Discover the Heart of Hokkaido’s North at Rumoi Roadside Station
Nestled near the end of the Fukashiro-Rumoi Expressway and at a key junction of National Routes 231, 232, and 233, Rumoi Roadside Station serves as the welcoming gateway to the rugged beauty and vibrant culture of northern Hokkaido. Located just steps from Rumoi Port and the bustling city center, this modern facility blends natural charm with local innovation.
Spanning 7.8 hectares, the expansive grounds feature a spacious lawn, a park golf course, and a dedicated dog park—perfect for families and outdoor enthusiasts. Visitors can explore regional specialties at the specialty shop and take home unique treats like KAZUMO-chan merchandise, salted cod roe, and the famed "Rulrosso" fresh ramen made with rare local wheat. With a cozy café, a vibrant challenge shop offering local delicacies, and knowledgeable staff ready to guide your journey, Rumoi offers a true taste of Hokkaido’s northern soul.
Why Visit
Rumoi roadside station stands out as the only place where you can savor a whole, salted kazuno ko (capelin roe) served atop a creamy gelato—its briny richness perfectly balanced by the sweet, smooth base. Here, you’ll also find the only ruhuroussou ramen made with locally grown, rare Hokkaido wheat, served in a rich seafood broth. These uniquely regional treats, crafted from the area’s most prized ingredients, are available nowhere else.
Restaurants & Dining
Savor local flavors at Rumoi roadside station with sweet potato croquettes and cheese-infused rice dishes.

Rumoi Cafe
ルモカフェ
Specialty
Local ingredients with a modern twist
A cozy restaurant serving a variety of dishes made with regional ingredients, offering a relaxed atmosphere perfect for enjoying local flavors.

Café
カフェ
Specialty
Light snacks and desserts
A casual café offering a selection of light meals and sweet treats, ideal for a quick bite or relaxing break.
Shopping Highlights
Discover unique souvenirs and regional specialties at Rumoi's vibrant roadside station shops.

Antenna Shop
アンテナショップ
A shop specializing in exclusive roadside station products featuring local seafood, agricultural products, and processed seafood items.
Products
Must-Try Item
Kazunozi and herring products

Challenge Shop
チャレンジショップ
A shop offering takeout meals made with local ingredients and exclusive roadside station gourmet items.
Products
Must-Try Item
Local ingredient-based gourmet

Rumoi Souvenir Shop Oshittaya Moe
留萌おみやげ処 お勝手屋萌
A dedicated souvenir shop offering a wide range of local specialties and exclusive merchandise.
Products
Must-Try Item
Pork Jinskan
Featured Products
Taste signature treats like kazo-kko gelato and premium dried fish, crafted from Rumoi’s finest ingredients.

Sweet Potato Croquette
スイートポテトコロッケ
A sweet and creamy croquette made with local sweet potatoes, honey, and fermented butter.

Cheese Curry Rice
チーズカレーめし
A mild, cheese-infused curry rice with a one-coin price.

Cheese Okaka Rice
チーズおかかめし
A child-friendly rice dish with cheese and okaka, perfect as a light meal.

Kazunozi Gelato
かずの子ジェラート
Gelato with a whole kazunozi placed on top, combining the saltiness of kazunozi with the sweetness of gelato.

Pork Jinskan
豚ジスカン
Pork shoulder marinated in Jinskan sauce, a beloved local dish from Rumoi.

Marinated Kazunozi in Light Soy Sauce (One Feather)
うまい数の子 味付白醬油(一本羽)
Premium one-feather kazunozi marinated in light dashi soy sauce.

Kazunozi Herring
数の子にしん
A lightly salted herring with kazunozi inside, ideal as a side dish or snack.

Rururossso Fresh Noodles
ルルロッソ 生つけ麵
Fresh noodles made from rare local wheat 'Rururossso', served in a seafood broth.

KAZUMO-chan Original Merchandise
KAZUMOちゃんオリジナルグッズ
Exclusive merchandise featuring Rumoi's mascot character, KAZUMO-chan.
Facilities & Amenities
Relax with modern amenities including restrooms, Wi-Fi, EV charging, and family-friendly spaces.
Parking Lot
The roadside station has a parking area with 9 large vehicle spots and 132 regular car spots. The parking area includes covered parking spaces.
Adjacent to the roadside station entrance, along National Route 231
Restroom
The facility includes regular restrooms, wheelchair-accessible toilets, ostomy-friendly toilets, and a combination nursing room and diaper changing area. All restrooms are equipped with warm water flushing systems.
Inside the roadside station building
Wi-Fi
Free Wi-Fi is available for visitors at the roadside station.
Throughout the facility, including indoor areas and public spaces
Information Center
A visitor information center is available with staff providing guidance on local attractions, events, and regional information. The center also offers assistance with tourism planning for the northernmost areas including Chitose and Sapporo.
Inside the roadside station building
Play Area
The 'Chairomo' indoor recreational and game facility includes a game hall with a 3-tiered schedule system during weekends, holidays, and school breaks. The facility operates from 10:00 to 16:00 with three time slots: 10:00–11:30, 12:30–14:00, and 14:30–16:00.
Inside the 'Chairomo' indoor facility
Bike Rental
Free rental of playground equipment is available at the 'Rushin Fureai Park (Funai Park)' located within the roadside station grounds.
Rushin Fureai Park (Funai Park), within the roadside station complex
Nursing Room & Diaper Changing Area
A dedicated nursing room and diaper changing area is available for parents with infants. The space includes both a nursing room and a combined diaper changing station.
Inside the roadside station building
EV Charging Station
Electric vehicle charging equipment is available at the roadside station. Note that it is temporarily unavailable on certain dates, such as October 31 and November 7, 2024.
Near the main entrance, adjacent to the parking area
ATM
An ATM is available for visitors to use, located within the roadside station complex.
Inside the roadside station building
Dog Run
A dedicated dog run is available within the 'Rushin Fureai Park (Funai Park)' area. The park also features a large grassy field and a park golf course.
Rushin Fureai Park (Funai Park), within the roadside station complex
Activities & Experiences
Enjoy seasonal events, hands-on workshops, and outdoor adventures at Rumoi roadside station.
Grass Field Playground
芝生広場
Enjoy open-air play on the large grass field with free rental of playground equipment.
Duration
120 min
Outdoor activity; may be affected by rain or extreme weather.
Park Golf
パークゴルフ場
Play park golf on the dedicated course located within the roadside station grounds.
Duration
60 min
Outdoor activity; may be suspended during heavy rain or snow.
Dog Run
ドッグラン
Let your dog run and play freely in the dedicated off-leash area.
Duration
60 min
Outdoor facility; may be closed during extreme weather conditions.
Sunset Viewing at Golden Cape
黄金岬海浜公園
Visit the scenic Golden Cape to enjoy breathtaking sunsets over the Sea of Japan, recognized as one of Japan's Top 100 Sunset Views.
Duration
90 min
Best viewed on clear days; winter visits may offer rare 'kearashi' (snow wind) phenomena.
Golden Beach Camping
ゴールデンビーチるもい
Relax at the largest seawater beach in the Hokkaido North region, with facilities for camping and rental of tent tables and chairs.
Duration
180 min
Best enjoyed during summer months; shower and washing facilities available.
Panoramic View from Chianou-dai
千望台
Hike to the hilltop viewpoint for panoramic views of Rumoi Port and surrounding cityscape, ideal for sunset and night views.
Duration
45 min
Best viewed on clear days; winter views may include snow-capped peaks of a national park.
Rocky Shore Crab Fishing
黄金岬海浜公園
Try fishing for small shore crabs at the rocky coastline of Golden Cape during summer months.
Duration
120 min
Activity depends on tide and weather; avoid during storms.
Insider Tips
Visit during off-peak hours for easier parking and explore nearby Golden Beach and Kannonzaki for scenic views.
- Best Arrival Time: Visit between 9:00 AM and 10:00 AM to secure a seat at the Rumoi Cafe before the daily batch of Sweet Potato Croquettes sells out—these are only available at the Rumo Café location and typically sell out by 11:30 AM.
- Hidden Gems: Head to the Challenge Shop during weekday mornings to find the Cheese Okaka Rice and Cheese Curry Rice—both priced at 500 yen and sold only at the Rumo Café—before they are fully depleted by early afternoon.
- Weekend Special: On weekends, visit the Rumoi Cafe between 10:00 AM and 11:30 AM to enjoy the Doughnut Dango with a drink of your choice, as this combo is only available during the first "Chairo Mo" play session (10:00–11:30) when the indoor play area is open.
- Unique Product: Purchase the Kazumo-chan Original Goods at the Rumoi Souvenir Shop (O-katteya Moe) before 12:00 PM, as the limited-edition Rumoi-themed tote bag is often sold out by early afternoon and is only restocked during special events.
- Outdoor Activity Tip: Use the free playground equipment rental at Rushin Fureai Park (Shipko Park)—located inside the Rumoi roadside station complex—by checking in at the front desk before 11:00 AM, as rentals are only available during the first two hours of the day and are limited to 10 sets.
- Specialty Food: Order the Kazunozi Gelato – One Whole Kazunozi (880 yen) at the Rumoi Cafe before 1:00 PM, as this limited-time item is only available during summer months and is often sold out by late afternoon.
- Parking Strategy: Park in the roofed parking area near the main entrance if you plan to use the EV charging station, as the EV chargers are temporarily unavailable on the 31st of October and 7th of November, and the rooftop spots are the only ones guaranteed to be accessible during these periods.
Best Time to Visit
Spring (March–May): Visit for fresh local produce at the roadside station, including seasonal vegetables and early harvests from nearby farms.
Summer (June–August): Enjoy beach activities at Golden Beach Rumoi and summer-only ice cream like kazu no ko gelato.
Autumn (September–November): Experience the golden sunset at Golden Cape and explore the scenic千望台 during clear autumn days.
Winter (December–February): See rare "kearashi" phenomenon in winter and enjoy warm local dishes like cheese curry rice.
Ratings
Family-Friendly Review
The roadside station features a dedicated kids' play area, stroller-friendly paths, and a spacious grassy park with free equipment rentals. A kids' space and family facilities enhance accessibility and comfort for young visitors.
Food Lover Review
Offers diverse local specialties like sweet potato croquettes, cheese curry rice, and kazozi gelato. The variety of regional dishes, fresh produce, and unique food items provides a strong culinary experience.
Car Camping Review
Provides restrooms, Wi-Fi, and EV charging, though no official overnight parking policy is listed. The site is quiet with ample space, but lacks dedicated camping facilities and overnight amenities.
Scenic Beauty Review
Located near Golden Cape and Golden Beach, the station offers panoramic views of the sea and surrounding landscapes. Seasonal beauty and scenic viewpoints enhance its natural appeal.



