Discover the Golden Heart of Hokkaido’s Countryside
Nestled along National Route 39 between the vibrant towns of Kitami and Abashiri, Marchen Hill Memanbetsu stands as a vibrant roadside station where nature, agriculture, and local culture converge. Perched on a gentle hill overlooking the expansive Netto Lake and rolling farmland, this destination offers sweeping views of golden wheat fields in autumn, white blossoms of potato flowers in summer, and endless horizons that inspire photographers and dreamers alike.
At the heart of the station lies the "Hono" antenatal shop, a vibrant showcase of regional treasures. Visitors can savor unique local delicacies such as Sakura Pork Donburi, a richly flavored dish made with locally raised pork and a savory sauce, or try the signature "Shiji Mi Gohan no So," a fragrant rice mix infused with large, briny clams from Netto Lake. The station also features a cozy café, fresh produce, artisanal dairy products, and handmade treats like taro dumplings and seasonal juices. With picnic lawns, flower gardens, and panoramic viewpoints, Marchen Hill Memanbetsu invites travelers to pause, reconnect, and experience the authentic spirit of Hokkaido’s rural heart.
Why Visit
Visit Marchen Hill Memanbetsu to savor the only place in the region where you can enjoy a traditional Sakura Pork Bowl, featuring locally raised "Sakura 201" pork with a rich, tender texture and a special sauce, served with a bowl of fresh local clam miso soup. The roadside station also offers the exclusive Shiji Mi Gohan no So, a savory rice seasoning made with large, briny clams harvested from the unique brackish waters of the Nemuro Lake, a flavor found nowhere else.
Restaurants & Dining
Savor local flavors at Marchen Hill Memanbetsu roadside station, where seasonal ingredients meet traditional recipes in a warm, welcoming setting.
Sakura Pork Bowl
サクラ豚丼
Specialty
A signature dish featuring tender Sakura pork loin with a special sauce, garnished with fresh ginger and hot oil, served with a miso soup made from local clams.
This exclusive food stall offers a unique dining experience with a locally sourced Sakura pork bowl, highlighting the rich flavor of the region's premium pork. The dish is served with a traditional clam miso soup, creating a harmonious blend of local tastes.
Shopping Highlights
Discover unique local treasures at Marchen Hill Memanbetsu roadside station, where regional crafts and farm-fresh goods await.
Hokkaido-Michinoeki Hono
アンテナショップ「ほのか」
An information and sales shop that promotes local products from the town of Otofuke, including specialty foods, dairy, fresh vegetables, and seasonal items.
Products
Must-Try Item
Sakura Pork Bowl
Higashimokoto Cheese Shop
ひがしもこと乳酪館
A shop specializing in locally produced cheese and dairy products made from regional milk and ingredients.
Products
Must-Try Item
Sakura Pork Bowl
Featured Products
Explore signature specialties like shijimi rice mix and sakura pork dishes, crafted from the rich bounty of the Ohorutsu region.
Shiji Beauty Rice Mix
しじ美ごはんの素
A premium rice seasoning made with large, flavorful clams from the Otofuke Lake, offering a rich umami taste. Perfect for enhancing the flavor of rice with a touch of local authenticity.
Meat Sauce
ミートソース
A rich, slow-cooked meat sauce made with local Sakura pork and fresh vegetables, designed to bring out the natural umami of the ingredients. Ideal for pasta or rice dishes.
Long Yam Dumplings
長いもだんご
Soft, chewy dumplings made from locally grown long yam, known for their unique texture and natural sweetness. Perfect for grilling, frying, or enjoying with various sauces.
Sakura Pork
さくら豚
Premium domestic pork raised in Otofuke, known for its tender texture and fine marbling. Ideal for grilling, roasting, or using in traditional dishes.
Sakura Pork Bowl
サクラ豚丼
A signature dish featuring tender Sakura pork loin with a special sauce, garnished with fresh ginger and hot oil, served with a miso soup made from local clams.
Facilities & Amenities
Relax and recharge at Marchen Hill Memanbetsu roadside station, offering restrooms, Wi-Fi, and family-friendly amenities.
Parking Lot
Provides parking for 4 large vehicles and 86 regular cars.
Along National Route 39
Toilet
Includes regular toilets, wheelchair-accessible toilets, and a changing table for infants.
Inside the roadside station
Wi-Fi
Free Wi-Fi is available for visitors.
Throughout the roadside station
Information Center
Offers information services, including local tourism and event details.
Inside the roadside station
Play Area
Features a grassy area, flower beds centered on roses, and a covered pavilion for relaxation.
Outdoor area of the roadside station
EV Charging Station
Electric vehicle charging facilities are available.
Near the parking lot
ATM
An ATM is available for visitors' convenience.
Near the entrance
Dog Park
A designated area for dogs to play, known as a dog run.
Outdoor area of the roadside station
Insider Tips
Visit during golden hour for breathtaking views, and try the exclusive sakura pork bowl only available at the station’s café.
- Best Arrival Time: Visit between 9:00 AM and 10:30 AM to secure the daily fresh batch of long yam dumplings, which are typically sold out by midday and are only available frozen at the "Hokkaido Mamiya" shop inside the roadside station.
- Hidden Gem Purchase: Buy the "Shiji Mi Rice Mix" directly from the "Hokkaido Mamiya" shop, as it is only available for sale at this location and not through other retailers or online platforms.
- Must-Try Local Meal: Order the "Sakura Pork Donburi" at the "Hokkaido Mamiya" restaurant counter, as it is exclusive to the roadside station and comes with a bowl of locally harvested clam miso soup.
- Best Photo Opportunity: Head to the roadside station’s eastern side near the roadside sign on the National Route 39 highway between 5:00 PM and 6:30 PM during late summer or early autumn to capture the golden wheat fields and the setting sun over the distant Netto Lake, a favorite spot for photographers.
- Seasonal Specialty: Visit during late April to mid-May to see the "Mizubasho" (water plantain) bloom in the nearby "Omabetsu Wetland Plant Community," a nationally designated natural monument located just a 10-minute walk from the roadside station.
- Smart Shopping Tip: Purchase the "Sakura Pork Meat Sauce" in the "Hokkaido Mamiya" shop, as it is sold in a retort pouch format and can be easily stored; it pairs perfectly with the locally produced cheese also available at the same shop.
- Off-Peak Experience: Avoid the busiest times by visiting on weekdays between 10:30 AM and 12:00 PM when the roadside station is less crowded and staff are more available to assist with product information and recommendations.
Best Time to Visit
Spring (April–May): Best for viewing the rare Mizubasho wildflowers at the Meibetsu Wetland from late April to mid-May.
Summer (June–August): Ideal for enjoying the Meibetsu Summer Festival with fireworks and dragon boat races at Meibetsu Lake.
Autumn (September–October): Perfect for seeing golden wheat fields at Melon Hill Meibetsu after harvest.
Winter (November–March): Limited access due to closure from December 30 to January 5; no seasonal events listed.
Ratings
Family-Friendly Review
Features include a playground, picnic areas, and a dog run. Kid-friendly foods like long yam dumplings and soft serve are available. Facilities include stroller-accessible paths, changing tables, and restrooms with accessible features.
Food Lover Review
Offers diverse local specialties such as Sakura pork bowl, clam rice seasoning, and seasonal produce. Features a well-stocked shop with artisanal products, fresh juices, dairy items, and unique regional snacks.
Car Camping Review
Provides restrooms, vending machines, and ample parking for 90 vehicles. The site is quiet with scenic views, though no explicit overnight parking policy is listed. Suitable for short stays.
Scenic Beauty Review
Boasts panoramic views of the lake, rolling hills, and seasonal landscapes. Features photogenic fields, flower gardens, and sweeping sunsets. The surrounding natural scenery is highly rated for visual appeal.