Station Pier 21 Shihoro

Hokkaido道の駅「ピア21しほろ

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Savor the Heart of Hokkaido’s Farm Country

Pier 21 Shihoro is a vibrant roadside station nestled along the scenic routes of Hokkaido’s Tokachi region, where rolling farmland meets rustic charm. Inspired by the local cowshed architecture and rooted in the community’s agricultural pride, this revitalized hub celebrates the essence of Shihoro through food, culture, and connection. More than a rest stop, it’s a celebration of Shihoro’s identity—centered on its world-renowned Shihoro beef and the famed “Hokkaido Golden” potato.

Visitors are drawn to its standout offerings: the legendary KANICHI Fried Potatoes, crafted from local potatoes and beloved for their crisp texture and sweet depth; the 100% Shihoro Beef Burger, made from a whole cow; and the nostalgic Old-style Pudding, made with eggs from local free-range hens. The on-site shop offers unique regional treasures—from smoked turkey and artisanal yogurt to handcrafted souvenirs and the iconic potato mochi. With family-friendly spaces, a large digital information screen, and easy access to nearby nature spots like Shihoro Highland Nupka no Sato, Pier 21 Shihoro invites travelers to slow down, savor the moment, and carry a piece of Hokkaido’s countryside home.

Why Visit

Visit Pier 21 Shihoro to savor the region’s only 100% shihoro beef hamburger, made from a whole cow sourced directly from the town’s famed beef producers. Indulge in the signature Kanichi Fried Potatoes, crafted exclusively with Hokkaido’s prized "Hokkaido Golden" potatoes for a uniquely sweet, tender crunch. These are not just snacks—they’re a taste of the town’s agricultural legacy.

Restaurants & Dining

Savor authentic local flavors at Pier 21 Shihoro, where farm-fresh ingredients meet bold regional pride.

Nijiiro Restaurant

Nijiiro Restaurant

にじいろ食堂

Specialty

Specializing in premium dishes made from 100% Shihoro beef, including steak, hamburger, rice bowl, and curry.

A restaurant that offers a variety of dishes made from a whole head of Shihoro beef, emphasizing the rich flavor and quality of this local brand beef. The atmosphere is warm and welcoming, designed to showcase the best of Shihoro's culinary heritage.

100% Shihoro beef dishes
Local specialty cuisine
Family-friendly

Opening Hours: 11:00-15:00
Cafe Kanichi

Cafe Kanichi

カフェ 寛一

Specialty

Famous for its 100% Shihoro beef burger and locally crafted potato fries made from Hokkaido's 'Hokkaido Golden' potatoes.

A cozy café that honors the legacy of Shihoro's agricultural pioneer, with a focus on locally sourced ingredients and traditional flavors. The atmosphere blends rural charm with modern comfort.

100% Shihoro beef burger
Local potato fries
Artisan coffee
Historical theme

Opening Hours: 09:00-17:00

Shopping Highlights

Discover unique gifts and local crafts at Pier 21 Shihoro’s vibrant marketplace.

PIA21 Shop
Souvenir Shop

PIA21 Shop

PIA21SHOP

A wide-ranging shop offering local products from Shihoro Town, including processed goods made by residents, specialty dairy items, and traditional crafts.

Products

Yogurt
Smoked turkey
Local snacks
Handmade crafts

Must-Try Item

Sakura Workshop Yogurt

Opening Hours: 09:00-17:00

Featured Products

Taste the essence of Shihoro with signature products like golden potato treats and smoky corn cheese buns.

Potato Dango

Potato Dango

じゃがいも大福

Original
Bestseller

A signature dango made with sweet potato filling from Shihoro's 'Hokkaido Golden' potatoes, wrapped in rice flour dough.

Seburi Soda

Seburi Soda

シーベリーソーダ

Local Special
Bestseller

A refreshing, tangy soda with a bright orange hue, developed jointly by Shihoro Town and Shihoro High School. Ideal for pairing with rich or fatty foods.

Producer-Return Potato Chips

Producer-Return Potato Chips

生産者還元用ポテトチップス

Regional Exclusive
Bestseller

Potato chips made from 100% Hokkaido potatoes, available only at this station and select nearby stores. A regional limited edition product.

Facilities & Amenities

Enjoy comfortable amenities, from spacious parking to family-friendly rest areas and modern conveniences.

Parking Lot

Includes 11 large vehicle spots and 148 standard vehicle spots. The parking area is covered.

Adjacent to the roadside station entrance

Restroom

Equipped with warm water flushing toilets, wheelchair-accessible toilets, and ostomy facilities.

Inside the roadside station building

Wi-Fi

Free Wi-Fi is available throughout the roadside station.

Throughout the facility

Information Center

Provides information on local tourism, events, relocation opportunities, weather, and road conditions via a large digital display (120 inches, 60 inches × 4 units).

Main lobby area

Kids Space

A family-friendly space designed for children to play and adults to relax. Features a child-friendly 'A to Z Travel Map' on the wall and includes a dedicated kids' play area.

Inside the roadside station

Nursing Room

A private room equipped with a changing table for infants and nursing mothers. Also includes a combined nursing and changing area.

Inside the roadside station

EV Charging Station

Electric vehicle charging facilities are available on-site.

Parking area

ATM

An automated teller machine is available for cash withdrawals.

Near the entrance

Dog Run

A designated outdoor area for dogs to exercise and play.

Outside the roadside station

Activities & Experiences

Engage in seasonal events, hands-on workshops, and immersive local experiences.

New Year Festival

大新春まつり

Easy
Winter (January)

Participate in a festive celebration marking the beginning of the new year, featuring traditional events and local cultural activities.

Duration

120 min

Christmas Event

クリスマスイベント

Easy
Winter (December)

Enjoy festive decorations, seasonal treats, and holiday-themed activities during the Christmas season.

Duration

180 min

Seasonal Juice Tasting

季節のドリンク✨酒井ハスカップ園の幻の梨の生絞りジュース🍐

Easy
Autumn (November)

Taste a unique seasonal juice made from rare fresh pears and haskap berries, freshly squeezed on-site.

Duration

30 min

Local Food Tasting

しほろ牛100%ハンバーガーセット

Easy
Year-round

Sample a premium hamburger made entirely from Shihoro beef, a local specialty, served with handmade fries.

Duration

45 min

Fried Potato Workshop

寛一フライドポテト

Easy
Year-round

Learn how to make the famous Shihoro-style fried potatoes using locally grown Hokkaido Golden potatoes.

Duration

60 min

Canned Corn and Cheese Mantou Tasting

燻しコーンチーズまん

Easy
Year-round

Taste a unique handmade bun filled with smoked bacon, sweet corn, and melted cheese, crafted by a local inn.

Duration

30 min

Local Cheese and Meat Tasting

きくや旅館の七面鳥の燻製

Easy
Year-round

Sample smoked turkey from a local inn, paired with regional specialties and seasonal drinks.

Duration

45 min

Insider Tips

Plan your visit around festivals and seasonal menus for the most authentic local encounters.

  • Best Arrival Time: Visit by 9:30 AM on weekdays to secure a seat at CAFE 寛一 before the morning coffee rush, as the café opens at 9:00 AM and fills quickly due to its popular coffee and 寛一フライドポテト.
  • Hidden Gems: Ask at the PIA21SHOP counter for the seasonal "幻の梨の生絞りジュース" (rare pear juice) during late November, as it is only available for a limited time and not listed on the main menu.
  • Weekend Special: On weekends, head to the にじいろ食堂 by 11:30 AM to order the しほろ牛100%ハンバーガーセット, as it is only available until 15:00 and often sells out by early afternoon.
  • Best Value Purchase: Buy the 生産者還元用ポテトチップス (Producer-Return Potato Chips) in the 12-bag box at PIA21SHOP, as this is a region-exclusive product available only at Pier 21 Shihoro and nearby local stores, making it ideal for gifting or bulk consumption.
  • Family-Friendly Tip: Use the ファミリースペース (Family Space) with the "あいうえおでかけ表" (A to Z travel map) to guide children through nearby attractions like 士幌高原ヌプカの里 (Shihoro Highland Nupka no Sato), which is only 20 minutes away by car and offers panoramic views and stargazing.
  • Timing for Events: Check the large digital display (120-inch, 60-inch × 4) upon arrival to confirm if the 大新春まつり (Great New Year Festival) is active on your visit date, as it runs from January 6th and features special food and activities not available at other times.
  • Cashless Convenience: Use the cashless payment system at all food counters and the shop, as Pier 21 Shihoro accepts only cashless payments (excluding credit cards) and does not process cash, so bring a mobile wallet or card.

Best Time to Visit

Spring (March–May): Visit for fresh seasonal produce including early harvest potatoes and the annual Great New Year Festival in January.

Summer (June–August): Enjoy the summer harvest of sweet corn and seasonal drinks like the rare pear juice from Sakai Haskap Garden.

Autumn (September–November): Experience the harvest of Hokkaido’s prized "Hokkai Golden" potatoes and enjoy the autumnal flavors of smoked corn cheese man and local jams.

Winter (December–February): Discover festive events like the Christmas celebration and New Year’s festival, with seasonal treats and warm drinks.

Ratings

Family-Friendly Review

A dedicated family space with child-friendly illustrations and an educational 'a to z travel map' is available. Complete with nursing rooms, changing tables, and stroller accessibility, it ensures comfort for young children and parents.

Food Lover Review

Features diverse, high-quality local cuisine centered on Shihoro beef and Hokkaido potatoes. Signature dishes like the Shihoro-style fries and original potato chips highlight regional specialties and artisanal quality.

Car Camping Review

Offers ample parking, restrooms, and Wi-Fi, but lacks designated overnight camping zones. While quiet during off-hours, no explicit policy allows extended stays, limiting suitability for car camping.

Scenic Beauty Review

Located near the expansive Ishikari Plain with views of the Daisetsuzan mountains. The surrounding rural landscape and seasonal changes contribute to a peaceful, scenic atmosphere ideal for relaxation.

Essential Information

Address
134-1 Shihoro Nishi 2-sen, Shihoro-cho, Kato-gun (along National Route 241 and National Route 274)
Operating Hours
9:00-17:00 (Golden Week, Obon holiday period) 9:00-18:00 (Golden Week, Obon holiday period)
Parking
148
Regular
11
Large vehicles
0
Accessible
Map Code
424 524 068
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