, you can also savor the Hokkaido Hatake Furai-kyu, a signature fried scallop skewer named after former WBC world champion boxer Daizo Naito, and try the rare Hatake Chimaki, a rice dumpling stuffed with fresh scallops from the region’s famed oyster beds.
Restaurants & Dining
Savor the flavors of Toyoura with fresh, locally crafted meals. From seasonal seafood to sweet strawberry treats, every bite celebrates the region's rich harvest.
Fukutome Chimaki
ホタテちまき
Specialty
A unique item featuring fresh Hokkaido scallops wrapped in a traditional rice paper roll.
A specialty food stall offering a one-of-a-kind scallop-filled rice paper roll, showcasing the local seafood heritage of Toyoura.
Toyoura Whole Scallop Bento
豊浦まるごとホタテ弁当
Specialty
A hearty bento featuring large, whole scallops from Toyoura, paired with local rice and vegetables.
A satisfying lunch option with a focus on fresh, locally sourced ingredients, including oversized scallops and Toyoura-grown rice and vegetables.
Scallop Bento
帆立御弁当
Specialty
A rare and beloved scallop bento with two large scallops on top, known as the 'legendary scallop bento'.
A highly sought-after bento featuring two large scallops on top, celebrated for its quality and nostalgic appeal.
Scallop Rice Bowl
ホタテ飯
Specialty
A savory rice bowl made with fresh Toyoura scallops and local rice, available seasonally.
A seasonal rice bowl featuring fresh scallops from Toyoura and locally grown rice, known for its rich flavor and freshness.
Toyoura Strawberry Soft Cream
豊浦いちごソフトクリーム
Specialty
A creamy soft cream made with fresh Toyoura strawberries and homemade jam.
A popular seasonal treat featuring fresh Toyoura strawberries blended into a smooth, creamy soft cream with handmade jam.
Hokkaido Scallop Fry Grade
ほたてフライ級
Specialty
A signature fried scallop dish inspired by Toyoura-born world champion boxer Daisuke Naito.
A popular fried scallop dish named after Toyoura-born world champion boxer Daisuke Naito, served with two different sauces.
Shopping Highlights
Discover unique local goods and seasonal produce at Toyoura roadside station. Each item reflects the town’s passion and craftsmanship.
Local Produce Market
物産直売コーナー
A market selling fresh local produce, including seasonal vegetables, strawberries, and seafood.
Products
Must-Try Item
Live scallops
Takeshima Store
たけしま商店
A general store offering a variety of local products, snacks, and souvenirs.
Products
Must-Try Item
Strawberry jam
Sato Strawberry Shop
佐藤いちご店
A souvenir shop specializing in strawberry-themed products and local snacks.
Products
Must-Try Item
Strawberry jam
Featured Products
Experience signature specialties like fresh oyster dishes and handcrafted strawberry treats. These local treasures capture Toyoura’s coastal charm and agricultural pride.
Strawberry Jam
いちごジャム
A sweet, homemade jam made from fresh Toyoura strawberries, perfect for spreading on bread or using in desserts.
Scallop Larvae
帆立稚貝
Fresh scallop larvae harvested in spring, sold in small bags for cooking or eating raw.
Scallop Bento
帆立弁当
A ready-to-eat bento featuring whole scallops, rice, and vegetables, perfect for a quick meal on the go.
Strawberry Soft Cream
いちごソフトクリーム
A creamy soft cream made with fresh Toyoura strawberries and homemade jam, available year-round.
Scallop Fry Grade
ほたてフライ級
A signature fried scallop dish inspired by Toyoura-born world champion boxer Daisuke Naito, available as a standalone product.
Facilities & Amenities
Enjoy convenient amenities including parking, restrooms, and free Wi-Fi. The station offers a welcoming space for travelers to relax and recharge.
Parking Lot
The roadside station has a parking area with space for 2 large vehicles and 41 regular cars.
Adjacent to the roadside station entrance
Restroom
The roadside station includes regular restrooms, a disabled-accessible toilet, and an ostomy-friendly restroom.
Inside the roadside station building
Wi-Fi
Free Wi-Fi is available at the roadside station for visitors.
Throughout the facility
Information Center
The roadside station serves as a visitor information center, offering details about local attractions, events, and services.
Main entrance area
Play Area
The station is adjacent to the Hōkaigan View Park, which features a large roller slide and other playground equipment suitable for children.
Near Hōkaigan View Park
EV Charging Station
Electric vehicle charging facilities are available at the roadside station.
Parking area
ATM
An ATM is available for visitors to use for cash withdrawals.
Near the entrance
Nursing Room
A dedicated nursing room with a changing table is available for parents with infants.
Inside the facility
Insider Tips
Visit early in the day to secure fresh oysters and limited-edition bento boxes. Check seasonal events for special tastings and local market days.
- Best Arrival Time: Visit between 9:00 and 9:30 AM on weekdays to secure the day’s first batch of fresh Hokkaido-born hotate rice (Hokkaido Hotate Rice Bento), which is limited to 15 servings on weekdays and sells out quickly.
- Hidden Gems: Ask at the deli counter for the Hokkaido Hotate Chimaki, a unique item made with local scallops wrapped in rice paper, available year-round and only at Toyoura roadside station.
- Weekend Special: On weekends, arrive before 11:00 AM to get the Hokkaido Hotate Fry Level (three grilled scallops on a skewer), a signature item named after WBC world champion boxer Daichi Naito, as it often sells out by midday.
- Seasonal Product Tip: During winter months, visit the fresh scallop tank before 11:30 AM to buy live scallops (live hotate), which are typically sold out by early afternoon due to high demand.
- Best Value Buy: Purchase Hokkaido Hotate Baby Clams in spring for 500 yen per bag—these are only available during the seasonal opening and are not sold year-round.
- Dining Strategy: Order your meal at the takeout counter between 10:00 and 10:30 AM to ensure availability of the Hokkaido Strawberry Soft Cream, which is made with handmade jam and uses fresh local strawberries—this item is only available during the soft cream’s seasonal operation (April to November).
- Souvenir Shortcut: Pick up the Hokkaido Hotate Rice Bento (600 yen) at the main counter before 12:00 PM to avoid missing the daily limited run, as it is only restocked once per day and often sells out by early afternoon.
Best Time to Visit
Spring (March-May): Peak season for fresh strawberries at the market, with the annual strawberry sales event held on May 5.
Summer (June-August): Fresh summer vegetables and beach activities at Toyoura Seaside Park.
Autumn (September-November): New rice harvest and root vegetables available in the direct sales store.
Winter (December-February): Prime time for live scallops and oysters, with scallop dishes sold out by midday.
Ratings
Family-Friendly Review
Offers stroller-friendly access and family restrooms. Features play areas near the park and interactive exhibits like the boxer's memorabilia. Kid-friendly treats like strawberry soft cream and local snacks are available. Safe, accessible, and engaging for children.
Food Lover Review
Diverse local specialties include fresh oyster dishes, handmade strawberry jam, and seasonal seafood. Offers unique items like oyster chumaki and whole oyster bento. Fresh produce and high-quality regional ingredients are consistently available.
Car Camping Review
Provides basic facilities including restrooms and vending machines. Offers a quiet environment with nearby scenic park access. Overnight parking is allowed, though not explicitly advertised as designated for camping.
Scenic Beauty Review
Located near the scenic Shokanbetsu Bay and offers panoramic views of the coastline and Mount Yotei. Features well-maintained viewpoints and seasonal landscapes. The surrounding natural scenery enhances the overall aesthetic appeal.