Discover the Heart of Hokkaido’s Coastal Beauty
Natowa Esan, nestled along the scenic National Route 278 in Hakodate City, offers a serene escape where the rugged charm of the Sea of Japan meets the majestic presence of Mount Eisan, an active volcano. Perched on a coastal park with panoramic views of the Tsugaru Strait, this roadside station is more than a pit stop—it’s a gateway to nature, culture, and local flavor. Its wooden architecture harmonizes with the landscape, inviting travelers to unwind while soaking in sweeping vistas from the accessible rooftop deck.
The station shines with unique experiences: savor the famous kelp soft-serve at the on-site café, explore the well-stocked gift shop featuring regional kelp products, and enjoy family-friendly activities in the indoor play area, Wa-rasharando. With a spacious campsite overlooking the sea and seasonal events like the Sakura Festival and Autumn Gratitude Fair, Natowa Esan blends relaxation, adventure, and authentic regional charm.
Why Visit
Perched along the scenic Route 278 with panoramic views of the Tsugaru Strait and the active volcano Mount Eisan, Natowa Esan offers a rare combination of natural grandeur and local flavor. Visitors can savor the region’s only black mouth bay kombu soft-serve, crafted from locally harvested kelp, or sample a range of authentic kombu-based products unavailable elsewhere. The roadside station’s rooftop deck, accessible by wheelchair, delivers unmatched vistas—making it a must-visit for those seeking both tranquility and unforgettable scenery.
Restaurants & Dining
Savor coastal views and local flavors at Natowa Esan roadside station, where fresh seafood and regional dishes await.
Fuwafuwa Restaurant
ふわふわ亭
Specialty
Traditional local cuisine with a focus on fresh seafood and regional ingredients
A cozy dining spot offering authentic regional dishes with a warm, welcoming atmosphere. The restaurant emphasizes seasonal and locally sourced ingredients, providing a genuine taste of Hokkaido's coastal cuisine.
Natowa Cafe
ナトワカフェ
Specialty
Light meals and homemade pastries with a focus on local ingredients
A relaxed café offering a variety of light meals, baked goods, and beverages in a peaceful, wood-paneled setting. The atmosphere is ideal for enjoying a quiet moment with a view of the sea.
Shopping Highlights
Discover unique souvenirs and regional crafts at Natowa Esan's shop, perfect for taking home a piece of Hokkaido.
Natowa Shop
ナトワショップ
A retail shop offering a wide range of local products, including processed kombu items, regional snacks, and souvenirs.
Products
Must-Try Item
Kombu Soft Cream
Featured Products
Highlighting local specialties like black mouth bay kelp and its gourmet creations, Natowa Esan offers authentic taste of the region.
Kombu Soft Cream
昆布ソフトクリーム
A unique soft cream made with locally harvested kombu, offering a savory-sweet flavor that captures the essence of the region.
Black Mouth Bay Kombu
黒口浜真昆布
Premium-quality dried kombu harvested from the Black Mouth Bay, known for its rich umami flavor and firm texture.
Kombu Seasoning Mix
昆布だしの素
A convenient seasoning blend made from dried kombu, ideal for soups, stews, and rice dishes.
Kombu Tea
昆布茶
A naturally brewed tea made from dried kombu, known for its health benefits and mild, savory taste.
Facilities & Amenities
Enjoy convenient amenities including restrooms, Wi-Fi, picnic areas, and accessible facilities at Natowa Esan roadside station.
Parking Lot
The roadside station has a parking lot with 109 regular cars and 3 large vehicles, including 4 accessible parking spaces for people with disabilities.
Adjacent to the roadside station on National Route 278
Restroom
The facility includes regular restrooms and accessible toilets for people with disabilities.
Inside the roadside station building
Wi-Fi
Free Wi-Fi is available at the roadside station for visitors.
Throughout the facility
Information Center
The roadside station features an information center where visitors can obtain local tourism information, maps, and stamp collection services.
Inside the roadside station building
Kids Play Area
The 'Wara Sharando' is a family-friendly indoor play space equipped with play equipment for young children. It is suitable for use even on rainy days.
Inside the roadside station building
EV Charging Station
An electric vehicle charging station is available at the roadside station.
Near the parking lot
ATM
An ATM is available on-site for visitor convenience.
Near the entrance of the roadside station
Pet Area
The roadside station provides a designated area for pets, allowing visitors to bring their animals.
Outside the main building, near the parking area
Activities & Experiences
Immerse in nature with seasonal events, guided hikes to Mount Esan, and family-friendly activities at Natowa Esan.
Camping
キャンプ場
Set up your tent and enjoy camping on a grassy site overlooking the Tsugaru Strait. The campsite spans about 3,000 square meters and is open from May to the end of September.
Duration
1440 min
Weather-dependent; recommended to check conditions before visiting.
Hiking to Mount Eisan
活火山恵山
Hike from the mid-slope parking area (approx. 320m elevation) to the summit (618m elevation) of Mount Eisan, a active volcano with panoramic views of the surrounding area.
Duration
180 min
Wear proper hiking gear; conditions may change rapidly at higher elevations.
Azalea Festival
恵山つつじまつり
Experience the blooming of Ezo azaleas and Sarasa dou-dan trees during the annual festival held in late May at Eisan Azalea Park.
Duration
120 min
Best enjoyed on clear days; check for rain or wind forecasts.
Autumn Gratitude Fair
秋の感謝フェア
Participate in a seasonal fair celebrating autumn harvests, local crafts, and community gratitude with food, music, and cultural activities.
Duration
180 min
Outdoor activities may be affected by cooler temperatures and rain.
Mount Eisan Fire Festival
恵山ごっこまつり
Join a festive event in early February featuring local traditions, cultural performances, and community activities centered around Mount Eisan.
Duration
150 min
Expect cold weather; dress warmly and prepare for snow conditions.
Roof Deck Viewing
屋上デッキ
Visit the rooftop deck of the roadside station to enjoy panoramic views of the Tsugaru Strait and Mount Eisan, accessible even by wheelchair.
Duration
60 min
Views may be limited during foggy or rainy weather.
Children's Indoor Play Area
わらしゃらんど
Enjoy indoor play with trampolines and child-friendly equipment at the family-oriented play space, ideal for rainy days.
Duration
120 min
Indoor activity; unaffected by weather.
Insider Tips
Visit during the azalea festival in late May or plan a stay at the seaside campsite for unforgettable views of the Tsugaru Strait.
- Best Arrival Time: Visit by 9:30 AM on weekdays to secure a spot at the NatoWa Shop before the morning rush, as the shop opens at 9:30 AM and often sells out of fresh local kombu products by midday.
- Hidden Gems: Ask at the NatoWa Shop counter for the seasonal kombu soft cream—it’s only available during summer months and frequently runs out by 3:00 PM.
- Weekend Special: On weekends, arrive by 10:30 AM to catch the NatoWa Café’s first batch of freshly baked milk bread, which sells out by 11:30 AM and is not restocked.
- Best Viewing Time: Head to the roof deck before 4:00 PM on clear days to see the full view of the Tsugaru Strait and the active volcano Mount Enzan, as the sun sets behind the mountain around 5:00 PM in summer.
- Camping Tip: Reserve your spot at the campsite in advance through the city’s website, as the 3,000㎡ grassy site fills up quickly from May to September, especially on weekends.
- Stamps and Souvenirs: Pick up the NatoWa Stationery Set (including stickers, magnets, and the official ticket) at the information desk, not the shop—these are exclusive to the desk and not available in the retail area.
- Rainy Day Activity: Visit the Wara Sharando indoor play area during rain, which features toddler-friendly trampolines and soft play equipment—open during all weather conditions, even when the outdoor areas are closed.
Best Time to Visit
Spring (March-May): Visit for the 5th annual Rhododendron Festival in late May and fresh sea breeze from the coastal location.
Summer (June-August): Ideal for camping from May to September and enjoying the panoramic view of Tsugaru Strait.
Autumn (September-November): Best for the Autumn Gratitude Fair in early November and viewing red leaves of sarasa doudan.
Winter (December-February): Limited access; restaurant closed, but scenic views remain from the rooftop during snow-covered days.
Ratings
Family-Friendly Review
Offers a dedicated indoor play area 'Warasharando' with child-friendly equipment, stroller access, and family-oriented facilities. Includes a children's cafe and interactive views, though limited outdoor play space.
Food Lover Review
Features multiple dining options including a dedicated restaurant and cafe. Offers local specialties like kelp soft-cream and regional kelp products. Market-quality fresh produce and artisanal items available in the shop.
Car Camping Review
Provides a large grassy campsite with panoramic views of the Tsugaru Strait. Offers restrooms and vending machines, though no explicit overnight parking policy is stated. Quiet and scenic, ideal for daytime stays.
Scenic Beauty Review
Boasts exceptional views of Tsugaru Strait and the active volcano Mount Eisan from the rooftop deck. Offers outstanding photo opportunities, seasonal beauty from spring azaleas to autumn foliage, and a serene coastal atmosphere.